Home Depot's objectives for sponsoring ESPN The Magazine are to increase foot traffic in stores, drive regular viewership of College GameDay, and promote their "Ultimate Tailgate" campaign. Currently, Home Depot sponsors various College GameDay television and digital elements. ESPN The Magazine offers value as its college football issue reaches 15 million readers, many of whom are avid college football fans. The document proposes various brand integrations in ESPN The Magazine, including highlighting the 25th anniversary of College GameDay, promoting viewership, creating a custom poster and booklet, and featuring an "Ultimate Tailgate" section.

1. ESPN The Magazine

2. 2
Home Depot Objectives
• Utilize the equity of the College GameDay brand to
increase foot traffic in stores and help promote their
partners
• Drive regular tune-in to the show and promote fan
attendance
• Align with their “Ultimate Tailgate” campaign that they
hope to push this year across TV, digital and social

3. 3
Current Base Sponsorship
Television
• College GameDay Built by The Home Depot (Includes additional studio
support programming, i.e. pre-season studio shows)
• Coaches Playbook feature within College GameDay
• Entitlement of the College Football Awards & support studio programming
• Presenting Sponsorship & Game Plan feature in Final Verdict on ESPNU
• In-Game Coaching Adjustments feature in ESPN Thursday Prime games
Digital
• Herbstreet Gameplan Breakdown
• GameDay Preview Video, Kickoff & Final
• Coach Lou’s Pep Talk
• GameDay Scribble & Module
• College Football Saturday homepage poll
sponsorship
• College Football Awards Page

4. 4
Value of ESPN The Magazine
Source: GfK MRI Starch Advertising Research 2013, 2013 ESPN XP Tracker
The 2013 College Football Preview Issue had an audience
of 15MM – 1MM more readers than the average issue
+
+100%
+
+101%
3/4 of ESPN The Magazine readers are fans of college football
and
Readers are 80% more likely to be an avid college football fan
(vs. average adult)

5. 6%
5
12%
+
Source: 2013 ESPN XP Tracker

6. 6%
12%
6
+
Source: 2013 ESPN XP Tracker

7. 7
College Football Coverage All Year Long
Reinventing the NCAA Issue
Issue Date: Sept. 29, 2014
On Sale Date: Sept. 19, 2014
Ad-Close Date: Aug. 29, 2014
College Football Preview Issue
Issue Date: Aug. 18, 2014
On Sale Date: Aug. 8, 2014
Ad-Close Date: Jul. 18, 2014
Football – One Weekend, One State
Issue Date: Nov. 24, 2014
On Sale Date: Nov. 14 2014
Ad-Close Date: Oct. 24, 2014
Championship Drive Issue
Issue Date: Jan. 5, 2015
On Sale Date: Dec. 26, 2014
Ad-Close Date: Dec. 5, 2014

8. 8
The Home Depot & ESPN The Magazine
College GameDay Brand Integration
• 25th Anniversary of College GameDay Editorial
– History of College GameDay
– GameDay Location Predictor
• College GameDay Tune-In
• Custom GameDay Poster Unit
• Custom College GameDay Booklet
Ultimate Tailgate
• The Score
• Ultimate Tailgate Contest
Added Value
• What’s In the Mag (SportsCenter promotion)

9. 9
ESPN The Magazine
College GameDay
Brand Integration

10. 10
The History of College GameDay
• Fans will be taken back to the very beginning of GameDay to see
where it all started, the history of Lee Corso’s headgear and how a
favorite Saturday morning tradition came to be.
Infographics/Stats
– How many times GameDay has been at each school
– Win/loss record when GameDay visited each school
– Typical weather at each school and its effect on the outcome
of the game (does it create advantages?)
GameDay Location Predictor
• Which teams have the most potential to get chosen by GameDay
for 2014
• Opportunity to promote contests and sweepstakes
College GameDay Brand Integration: 25th
Anniversary of College GameDay

11. 11
High-impact ad units can be used to promote the first 2 GameDay stops and include
the “Get Up. It’s GameDay” and “Let’s Do This” branding
College GameDay Brand Integration:
GameDay Tune-In Messaging
Wide Island Center Unit
Cost of Unit: $100,000 Net
Commitment: 2 incremental ROB pages
The same look used for The Home
Depot’s digital sponsorship can be
applied to magazine ad-units
Banner Ads
Cost of Unit: $15,000 Net per banner
Commitment: 2 incremental ROB pages

12. 12
• Blank poster that can be created to imitate the posters that are
handed out on-site at GameDay
• Includes Home Depot logo, colors and “Get Up for GameDay” tagline
College GameDay Brand Integration:
Custom GameDay Poster Unit

13. College GameDay Brand Integration:
Custom GameDay Poster Unit
Cost of Unit*:
• 4 ad pages/4 edit pages at earned
rate, less 15%
Or
• 7 ad pages/1 edit page at earned
rate, less 20%
Production Cost: $175,000
Size: Approx. 18” x 18”
Please note: This unit is inserted in-book on a hanger
and perforated for easy tear-out
13
* Pending approval from ESPN The Magazine edit, advertiser may split unit with editorial for a 4
page ad/4 page edit or 7 page ad/1 page edit configuration; Production fee may be split with edit
as well upon further discussion
All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.

14. College GameDay: Built by The Home Depot
14
College GameDay Built by The Home Depot
• Branded Integration “Built by The Home
Depot”
• Printable College Football Playoff Bracket
with Branded Integration
• TV Extension: College Football Playoff
GameDay Preview Show
Custom Booklet
Cost of Unit: $450,000 Net
Production: $110,000-$150,000
Please note: Cost of unit is based on booklet max size - 8 pages or 16-sided; booklet is run
of book and on a peel away hanger
All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.
Custom College GameDay booklet within the Championship Drive Issue that includes a breakdown
of the College Football Playoff schedule, team rosters, stats and information.

15. 15
ESPN The Magazine
Ultimate Tailgate Integration

16. Ultimate Tailgate Integration:
The Score for the Ultimate Tailgate
16
All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.
Home Depot Banner Ad
• Cost of Unit:
‒ $15,000 Net per
banner
• Commitment:
‒ 2 incremental ROB
pages
• Specifications
– Bleed: 1.25 on all
four sides
– Trim: 10 x 1
– Safe: 9.5 x .5
Home Depot can create The Score for the Ultimate Tailgate and incorporate all of their partners, including
Kingsford, Glidden Paints, Ryobi, Scotts Lawn Care, Weber Grills, Cree Lighting and more

17. 17
*All edit details TBD, subject to change and final approval and pending final page commitments
The Score Listing
The quintessential guide to special promotions and your chance to
present new products, great gifts, or special coupons to ESPN’s
trendsetting readers.
Advertiser may choose to run in one of the listings to align with key
selling timeframes. Contact your AE for exact dates and material
deadlines.
PLEASE NOTE: We do not offer category exclusivity
Timing/Theme
April: Score for Spring
June: Score for Father's Day
August: Score for Back to School
November: Score for the Season
Assets
• High Res Logo or Product Shot (eps or jpeg)
• 30 words of copy and URL
Ultimate Tailgate Integration:
The Score for the Ultimate Tailgate (cont’d)

18. 18
All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.
Ultimate Tailgate Edit & Photos
• Edit that focuses on a relevant story of a
fan(s) ultimate tailgate set-up
• Insider Spotlight section within
the College Football Preview Issue
• Zoom or Collections photo
• “CFB Preview” or “One Weekend, One
State” Issue
Collections
Insider Spotlight
Ultimate Tailgate Integration:
Ultimate Tailgate Content

19. 19 All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.
Ultimate Tailgate Contest
• Fans compete for a chance to win the “Ultimate Tailgate”
• Promoted socially via Facebook and Twitter
Ultimate Tailgate Integration:
Ultimate Tailgate Contest
Advertorial
• The expert design staff at ESPN The Magazine will design and produce the advertorial to
promote the contest, which will include significant The Home Depot branding, logo placement
and imagery
• The Home Depot brand ad to run adjacent to the advertorial.

20. 20
ESPN The Magazine
Added Value

21. 21
What’s In The Mag
Flips to featured edit Ends on sponsor ad
What’s in the Mag
Sponsor will receive custom :10 TV drop-in
showcasing cover story from respective
issue and featured advertiser creative.
•‘Sponsored by’ branding included
•Creative will be a ‘virtual’ flip book with
voiceover
•Airs 5x in SportsCenter AM for 2 week
flight
All edit details TBD, subject to change and/or cancellation
Cover Shot