Macro environment Essays The document discusses how macro environmental factors are external forces outside of a business's control that can influence its operations. It provides examples of how political, economic, socio-cultural factors affect the travel industry and Wotif, an Australian travel company. Australians have a strong travel culture, but Wotif saw lower profits due to its underperforming Asian business. Understanding macro factors is important for businesses to achieve goals and improve strategies.

1. Macro environment Essays
Macro environment, one of the three key elements of the marketing environment explains the
influences of broader societal forces. These major external forces are not controllable, but being
aware of the environmental factors and its changes will be of great advantage for growing the
business (Angela, 2012).
In the travel business, the operation does not depend only on the internal functioning but is also
affected by external factors. Wotif is also affected by these internal and external factors. Macro
environmental analysis is needed for Wotif to achieve their goals, increase their profit and improve
their current strategies.
Political factors:
Political factors hugely affect the tourism business. It is important to analyse the political...show
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Despite the strong dollar, number of visitors from China has increased rapidly. China in Asia
contributed to 17.3% of international expenditure in the financial year 2013–2014. Though, Wotif's
performance in the Asian market has been lacklustre.
It posted a lower profit this financial year due its under performing Asian business continuing to drag
on earnings (O'Sullivan, 2013)
These economic factors will influence the tourism arena in the new financial year.
Socio–cultural factors:
Australians are known for their love to travel and exploring new things. Australians are among the
biggest–spending travellers in the world, second only to Saudi Arabians. Despite the fall of the
dollar, Australians are showing no signs of changing their ''have passport, will travel'' mentality (Upe,
2013)
St George–Melbourne Institute reported that nearly 60 per cent of Australians nominated holidays
and travel as a key motivation for saving money, ahead of a deposit for a house, renovating,
retirement, education, repaying debts, buying a new car or an expensive item for the house (Upe,
2013)
During Christmas, Australians are now spending on Christmas holidays instead of buying gifts.
Travellers are more inclined to head overseas at Christmas than they were last year (Swallow, 2013)
In 2014–2015, Australia will be seen hosting major events including the
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2. Environmental Art Essay
Environmental art is a genre of art that was established in the late 1960's and it was created by
things found in nature to make a piece of art. Some of the the environmental art would be so large
in size, that it would be considered to be monumental. This kind of art can not be moved without
destroying it, and the climate and weather can change it. There are many reasons why an artist
would create an environmental work of art, such as : to address environmental issues affecting earth
today, to show things that could be powered by nature or be interactive with natural phenomenon
(like lighting or earthquakes), or to show how people can co–exist with nature, or maybe use it as a
means to help restore ecosystems in an aesthetic way....show more content...
Michael Hiezer's piece, "Double negative" was built in Nevada, near the Mormon mesa.
According to Double negative, "The trenches line up across a large gap formed by the natural
shape of the mesa edge. Including this open area across the gap, the trenches together measure
1,500 feet long, 50 feet deep, and 30 feet wide." Heizer just simply subtracted earth to create this
work, he took away earth to create the two trenches and thus, creating negative space, and that is
how he created a "double negative." This piece was considered to be one of the first works to start
the earth art movement. This piece was created to help show people how the earth can relate to art.
Heizer's piece "the city" is still a work in progress and has been a life–long project that is
somewhere in the Nevada Desert. The site can not be visited by people yet since Heizer is still
working on it. He is using "The complexes are made mostly of earth, and were inspired in part by
Native American traditions of mound–building and the ancient cities of Central and South America."
Heizer states in regards to the City as, "I'm building this work for later. I'm interested in making a
work of art that will represent all the civilization to this point." Walter de Maria was born in
California in 1935. He studied history and art at UC Berkeley, and then went to New York in 1960.
His early art was made from industrial materials to make minimalist art. In the late 1960's, he started
to
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3. Essay on Environmental Ethics
Ethics is the study of what is right and wrong in human conduct. Environmental ethics studies the
effects of human's moral relationships on the environment and everything within it (Stanford
Encyclopedia of Philosophy, 2008). The ethical principles that govern those relations determine
human duties, obligations, and responsibilities with regard to the Earth's natural environment and all
of the animals and plants that inhabit it (Taylor, 1989). The purpose of this paper is to reveal
environmental issues that are threatening the existence of life on Earth, and discus our social
obligations to refrain from further damaging our environment, health and life for future generations.
I will discus the need for appropriate actions and the ethical...show more content...
These perspectives are anthropocentric or human centered and view all non–human life as less
important than humans themselves. Environmental ethics challenges these beliefs by questioning
the assumed moral superiority of human beings to members of other species on earth (SEP, 2008).
Preservation of the environment is essential to the preservation of the human race. Global Warming
is the number one concern threatening the very existence of humans and everything within the
environment today. The human race is to blame for the destruction of the natural world. The
environmental issues that are threatening all human and non–human life today, started in the
industrial revolution and the discovery of oil The need to improve the quality of life resulted in the
construction of factories to mass produce products for consumers. These factories were powered by
fossil fuels such as coal, oil and gas. The combustion of these fossil fuels emitted great quantities of
pollutants that remain in the Earths atmosphere to this day and is the number one cause of global
warming. However, in ethics one cannot evaluate just one thing. In ethics, as in nature, everything is
connected to everything else (Partridge, 1998). Deforestation for agricultural purposes and the
expansion of human habitats is happening around the world. This
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