The document discusses Microsoft's Windows Embedded platform and its advantages for specialized devices and the cloud. It notes the large and growing markets for specialized devices like phones, slates, and IoT devices. Windows Embedded provides services like device management, analytics and connectivity that allow these devices to take advantage of cloud infrastructure and applications. It also highlights Microsoft's investments in Windows Embedded, the product roadmap, and opportunities for OEM and developer partners.

1. The Cloud As A Competitive Advantage KEVIN DALLAS General Manager Windows Embedded Business, Microsoft

2. The Opportunity of Specialized Devices 100’s Millions IDC, Gartner Billions IDC, Consumer Electronics Association 10’s Billions VDC market reach, IDC PCs/SLATES PHONES SPECIALIZED DEVICES

3. The Internet Of Things SPECIALIZEDDEVICES PHONES PCs MAINFRAMES

4. DEVICES Windows For Specialized Devices SERVICES &INFRASTRUCTURE NATURAL USER INTERFACE Speech Touch Sensory Analytics Graphics Handwriting

5. The Windows Embedded Advantage Extending The Value of Windows, And The Full Potential Of The Cloud To The World Of Specialized Devices

6. What is the cloud? An approach to computing that’s about internet scale and connecting to a variety of devices and endpoints

7. Devices Within IT CLOUD PLATFORM AND INFRASTRUCTURE CLOUD APPLICATIONS AND SERVICES Specialized LOCATION ADVERTISING SOCIAL SEARCH USAGE MANAGEMENT SYNCHRONIZATION SECURITY STORAGE ANALYTICS Public or Private On-Premise

8. The Full Potential Of The Cloud CLOUD PLATFORM AND INFRASTRUCTURE CLOUD APPLICATIONS AND SERVICES LOCATION ADVERTISING SOCIAL SEARCH USAGE MANAGEMENT SYNCHRONIZATION SECURITY STORAGE ANALYTICS

9. The Full Potential Of The Cloud CLOUD PLATFORM AND INFRASTRUCTURE CLOUD APPLICATIONS AND SERVICES Connectivity Device Management

10. Microsoft Investment In Windows Embedded Handheld Move Into Microsoft’s Server and Tools Developer Tools Windows Infrastructure End-to-End Platform Cloud Services

11. Windows Embedded Standard 7 Digital Signage Thin Clients Connected Media Devices Industrial Automation

12. Video Strong Union

13. Windows Embedded Compact 7 CTP Rich And Connected Experience For Consumers Silverlight 3 Technology Streaming HD Media Via DLNA Windows 7 Device Stage Flash 10.1 Support Simplified Access to Information For Enterprise Microsoft AirSync And Microsoft Exchange Microsoft Office And Adobe PDF Viewers Resources For OEMs and Developers Single Multithreaded Processing (SMP) Support for Multi-Core Silverlight For Embedded Microsoft Expression Visual Studio

14. The Windows Embedded Software + Services Platform WINDOWS EMBEDDED SERVICES DEVELOPERS CLIENT PLATFORMS CATEGORY SOLUTIONS DEVICE OPERATORS Handheld END USER SERVER PLATFORM AUDIENCE SOFTWARE + SERVICES

15. Product Roadmap Device Management Handheld 7 Q2 Q1 2011 Q4 Q3 Q2 Q1 2010 Q4 2009

16. Device Showcase by Kevin Dallas DEMO

17. Windows Embedded Partner Program Training Hardware Certification Community Partners OVER 700 PARTNERS TO HELP YOU

19. The Nominees For embeddedSPARK 2010

20. Get Involved TRY EMBEDDED PRODUCTS AT THE CONFERENCE WINDOWS EMBEDDED With Windows 7 Technology Billiards and Beer Come To Our Booth When: Tonight at 8:00 PM! Where: King Back Bay How: Microsoft Booth For Wristband windowsembedded.com/new Meet Product Experts and Windows Embedded Partners

21. ONE PLATFORM. ENDLESS POSSIBILITIES. THANK YOU