Trends in bespoke magazines 2008 9 (email version)Randall Todd
This document provides an overview of Luxarro Publishing & Darling PR, a company that specializes in producing bespoke brand magazines. It includes sections on media trends, brand building tools, benchmarks of exemplary publications, and contact details. Specifically, it discusses the growth of bespoke brand magazines and why they are effective for building customer loyalty and engagement. Examples of notable brand magazines are provided for benchmarking different styles.
The document profiles an interview with Narinder Kasi, a marketer at ABN Amro who has a background in theoretical physics. Kasi believes his physics training taught him that nothing is simple, nothing is too much work, and nothing is perfect, principles that have helped him succeed in marketing. The interview also discusses the challenges of restoring faith in the banking industry through marketing after the 2008 financial crisis and adapting to new social media technologies.
Creating luxury brand experiences through immersive activities and events. Brands discussed create memorable experiences for customers through curated events like Bentley's driving experiences in icy lakes in Finland, Ferrari's annual drive through Sicily for owners from 27 countries, and Maserati's driving courses paired with Italian cultural experiences. These bespoke experiences help connect customers emotionally to the brands and foster a sense of an exclusive community of owners.
Three young entrepreneurs in Melbourne started a shoelace business called Mavericks Laces after brainstorming ideas around shoes. They designed colorful, high-quality cotton shoelaces for men with names and personalities. Within a year, their laces were being sold in over 30 stores across Australia, Europe, and the US. The founders drew on their design experience and focused on engaging customers through storytelling to build the brand into a viable business. They advise other starters to launch their ideas quickly and learn through adapting to customers.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
When bad brands happen to good startups.Gary Backaus
This document discusses how startups can develop strong brands with personality to connect with customers. It notes that while short pitches may work for things like accelerators, talking to customers requires more substance. The document examines great startup brands like Warby Parker and Mailchimp that have embraced personality and gained customer advocates as a result. It acknowledges developing this kind of brand success is difficult but offers to share ways for startups to harness their own brand personalities through the talk.
Working in an allocated team (6 members) we were asked produce a fashion magazine for a specific consumer group. Our target consumer was a 55+ male with a fair amount of disposable income. Within the articles throughout the magazine, our team had to analyse the selected product across all market levels, comparing elements of the marketing mix. Different forms of marketing communication were to be presented throughout the magazine.
Trends in bespoke magazines 2008 9 (email version)Randall Todd
This document provides an overview of Luxarro Publishing & Darling PR, a company that specializes in producing bespoke brand magazines. It includes sections on media trends, brand building tools, benchmarks of exemplary publications, and contact details. Specifically, it discusses the growth of bespoke brand magazines and why they are effective for building customer loyalty and engagement. Examples of notable brand magazines are provided for benchmarking different styles.
The document profiles an interview with Narinder Kasi, a marketer at ABN Amro who has a background in theoretical physics. Kasi believes his physics training taught him that nothing is simple, nothing is too much work, and nothing is perfect, principles that have helped him succeed in marketing. The interview also discusses the challenges of restoring faith in the banking industry through marketing after the 2008 financial crisis and adapting to new social media technologies.
Creating luxury brand experiences through immersive activities and events. Brands discussed create memorable experiences for customers through curated events like Bentley's driving experiences in icy lakes in Finland, Ferrari's annual drive through Sicily for owners from 27 countries, and Maserati's driving courses paired with Italian cultural experiences. These bespoke experiences help connect customers emotionally to the brands and foster a sense of an exclusive community of owners.
Three young entrepreneurs in Melbourne started a shoelace business called Mavericks Laces after brainstorming ideas around shoes. They designed colorful, high-quality cotton shoelaces for men with names and personalities. Within a year, their laces were being sold in over 30 stores across Australia, Europe, and the US. The founders drew on their design experience and focused on engaging customers through storytelling to build the brand into a viable business. They advise other starters to launch their ideas quickly and learn through adapting to customers.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
When bad brands happen to good startups.Gary Backaus
This document discusses how startups can develop strong brands with personality to connect with customers. It notes that while short pitches may work for things like accelerators, talking to customers requires more substance. The document examines great startup brands like Warby Parker and Mailchimp that have embraced personality and gained customer advocates as a result. It acknowledges developing this kind of brand success is difficult but offers to share ways for startups to harness their own brand personalities through the talk.
Working in an allocated team (6 members) we were asked produce a fashion magazine for a specific consumer group. Our target consumer was a 55+ male with a fair amount of disposable income. Within the articles throughout the magazine, our team had to analyse the selected product across all market levels, comparing elements of the marketing mix. Different forms of marketing communication were to be presented throughout the magazine.
SDT2012 (PK1.2): How to push your brand with sport and tourism.Marc Stickdorn
This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):
Martin Suiter, Germany
MARTIN SUITER – Consultancy
Who is Martin Suiter: with 20 years of practical experience this makes Martin Suiter an expert in sports and tourism. Working for many corporates and destinations in the premium segment made him alert to the dos and don'ts to get his customers' attention. All this gathered knowledge formed the MARTIN SUITER - Consultancy which was founded in 2007. Experience, contacts and his creative mind are the key for his work and his clients' success.
How to push your brand with sport and tourism.
Sport and tourism are the two fields people are most interested in and spend most of their time with. Through the growing health-consciousness the number increases continuously. The experiences of hundreds of events with up to 140,000 participants taught Martin Suiter how to use these fields to push a brand and how to catch the customer's attention while they are relaxing and in a good mood. In this intense session you will get practical information based on successful examples and hints how to get closer to your customer with the tools sport and tourism. Follow him: blog, twitter, linkedIn, facebook - direct links under www.martinsuiter.com
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdfJos Schuurmans
This document outlines the key elements of a digital strategy including developing a brand proposition and story, setting attention strategies and key performance indicators, and creating a content plan and calendar. It also discusses channel development by establishing processes, selecting appropriate channels, and integrating tools and marketing technology. Finally, it addresses content operations through content creation, curation, and providing coaching and training.
The document discusses how organizations can better understand their audiences and stakeholders in the current digital era. It touches on how social media, technology, experiences and collaboration are changing how marketing and communications work. The overall message is that businesses need to focus less on numbers and more on truly engaging with and providing value to their communities in order to survive in today's evolving landscape.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
This document provides an introduction to branding and defines what branding is. It explains that in today's crowded marketplace, branding is key for businesses to stand out and get noticed. It defines branding as a business' reputation and how consumers perceive it, noting that branding goes beyond just logos and products - it represents a brand's vision, values, and story. The document states that powerful brands create meaningful connections and communities through compelling stories and experiences that inspire loyalty. It encourages the reader to take the time to understand their target audience and define their brand's point of difference in order to build a strong, lasting brand.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Por que as pessoas amam produtos e marcas? O que sustenta esta paixão? Essas foram as duas questões principais feitos pelo Love Index 2016, estudo feito pela Accenture Interactive, em parceria com a Fjord.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
HUBERT GREALISH - Next MBA 2hrs LECTURE - CONSCIOUS MARKETERS AND BRAND LEADE...HubertGrealish
This was a two hour lecture to students of the famed NEXT MBA program worldwide, delivered alongside marketing industry legend Philip Kotler.
Excellent feedback received and follow on dialogue with the student participants, whom remain in contact.
NEXT MBA is world leading with teachesr including Seth Godin, Philip Kotler and more.
NEXT MBA makes world-class education affordable all around the Globe.
NEXT MBA provides practical and professional knowledge in Leadership, Digital Marketing, and Technology-related fields by highly qualified experts via live lessons online.
https://nextmba.com/
This document provides 10 ways for brands to innovate or risk failure. It discusses how brands must evolve to stay relevant as customer needs change. It provides examples of brands like Blockbuster that failed to innovate and were disrupted. The document emphasizes the need for brands to focus on execution, develop new revenue streams, and behave like startups to survive the modern economy.
The document provides marketing advice from a presentation given by Jami Slotnick. Some key points discussed include committing to a distinctive brand platform, finding the right integrated marketing mix to cut through noise, networking effectively, developing a realistic marketing plan, learning from others' successes, and continually improving through small changes over time. The presentation also discusses using emotional storytelling and focusing on a target audience's interests to effectively promote products like a plain white t-shirt.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
The buzz about the social media buzz - Deckbrand-e
This document summarizes a social media campaign conducted by luxury shoe brand Jimmy Choo. The campaign, called "CatchAChoo", involved 4,000 individuals participating on Foursquare, Twitter and Facebook. It was widely mentioned on social media and blogs. Store sales increased 33% after media coverage in publications like the Evening Standard. The CEO of Jimmy Choo said the campaign received great feedback. A representative from Foursquare called it one of the best social media campaigns. One member of the public was mistaken for being part of the CatchAChoo team during the campaign.
Creating a Superhuman Brand – Unleashing human potential and meaningful brand storytelling in the New Brand World.
Bedbury ligger bakom både Nikes “Just-Do-It”-kampanj och Starbucks fantastiska varumärkesresa och vet hur man skapar engagemang. Att bygga ett framgångsrikt varumärke idag kräver förmåga att fullt ut utveckla organisationens potential tillsammans med en stark varumärkesposition och en kultur som inspirerar såväl anställda som kunder. Företag som Nike, Apple och Starbucks har varumärket som riktlinje för vad de gör, hur de gör det, varför de gör det och vem de gör det för. Lyssna och lär om den kraft som finns i storytelling både internt och externt, och hur man skapar ett varumärke som attraherar och behåller de allra bästa.
Future Brand scape - Webbdagarna in Malmö on the 24th of octoberMichael Ericsson
1) The document discusses the changing role of brands in a "post-consumer society" where people are increasingly creating and sharing content online.
2) It argues that modern brands must be simple, passionate and tell a story in order to be relevant and engage consumers in new ways. The key aspects are being easy to understand, interacting with openly and building relationships.
3) Examples are given of brands like Airbnb, OLLO and Zopa that have found success by focusing on relationships, open identity and platforms that bypass traditional systems. Storytelling through campaigns like Nike's "Achieve Your Greatness" are also highlighted.
"What is the role of branding in the post-consumer society?"
People are turning away from the consumer society, creating new relations and engagements. Times have never been more challenging nor more exciting or suited for brands. How could one adapt to this future brands cape?
Michael Ericsson, Brand Strategist Creuna
www.creuna.se
Killer Content Marketing for Boring BrandsAran Jackson
This document provides 10 tips for creating compelling content for brands selling practical or "boring" products. It discusses focusing content on consumers rather than products, using humor, storytelling, visuals and being a "people brand". The tips are from a marketing agency that helps brands enhance visibility through custom content campaigns.
SDT2012 (PK1.2): How to push your brand with sport and tourism.Marc Stickdorn
This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):
Martin Suiter, Germany
MARTIN SUITER – Consultancy
Who is Martin Suiter: with 20 years of practical experience this makes Martin Suiter an expert in sports and tourism. Working for many corporates and destinations in the premium segment made him alert to the dos and don'ts to get his customers' attention. All this gathered knowledge formed the MARTIN SUITER - Consultancy which was founded in 2007. Experience, contacts and his creative mind are the key for his work and his clients' success.
How to push your brand with sport and tourism.
Sport and tourism are the two fields people are most interested in and spend most of their time with. Through the growing health-consciousness the number increases continuously. The experiences of hundreds of events with up to 140,000 participants taught Martin Suiter how to use these fields to push a brand and how to catch the customer's attention while they are relaxing and in a good mood. In this intense session you will get practical information based on successful examples and hints how to get closer to your customer with the tools sport and tourism. Follow him: blog, twitter, linkedIn, facebook - direct links under www.martinsuiter.com
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdfJos Schuurmans
This document outlines the key elements of a digital strategy including developing a brand proposition and story, setting attention strategies and key performance indicators, and creating a content plan and calendar. It also discusses channel development by establishing processes, selecting appropriate channels, and integrating tools and marketing technology. Finally, it addresses content operations through content creation, curation, and providing coaching and training.
The document discusses how organizations can better understand their audiences and stakeholders in the current digital era. It touches on how social media, technology, experiences and collaboration are changing how marketing and communications work. The overall message is that businesses need to focus less on numbers and more on truly engaging with and providing value to their communities in order to survive in today's evolving landscape.
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
This document provides an introduction to branding and defines what branding is. It explains that in today's crowded marketplace, branding is key for businesses to stand out and get noticed. It defines branding as a business' reputation and how consumers perceive it, noting that branding goes beyond just logos and products - it represents a brand's vision, values, and story. The document states that powerful brands create meaningful connections and communities through compelling stories and experiences that inspire loyalty. It encourages the reader to take the time to understand their target audience and define their brand's point of difference in order to build a strong, lasting brand.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Por que as pessoas amam produtos e marcas? O que sustenta esta paixão? Essas foram as duas questões principais feitos pelo Love Index 2016, estudo feito pela Accenture Interactive, em parceria com a Fjord.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
HUBERT GREALISH - Next MBA 2hrs LECTURE - CONSCIOUS MARKETERS AND BRAND LEADE...HubertGrealish
This was a two hour lecture to students of the famed NEXT MBA program worldwide, delivered alongside marketing industry legend Philip Kotler.
Excellent feedback received and follow on dialogue with the student participants, whom remain in contact.
NEXT MBA is world leading with teachesr including Seth Godin, Philip Kotler and more.
NEXT MBA makes world-class education affordable all around the Globe.
NEXT MBA provides practical and professional knowledge in Leadership, Digital Marketing, and Technology-related fields by highly qualified experts via live lessons online.
https://nextmba.com/
This document provides 10 ways for brands to innovate or risk failure. It discusses how brands must evolve to stay relevant as customer needs change. It provides examples of brands like Blockbuster that failed to innovate and were disrupted. The document emphasizes the need for brands to focus on execution, develop new revenue streams, and behave like startups to survive the modern economy.
The document provides marketing advice from a presentation given by Jami Slotnick. Some key points discussed include committing to a distinctive brand platform, finding the right integrated marketing mix to cut through noise, networking effectively, developing a realistic marketing plan, learning from others' successes, and continually improving through small changes over time. The presentation also discusses using emotional storytelling and focusing on a target audience's interests to effectively promote products like a plain white t-shirt.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
The buzz about the social media buzz - Deckbrand-e
This document summarizes a social media campaign conducted by luxury shoe brand Jimmy Choo. The campaign, called "CatchAChoo", involved 4,000 individuals participating on Foursquare, Twitter and Facebook. It was widely mentioned on social media and blogs. Store sales increased 33% after media coverage in publications like the Evening Standard. The CEO of Jimmy Choo said the campaign received great feedback. A representative from Foursquare called it one of the best social media campaigns. One member of the public was mistaken for being part of the CatchAChoo team during the campaign.
Creating a Superhuman Brand – Unleashing human potential and meaningful brand storytelling in the New Brand World.
Bedbury ligger bakom både Nikes “Just-Do-It”-kampanj och Starbucks fantastiska varumärkesresa och vet hur man skapar engagemang. Att bygga ett framgångsrikt varumärke idag kräver förmåga att fullt ut utveckla organisationens potential tillsammans med en stark varumärkesposition och en kultur som inspirerar såväl anställda som kunder. Företag som Nike, Apple och Starbucks har varumärket som riktlinje för vad de gör, hur de gör det, varför de gör det och vem de gör det för. Lyssna och lär om den kraft som finns i storytelling både internt och externt, och hur man skapar ett varumärke som attraherar och behåller de allra bästa.
Future Brand scape - Webbdagarna in Malmö on the 24th of octoberMichael Ericsson
1) The document discusses the changing role of brands in a "post-consumer society" where people are increasingly creating and sharing content online.
2) It argues that modern brands must be simple, passionate and tell a story in order to be relevant and engage consumers in new ways. The key aspects are being easy to understand, interacting with openly and building relationships.
3) Examples are given of brands like Airbnb, OLLO and Zopa that have found success by focusing on relationships, open identity and platforms that bypass traditional systems. Storytelling through campaigns like Nike's "Achieve Your Greatness" are also highlighted.
"What is the role of branding in the post-consumer society?"
People are turning away from the consumer society, creating new relations and engagements. Times have never been more challenging nor more exciting or suited for brands. How could one adapt to this future brands cape?
Michael Ericsson, Brand Strategist Creuna
www.creuna.se
Killer Content Marketing for Boring BrandsAran Jackson
This document provides 10 tips for creating compelling content for brands selling practical or "boring" products. It discusses focusing content on consumers rather than products, using humor, storytelling, visuals and being a "people brand". The tips are from a marketing agency that helps brands enhance visibility through custom content campaigns.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
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The1101Experiment handbook 9.18
1. successful brandıng
and corporate culture
ın a world where no one
belıeves anythıng anymore.
FOR CEOs COOs CMOs CCOs
the 1101 experiment
P R E S E N T E D B Y
.
.
. .
2. because we know how to make people
love workıng where they do
and we know how to make people
love that company, ıts brand,
and purchase ıts products and servıces.
BUT DON’T DESPAIR
.
.
. .
3. FIRST THE BAD NEWS
we are ın a “post-factual world”
experıencıng a rapıd erosıon
of trust, belıef and value
ın all vıdeo content, news and brands.
we are all to blame.
so let’s all get on wıth the solutıons.
.
. .
. .
. .
.
..
4. maxımıze the posıtıve potentıal of your
human culture – becausethatıs the real brand.
use your brand, products and servıces
to make people’s day – wıth every moment,
experıence, pıxel, word and ımage.
don’t be afraıd to stır up some shıt.
THE THREE KEY INSIGHTS/SUGGESTIONS
1
2
3
.
.
.
. .
.
.
. .
.
.
..
5. - uncover and maxımıze
untapped, true, posıtıve behavıors
MAXIMIZE THE POSITIVE POTENTIAL OF YOUR HUMAN CULTURE
We have always discovered valuable energy when we probe beyond job descriptions
and uncover the deepest human values of life, legacies, family, love, dreams, fears and
personal meaning.
When coworkers (whether on the assembly line or in C-Level boardrooms) learn about
each other, consensus grows and for us, critical insights about the essence of the business
and brand emerge. Often, these deep human stories become the external business and
brand communications with staggeringly profitable results.
21st Century success requires financial, ethical, social and cultural attention.
And it’s so remarkable what happens when we all attend to basic human happiness in
every aspect of a business, culture and brand.
1
. .
.. .
6. - everythıng you do ıs your brand and everythıng
you do ıs a moment to turn somethıng mundane
ınto somethıng amazıng
USE YOUR BRAND, PRODUCTS AND SERVICES TO MAKE PEOPLE’S DAY
We routinely notice several key missed opportunities in most global and local brand tactics.
• Why do websites romance the viewer at the beginning and during perusal but after
the order is placed, the thrill is gone?
• Why are log-in and password boxes devoid of real branding?
• Packaging, every detail a customer sees, sells and touches is an opportunity to
differentiate, sell and be special, meaningful or inspirational. Ask Moo.
2
. .
.
. . .
.
.
7. - craft takes more tıme
and maybe no one wıll notıce anyway
USE YOUR BRAND, PRODUCTS AND SERVICES TO MAKE PEOPLE’S DAY
True.
Few people notice and appreciate details like nuanced typography, artistic flourishes or
elegant poetic writing.
But those who do notice and appreciate them become a special kind of customer or fan of
your brand or business.
They become an effusive human being who has just been deeply impressed by or has just
fallen in love with something you published, broadcast, shared or created.
What are those kinds of customers and fans worth to you?
2
.
. .
8. - ıf you love and respect your customers,
try showıng ıt.
USE YOUR BRAND, PRODUCTS AND SERVICES TO MAKE PEOPLE’S DAY
The Canadian rock band RUSH has a legion of loyal, passionate, die-hard fans that has
sustained and grown for well over 40 years. They have followed RUSH through style changes, hair
and wardrobe mishaps and more.
Why? Because of deep integrity and a steadfast refusal to bend to outside pressures.
RUSH even trusted their fans to the extent that, when their lyrics drew from Greek
mythology, Ayn Rand, French phrases and deep science fiction and fantasy authors, they simply
said “we learned about those things and so can our fans.”
That – dear CEO, COO, CMO or CCO – is pure love and respect.
That flowed both ways.
2
.
. .
9. - nıke. colın kaepernıck. um, you know....
DON’T BE AFRAID TO STIR UP SOME SHIT
from money.cnn.com 09.13.18
Among people ages 18 to 34, 44% supported Nike’s decision to use Kaepernick, while 32% opposed it, according
to an SSRS Omnibus poll provided exclusively to CNN. In the 35-to-44 age bracket, the decision earned support
among a majority, 52%, compared to 37% who were against it.
Older adults were less supportive of the move: Only 26% of adults over 65 backed the decision.
But they are not Nike’s base. Two-thirds of the company’s sneaker customers are younger than 35, according to
Matt Powell, a sports retail analyst at market research firm NPD Group.
Now, count how many times Nike and the spoofs showed up in your Facebook, Twitter and LinkedIn feed.
But please – don’t stir it up if you’re not a true believer in what you’re stirring.
3
. . .
10. thıs ıs the page about
gen x, gen y, gen z, vr, ar and aı.
OH, WE ALMOST FORGOT
We’ll keep it quick and simple:
• Younger people like to look behind the curtain and aren’t impressed with being impressed.
• All new tools are just that. Until we all become hybrid robot/humans (and we surely will),
remember that magnifying real, meaningful human qualities will never fail your business or brand.
Technology as a means to dazzle, and deepen your brand’s essential reason for being is a potentially
powerful tactic and sometimes, (sometimes) the media can be the message.
.
. .
11. thıs ıs what we belıeve
wıth fıerce, ıntense passıon.
ıf you want our experıence,
expertıse and vısıon,
you knowwhat to do.
or we can help ınspıre/kıckthe rearends of
whoever you’re workıng wıth now.
NOW, PLEASE DO IT. OR ASK FOR HELP
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