This document provides guidance on how to prioritize features and plan a product roadmap. It recommends defining objectives and key results (OKRs) to establish goals. Features should help achieve the key results. An example lists OKRs for increasing usage and decreasing dissatisfaction. The document also advises gathering requirements from various sources, prioritizing features, and communicating the roadmap regularly. The overall message is that defining goals through OKRs helps focus development efforts and prioritize the right features.