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Essay on STARBUCKS COFFEE
I. Strategic Problem: How can Starbucks Coffee Corporation continue to provide exceptional
employee benefits package while pursuing a globalization strategy?
II. Analysis of the Problem:
A. Company Background and History:
1. Founders.
a. Starbucks began in 1971 when three scholars–English teacher Jerry Baldwin–history teacher Zev
Siegel, and writer Gordon Bowker– opened a store called Starbucks Coffee, Tea and Spice in the
touristy Pikes Place Market in Seattle.
b. The inspiration and mentor for the Starbucks venture in Seattle was a Dutch immigrant named
...show more content...
e. Schultz left Starbucks left in 1985 to start his own company.
f. In March 1987, Howard Schultz, president and CEO, took Il Giornale Coffee Company to form
Starbucks Corporation.
B. Overview of Retail Industry
1. Financial Situation and Performance.
a. Starbucks goal is to become the leading retailer and brand of coffee in each of its target markets
by selling the finest coffee and related products, and by providing superior customer service.
b. Company–operated retail stores accounted for approximately 85% of net revenues during fiscal
2003.
c. Specialty Operations accounted for approximately 15% of net revenues in fiscal 2003.
d. Starbucks went public on June 26, 1992 at $17 per share, or a split adjusted price of $1.0625 for
the company's four subsequent 2–for–1 stock splits (wwww.starbuckscoffee.com).
e. Comparing Starbucks financial ratios to that of the Industry can give us a general
perspective of Starbucks financial strength. This could also give some indication of stock price
performance.
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Essay On STARBUCKS COFFEE

  • 1. Essay on STARBUCKS COFFEE I. Strategic Problem: How can Starbucks Coffee Corporation continue to provide exceptional employee benefits package while pursuing a globalization strategy? II. Analysis of the Problem: A. Company Background and History: 1. Founders. a. Starbucks began in 1971 when three scholars–English teacher Jerry Baldwin–history teacher Zev Siegel, and writer Gordon Bowker– opened a store called Starbucks Coffee, Tea and Spice in the touristy Pikes Place Market in Seattle. b. The inspiration and mentor for the Starbucks venture in Seattle was a Dutch immigrant named ...show more content... e. Schultz left Starbucks left in 1985 to start his own company. f. In March 1987, Howard Schultz, president and CEO, took Il Giornale Coffee Company to form Starbucks Corporation. B. Overview of Retail Industry 1. Financial Situation and Performance. a. Starbucks goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest coffee and related products, and by providing superior customer service. b. Company–operated retail stores accounted for approximately 85% of net revenues during fiscal 2003. c. Specialty Operations accounted for approximately 15% of net revenues in fiscal 2003. d. Starbucks went public on June 26, 1992 at $17 per share, or a split adjusted price of $1.0625 for the company's four subsequent 2–for–1 stock splits (wwww.starbuckscoffee.com). e. Comparing Starbucks financial ratios to that of the Industry can give us a general perspective of Starbucks financial strength. This could also give some indication of stock price performance. Get more content on HelpWriting.net