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IPO Note | Media




 Eros International Media                                                                    SUBSCRIBE
                                                                                             Issue Open: September 17, 2010
 IPO Note                                                                                    Issue close: September 21, 2010
 Rationale for our Subscribe view
                                                                                            Iss u e D eta il s
 Indian film industry poised for growth, EIML well placed to reap benefits:
 According to FICCI-KPMG, the Indian film industry would post 9% CAGR during                Face Value: Rs10
 CY2009-14E. Eros International Media (EIML), which has an impressive movie                 Present Eq. Paid up Capital: Rs71.4r
 pipeline for FY2011 and FY2012 with prominent superstars, catering to varied
 genre and broad distribution reach is well placed to register strong revenues and          Offer Size: 2.0cr-2.2cr Shares*
 margins going ahead.                                                                       Post Eq. Paid up Capital*: Rs91.4cr-Rs93.6cr
 De-risked business model ensures revenue visibility: EIML sources content
                                                                                            Issue size (amount): Rs350cr
 primarily through acquisitions and co-production agreements, which benefits it to
 share risks, aids in building scale (as the company can work on more than one              Price Band: Rs158-175
 production simultaneously) and entails revenue visibility (EIML receives 50% share         Promoters holding Pre-Issue: 100%
 in the IPR of the film in exchange of film co-production, and in case of acquisition
 only pays 35-50% of the film cost to the producer). Moreover, the company has a            Promoters holding Post-Issue: 76% - 78%
 diversified portfolio of over 1,000 films and has entered into a settlement                No te:*at Upper and Lo wer price band respectively

 agreement with the multiplexes for revenue-sharing on standardised basis.
 Non-theatrical revenues through exploitation of library provides competitive edge:         B o o k B u i l d in g
 EIML monetises its contents from the library through television, DTH, video on
 demand, IPTV, DVD and VCD. This augurs well for the company as it allows it to             QIBs                                  At least 50%
 have a diversified revenue stream. The company’s strategy of releasing over 50             Non-Institutional                     At least 15%
 new films including Hindi, Tamil and other regional language films with a mix of
                                                                                            Retail                                At least 35%
 high, medium and low budget films would provide the opportunity to exploit the
 portfolio through new film releases and acquisition of content.
 Synergies with parent, Eros Plc: EIML has significant synergies with parent, Eros          Po s t Iss u e Sh a reh o ld in g Pa ttern
 Plc in terms of both revenues and distribution. Under the relationship agreement
                                                                                            Promoters Group                              78.1%
 with the Eros Group, EIML recovers ~40% of the cost of the film thereby freeing
                                                                                            MF/Banks/Indian
 capital for further acquisitions and venturing into co-production activities. EIML
                                                                                            FIs/FIIs/Public & Others                     21.9%
 also benefits from Eros Group’s global distribution network as it is able to
 simultaneously release its movies worldwide, resulting in strong earnings returns
 in the first week of the release.
 Outlook and Valuation: EIML has a proven track record of robust growth both on
 the top-line and bottom–line fronts. Going forward, we estimate the company to
 record revenue and earning CAGR of ~21% and ~29% respectively, over
 FY2010-12E. At the upper price band of Rs175, EIML is available at 19.4x
 FY2010 fully diluted EPS of Rs9, which we believe is reasonable given: 1) valuable
 and diversified content library of over 1,000 titles, 2) de-risked business model -
 co-productions and acquisition, 3) promising movie pipeline (including 8
 big-budget Hindi language films), 4) proven execution skills (has successfully
                                                                                            Anand Shah
 released Om Shanti Om, Love Aaj Kal, Karthik Calling Karthik, etc), and
                                                                                            022 – 4040 3800 Ext: 334
 5) derives synergistic advantages from parent Eros plc.
                                                                                            anand.shah@angeltrade.com
 We have valued EIML at 9x EV/EBITDA and 25% discount to UTV Software, as it is
 a pure play on movie production/distribution, while UTV Software is a diversified
                                                                                            Chitrangda Kapur
 entertainment conglomerate. We have arrived at a fair value of Rs203, translating
                                                                                            022 – 4040 3800 Ext: 323
 into ~16% upside from the upper price band. We recommend a Subscribe view
 to the IPO.                                                                                chitrangdar.kapur@angeltrade.com
 Key risks to our recommendation: 1) Relative success of films at the box-office, 2)
                                                                                            Sreekanth P.V.S
 Any delay in the release of a film, 3) Failure in effectively exploiting film content in
                                                                                            022 – 4040 3800 Ext: 331
 the international market, 4) High dependence on maintenance of IPR/piracy, and
 5) Inexperience in movie production.                                                       sreekanth.s@angeltrade.com

Please refer to important disclosures at the end of this report                                                                              1
Eros International Media | IPO Note



                                                    Company Background
                                                    EIML is a subsidiary of Eros International Plc (AIM listed entity with ~£306mn
                                                    market capitalisation), which is a reputed brand name overseas on account of the
                                                    strong industry relationships developed over three decades. The company has an
                                                    extensive film library of over 1,000 titles and is in the business of sourcing
                                                    Indian/other film content and exploiting it worldwide through its offices in India,
                                                    UK, USA, UAE, Singapore, Australia, the Isle of Man and Fiji across formats such
                                                    as theatres, home entertainment, television and digital new media. One of the
                                                    market leaders in the Indian film industry, EIML releases 12-15 Hindi movies per
                                                    year and exclusively sources all Indian film content for the Eros Group and exploits
                                                    such content across formats within India, Nepal and Bhutan.

Exhibit 1: EIML - Business model

                                                                     EIML




                               Sourcing Content                  End-End Distribution                          New Initiatives




                                                                 International                  India

                                                                                                        Through     licensing
       Existing Content                   New Content                                                   and syndication


                                                                                        TV
        Media Library                      Acquisitions                                 Home Entertainment
                                                                                        Music
                                                                                        Digital Distribution
                                          Co-Production

                                                                            Eros Plc.                               EyeQube Studio

                                            Production

                                                                                                                  EMI tie up with Eros
                                                                                                                         Music

 Source: RHP, Angel Research

                                                    Sourcing content: The company sources content primarily through acquisitions
                                                    from third parties and co-productions, and occasionally through own productions.
                                                    Only one own production to-date has been released, namely Aa Dekhen Zara, as
                                                    the company relies more on acquisitions and co-productions to source content.
                                                    EIML also has a co-production tie-up with Big Screen Entertainment in which it has
                                                    64% stake. Along with Hindi films, it also acquires regional language films mainly
                                                    Tamil, Marathi and Punjabi. EIML through its 100% subsidiary, Copsale, has
                                                    acquired 51% stake in Ayngaran International, which produces and distributes
                                                    Tamil films.




September 17, 2010                                                                                                                       2
Eros International Media | IPO Note



                     End-to-end distribution: The company exploits and distributes end-to-end Indian
                     film content within India, Nepal and Bhutan through multiple formats such as
                     theatres, home entertainment, principally by way of DVDs, VCDs and audio CDs,
                     and television syndication, which primarily involves licensing the broadcasting
                     rights to major satellite television broadcasting channels, cable television channels
                     and terrestrial television channels.

                     It also exploits and distributes content via digital new media such as mobile ring
                     tones, wallpapers and download, internet protocol television (IPTV), direct-to-home
                     (DTH) and other internet channels. Moreover, it licenses films to airlines for
                     in-flight viewing. The international rights for distribution of Indian film content for
                     the entire world excluding India, Nepal and Bhutan are licensed to the Eros
                     International Group in accordance with the terms of the Relationship Agreement
                     effective from October 1, 2009 between the company and its promoters, Eros
                     Worldwide and Eros plc. However, the Tamil language films are distributed
                     globally by Ayngaran and therefore arrangements for their distribution are not
                     governed by the relationship agreement.

                     New Initiatives: The company’s visual effects facility, EyeQube worked on three
                     films in 2009 (including Aladin, Drona and Madras Patnam) and also provided
                     production planning services.

                     The company has a 50:50 joint venture (JV) with Universal Music India, which
                     seeks to identify, nurture and manage new acting and/or singing talent and
                     provide them with film and music platforms to showcase their talent. The JV has
                     still to commence operations.

                     Eros Music UK, which has a strategic tie-up with EMI, has assigned rights for
                     administering and collecting the music publishing royalties for EMI‘s India
                     catalogues to Eros Music Publishing Private Limited.




September 17, 2010                                                                                        3
Eros International Media | IPO Note



                     Issue Details
                     EIML is making a Rs350cr IPO with a price band of Rs158-175/share, resulting in
                     a public issue of 2.0cr and 2.2cr equity shares with a face value Rs10, resulting in
                     promoter shareholding dilution of 22% and 24% at the upper and lower price
                     band, respectively. The company plans to use the IPO proceeds for acquiring and
                     co-producing Indian films, primarily Hindi language films as well as certain Tamil
                     and other regional language films. The company has already deployed ~Rs54cr
                     towards Hindi and Marathi film projects as on July 31, 2010. However, no funds
                     have been deployed for Tamil films.

                     Exhibit 2: Objects of the Issue
                     Particulars                                                           Amount (Rs cr)
                     Acquiring & co-production of movies                                             280.0
                     General Corporate Purpose                                                        70.0
                     Total                                                                           350.0
                     Source: RHP, Angel Research




                     Exhibit 3: Shareholding pattern (Pre and Post Issue)
                                                             Pre-Issue                  Post-Issue
                     Particulars                       No. of Shares         %    No. of Shares          %
                     Promoter
                     Eros Digital Pvt. Ltd.                21,700,000     30.39    21,700,000         23.74
                     Eros Worldwide                        49,700,000     69.60    49,700,000         54.37
                     Individuals                                7,000      0.01          7,000         0.01
                     Arjan Lulla                                1,400                    1,400
                     Sunil Lulla                                1,400                    1,400
                     Krishika Lulla                             1,400                    1,400
                     Meena Lulla                                1,400                    1,400
                     Nitu Lulla                                 1,400                    1,400
                     Public (at upper price band)                    -        -    20,000,000         21.88
                     Total                                 71,407,000    100.00    91,407,000        100.00
                     Source: RHP, Angel Research




September 17, 2010                                                                                       4
Eros International Media | IPO Note



                                                       Rationale for our Recommendation
                                                       Indian film industry poised for growth, EIML well placed to reap benefits

                                                       According to FICCI-KPMG report, the film industry which saw a decline of 14% yoy
                                                       in CY2009 largely on account of lower domestic theatrical collections is expected
                                                       to rebound and register 9% CAGR over CY2009-14E. Eros, which has already
                                                       released movies like Om Shanti Om, Devdaas, Paatshala, Karthik Calling Karthik,
                                                       Love Aaj Kal and boasts of an impressive movie pipeline for FY2011 and FY2012
                                                       including eight big-budget Hindi movies, 50 Tamil movies and two Marathi
                                                       movies, is in our opinion well placed to register strong revenues going forward.


Exhibit 4: Promising Bollywood movie pipeline for FY2011 and FY2012
Film Name                                                     Cast                       Production/Acquisition                 Genre     Release#
Anjaana Anjani                Ranbir Kapoor, Priyanka Chopra              Co-production with Sajid Nadiadwala                 Romance     FY2011
Golmaal 3                                          Ajay Devgan             Acquisition from Shree Ashtavinayak                Comedy      FY2011
Toonpur Ka Superhero                               Ajay Devgan                                   Co-production        Family/Animation    FY2011
RA One                                          Shahrukh Khan        Acquisition from Red Chillies Entertainment   Family Entertainment   FY2012
Agent Vinod                                        Saif Ali Khan             Co-production with Illuminati Films                 Action   FY2012
Rockstar                                         Ranbir Kapoor                                       Acquisition              Romance     FY2012
Desi Boyz                       Akshay Kumar, John Abraham                                       Co-production                   Youth    FY2012
Mausam                           Shahid Kapoor, Sonam Kapur                                      Co-production                Romance     FY2012
Source: RHP, Angel Research; Note: # Tentative release date

                                                       As is evident from the above list, Eros either through co-production or acquisition
                                                       has a strong movie pipeline with prominent superstars in varied genres thereby
                                                       reaching a wider audience base. Thus, aided by a broad distribution channel
                                                       probability of films succeeding is much higher, which could result in strong
                                                       revenues and margins for the company going ahead.

                                                       Co-production/acquisition entails revenue consistency

                                                       EIML works on the co-production and acquisition models. In the co-production
                                                       model, it secures the world-wide distribution rights for a specified period,
                                                       pre-determined production fees for co-production services and minimum 50%
                                                       share in the IPR of the film in exchange of film co-production. The company is also
                                                       entitled to an additional distribution commission of 10-20% of the investment. The
                                                       co-production model thus allows EIML to build scale (as it can work on more than
                                                       one production simultaneously), share risks and entails revenue visibility.

                                                       In the acquisition model, 35-50% of a film‘s cost is only payable when the film is
                                                       delivered by the producer near its release date, by which time EIML would usually
                                                       have already started the pre-sales process for that film. Thus, EIML benefits from
                                                       reigned in costs in its books.

                                                       Portfolio approach to business…

                                                       The company maintains a portfolio of movies, which further de-risks its business
                                                       model by ensuring less dependence on a particular language/genre of movies.
                                                       The company also focuses on product and regional diversification by ensuring
                                                       sizable regional movies in its portfolio.



September 17, 2010                                                                                                                               5
Eros International Media | IPO Note



                     Exhibit 5: By 1QFY2011 10 regional movies already released
                     Number of films released              FY2008      FY2009       FY2010        1QFY2011
                     Hindi                                      23          20           13                 4
                     Regional                                    1            1           5                 1
                     Tamil                                      41          73           97                 9
                     Total                                      65          94          115                14
                     Acquisition                                62          85          100                13
                     Co-Production                               3            6          12                 1
                     Production                                  -            3           3                  -
                     Source: RHP, Angel Research

                     …and settlement agreement with multiplexes to de-risk business

                     EIML has also entered into a settlement agreement (effective June 2009) governing
                     revenue sharing with the national multiplex operators on a standardised basis, as
                     compared to the film-by-film negotiated arrangements that prevailed earlier.

                     Exhibit 6: Aggregate net revenues received from multiplex operators
                     Period                                                        % of net box office receipt
                     1st week                                                                            50.0
                     2nd week                                                                            42.5
                     3rd week                                                                            37.5
                     4th week onwards                                                                    30.0
                     Source: RHP, Angel Research


                     Non-theatrical revenues         through      exploitation    of    library     provides
                     competitive edge

                     EIML has a diversified library of over 1,000 films, which gives it competitive edge
                     over competition as it tends to increase its non-theatrical revenues by monetising
                     this content through diverse platforms like television, DTH, video on demand, IPTV,
                     DVD and VCD. This augurs well as it allows the company to have a diversified
                     revenue stream. The company’s strategy of releasing over 50 new films including
                     Hindi, Tamil and other regional language films with a mix of high, medium and
                     low-budget films provides an opportunity to exploit the portfolio through new film
                     releases and acquisition of content.

                     Synergies with parent Eros plc

                     The company is a part of Eros plc, and derives significant synergies with its parent
                     in terms of both revenue and distribution. EIML entered into a relationship
                     agreement with Eros Worldwide effective October 1, 2009, wherein Eros
                     Worldwide has agreed to acquire exclusive distribution rights for the Indian films
                     (excluding Tamil films) for which EIML holds distribution rights outside India, Nepal
                     and Bhutan. Under this agreement EIML recovers ~40% of the cost of the film
                     thereby freeing capital for further acquisitions and venturing into co-production
                     activities. Further, in terms of distribution, Eros Group’s global distribution network
                     is a key advantage as EIML is able to offer global end-to-end distribution solution
                     to content partners or co-producers. This allows for a simultaneous worldwide
                     co-ordinated release of movies (either acquired or co-produced), resulting in
                     strong earnings returns in the first week of the release. Moreover, EIML owns
                     distribution offices in the key markets of Mumbai, Delhi and Punjab and through its
                     51% subsidiary, Ayngaran International, which has a strong foothold in distribution
                     of Tamil movies.



September 17, 2010                                                                                           6
Eros International Media | IPO Note



                     Outlook and Valuation
                     EIML has a proven track record of strong growth both on the top-line and
                     bottom–line fronts. During FY2006-10, the company posted revenue and earnings
                     CAGR of 58.3% and 155%, respectively. The company’s strategy of building and
                     augmenting its media library and extend its footprint into the regional language
                     film markets (Marathi, Punjabi, Telugu and Kannada) underpins our confidence on
                     its growth prospects. The company also intends to further explore and monetise
                     digital distribution opportunities riding on the experience of the Eros International
                     Group in international markets including opportunities in mobile, DTH, digital
                     cable and IPTV and consolidate its music catalogues to exploit growth from radio,
                     mobile, public performances and internet. Hence, going forward, we estimate the
                     company to record revenue and earnings CAGR of ~21% and ~29% respectively,
                     over FY2010-12.

                     At the upper price band of Rs175, EIML is available at 19.4x FY2010 fully diluted
                     EPS of Rs9, which we believe is reasonable given: 1) Valuable and diversified
                     content library of over 1,000 titles, 2) De-risked business model - works on
                     co-production and acquisition models, 3) Promising movie pipeline (including eight
                     big-budget Hindi language titles), 4) Proven execution skills (has successfully
                     released Om Shanti Om, Love Aaj Kal, Karthik Calling Karthik, etc), and
                     5) Derives synergistic advantages from parent, Eros plc.

                     Exhibit 7: Key Financials (Consolidated)
                     Y/E March (Rs cr)            FY2008         FY2009       FY2010        FY2011E       FY2012E
                     Net Sales                        475            627          641            755           938
                     % chg                          117.8           32.0           2.3          17.8          24.2
                     Net Profit                      41.1           73.3          82.3         103.1         136.0
                     % chg                          210.8           78.3          12.2          25.3          31.9
                     OPM (%)                         11.6           18.2          17.3          19.7          20.6
                     FDEPS (Rs)                        4.5           8.0           9.0          11.3          14.9
                     P/E (x)                         38.9           21.8          19.4          15.5          11.8
                     P/BV (x)                        19.6           10.1           6.7            2.3          1.9
                     RoE (%)                         50.4           46.4          34.7          14.9          16.4
                     RoCE (%)                        24.6           27.1          20.9          15.3          17.9
                     EV/Sales (x)                      3.4           2.8           2.7            2.0          1.6
                     EV/EBITDA (x)                   29.1           15.6          15.4          10.2           7.7
                     Source: RHP, Angel Research; Note: Valuation parameters stated at upper price band of Rs175

                     We have valued EIML at 9x EV/EBITDA and 25% discount to UTV software, as it is
                     a pure play on movie production/distribution, while UTV Software is a diversified
                     entertainment conglomerate. We have arrived at a fair value of Rs203, translating
                     into ~16% upside to the upper price band. We recommend a Subscribe view on
                     the Issue.

                     Key risks to our recommendation: 1) Relative success of a film at the box-office, 2)
                     Any delay in the release of a film, 3) Failure in effectively exploiting film content in
                     the international market, 4) High dependence on maintenance of IPR/piracy, and
                     5) Inexperience in movie production.




September 17, 2010                                                                                                 7
Eros International Media | IPO Note




Exhibit 8: Peer Valuation
                                          MCap               P/E (x)             RoE (%)           EV/EBITDA (x)   CAGR % (FY10-12E)
Company
                                          (Rs cr)   FY11E          FY12E      FY11E    FY12E      FY11E    FY12E   Sales      EBITDA
Domestic
Eros Int Media                            1,600     15.5               11.8   14.9         16.4   10.2      7.7    21.0        31.8
UTV Software                              2,247     19.1               13.0    9.3         11.8   16.3      11.7   45.8        131.8
International
Cineworld Group (£ mn)                      287     11.9               10.8   27.6         NA      6.9      6.5    3.6         10.2
Walt Disney Co ($ mn)                   65,354      16.4               14.3   11.6         11.2    8.7      7.8    5.9         12.4
Time Warner Inc ($ mn)                  18,112      12.3               10.9    8.2         8.6     7.6      7.1    4.5          6.6
Viacom Inc ($ mn)                       21,360      12.2               11.0   18.0         19.0    7.6      7.1    5.1          9.5
Source: RHP, Angel Research, Bloomberg consensus estimates




September 17, 2010                                                                                                                     8
Eros International Media | IPO Note



                                                      Annexure

                                                      Eros International Plc

                                                      Established in 1977, Eros has been a market leader since last three decades and
                                                      has created a global platform for Indian cinema. The Group has an enviable
                                                      distribution network that spans across 50 countries and 27 dubbed foreign
                                                      languages, with offices in India, UK, USA, Dubai, Australia, Fiji, Isle of Man and
                                                      Singapore. Eros has built a successful business model by combining the release of
                                                      a portfolio of over 70 new films every year by exploiting its valuable film library of
                                                      over 2,000 film titles, making it undisputedly one of the largest content owners in
                                                      the business.

                                                      Exhibit 9: Eros Plc Financials
                                                      ($ mn)                                                 FY2008     FY2009      FY2010
                                                      Equity Capital (FV £0.1/share)                           20.9        21.2        21.3
                                                      Reserve and Surplus (exceeding valuation reserve)       192.3       234.1      282.5
                                                      Sales/Turnover                                            113       156.7      149.7
                                                      PAT                                                      39.5        40.8        42.4
                                                      EPS (US cents)                                           33.5        35.1        36.5
                                                      Source: RHP, Angel Research

                                                      The company is promoted by Beech Investments (Isle of Man), which holds 68.8%
                                                      of the issued share capital of Eros plc. Arjan Lulla is the founder of the Eros Group.
                                                      Eros plc was incorporated as a limited company in the Isle of Man on March 31,
                                                      2006, under the Isle of Man Companies Act, 1931 and in July 2006 became the
                                                      first Indian media company to obtain listing on the Alternative Investment Market
                                                      (AIM) at the London Stock Exchange. The stock is currently trading at £2.6,
                                                      commanding a market cap of £306mn.

Exhibit 10: Snapshot of Eros Plc’s stock performance on AIM since listing




Source: Bloomberg, Angel Research; Note Currency denoted in British pound (GBp)




September 17, 2010                                                                                                                        9
Eros International Media | IPO Note




                     Profit and Loss (Consolidated)
                     Y/E Mar (Rs cr)                FY2006   FY2007   FY2008   FY2009   FY2010 1QFY2011
                     Net Sales                        102      218      475      627      641       126
                     % chg                               -    113.5    117.8     32.0      2.3          -
                     Within India                      21       88      301      243      264        64
                     Outside India                     83      137      189      385      391        64
                     Other Income                       2        7       18        8       18         3
                     Total Income                     104      225      492      635      659       129
                     Operating Expenses                84      180      366      422      447        84
                     Amortization of Film               5       73      210      205      194        45
                     Purch. of Films/Serial            62       82      114      159      207        29
                     (Inc.)/Dec. in Inventories         3        1      (40)     (22)       1         0
                     Others                            14       24       83       80       45        10
                     Staff Costs                        2        4        8       15       20         6
                     Selling & Dist Expenses            9       18       45       75       63        12
                     Total Expenditure                 95      202      420      513      530       102
                     EBIDTA                             7       16       55      114      111        24
                     (% of Net Sales)                  7.0      7.4     11.6     18.2     17.3     19.1
                     Depreciation & Amortisation        1        1        2        5        4         1
                     Interest                           5        6        5       13       13         3
                     PBT                                3       17       66      104      112        23
                     (% of Net Sales)                  3.1      7.8     13.9     16.6     17.5     18.2
                     Tax                                1        3       23       29       29         8
                     (% of PBT)                       39.3     20.2     35.3     28.0     26.2     36.7
                     Less: Minority Interest (MI)      (0)       0        2        1        1        (1)
                     PAT (reported)                     2       13       41       73       82        16
                     % chg                               -    579.9    210.8     78.3     12.2          -
                     (% of Net Sales)                  1.9      6.1      8.7     11.7     12.8     12.3
                     Source: RHP, Angel Research




September 17, 2010                                                                                 10
Eros International Media | IPO Note



                     Balance Sheet (Consolidated)
                     Y/E Mar (Rs cr)                FY2006   FY2007   FY2008   FY2009   FY2010 1QFY2011
                     SOURCES OF FUNDS
                     Equity Share Capital               5        5        5        5       71        71
                     Stock Options Outstanding           -        -        -        -       1         2
                     Reserves& Surplus                 23       36       76      153      165       182
                     Shareholders Funds                28       41       82      158      237       256
                     Total Loans                       89       69      124      212      218       236
                     Minority Interest                  0        1        2        4        4         3
                     Deferred Tax Liability (net)      (0)      (1)       9       28       50        55
                     Total Liabilities                117      109      216      402      509       549
                     APPLICATION OF FUNDS
                     Gross Block                       57      189      466      772     1,005    1,066
                     Less: Acc. Depreciation           44      117      324      553      733       783
                     Net Block                         13       72      142      219      272       282
                     Capital Work-in-Progress            -        -        -        -       0         1
                     Investments                         -       4        6        8        8         8
                     Current Assets                   134      290      657      893      725       736
                        Inventories                     4       17       70       98       41        41
                        Sundry Debtors                 75       77      105      159      130       158
                        Cash and Bank                  13       33      118       36      107        41
                        Loans and Advances             42      163      365      601      447       497
                     Current Liabilities & Prov        30      257      589      719      496       478
                        Current liabilities            28      253      586      715      486       465
                        Provisions                      2        4        2        4       11        12
                     Net Current Assets               104       33       69      174      229       258
                     Total Assets                     117      109      216      402      509       549
                     Source: RHP, Angel Research




September 17, 2010                                                                                   11
Eros International Media | IPO Note




 Research Team Tel: 022 - 4040 3800                E-mail: research@angeltrade.com                   Website: www.angeltrade.com

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September 17, 2010                                                                                                                        12
Eros International Media | IPO Note


     Address: Acme Plaza, ‘A’ Wing, 3rd Floor, M.V. Road, Opp. Sangam Cinema, Andheri (E), Mumbai - 400 059.
                                                                                           Tel: (022) 3952 4568 / 4040 3800
Research Team
Fundamental:
Sarabjit Kour Nangra                                                        VP-Research, Pharmaceutical                                                                    sarabjit@angeltrade.com
Vaibhav Agrawal                                                             VP-Research, Banking                                                                           vaibhav.agrawal@angeltrade.com
Vaishali Jajoo                                                              Automobile                                                                                     vaishali.jajoo@angeltrade.com
Shailesh Kanani                                                             Infrastructure, Real Estate                                                                    shailesh.kanani@angeltrade.com
Anand Shah                                                                  FMCG, Media                                                                                    anand.shah@angeltrade.com
Deepak Pareek                                                               Oil & Gas                                                                                      deepak.pareek@angeltrade.com
Sushant Dalmia                                                              Pharmaceutical                                                                                 sushant.dalmia@angeltrade.com
Rupesh Sankhe                                                               Cement, Power                                                                                  rupeshd.sankhe@angeltrade.com
Param Desai                                                                 Real Estate, Logistics, Shipping                                                               paramv.desai@angeltrade.com
Sageraj Bariya                                                              Fertiliser, Mid-cap                                                                            sageraj.bariya@angeltrade.com
Viraj Nadkarni                                                              Retail, Hotels, Mid-cap                                                                        virajm.nadkarni@angeltrade.com
Paresh Jain                                                                 Metals & Mining                                                                                pareshn.jain@angeltrade.com
Amit Rane                                                                   Banking                                                                                        amitn.rane@angeltrade.com
John Perinchery                                                             Capital Goods                                                                                  john.perinchery@angeltrade.com
Srishti Anand                                                               IT, Telecom                                                                                    srishti.anand@angeltrade.com
Jai Sharda                                                                  Mid-cap                                                                                        jai.sharda@angeltrade.com
Sharan Lillaney                                                             Mid-cap                                                                                        sharanb.lillaney@angeltrade.com
Amit Vora                                                                   Research Associate (Oil & Gas)                                                                 amit.vora@angeltrade.com
V Srinivasan                                                                Research Associate (Cement, Power)                                                             v.srinivasan@angeltrade.com
Mihir Salot                                                                 Research Associate (Logistics, Shipping)                                                       mihirr.salot@angeltrade.com
Chitrangda Kapur                                                            Research Associate (FMCG, Media)                                                               chitrangdar.kapur@angeltrade.com
Vibha Salvi                                                                 Research Associate (IT, Telecom)                                                               vibhas.salvi@angeltrade.com
Pooja Jain                                                                  Research Associate (Metals & Mining)                                                           pooja.j@angeltrade.com
Yaresh Kothari                                                              Research Associate (Automobile)                                                                yareshb.kothari@angeltrade.com
Shrinivas Bhutda                                                            Research Associate (Banking)                                                                   shrinivas.bhutda@angeltrade.com
Sreekanth P.V.S                                                             Research Associate (FMCG, Media)                                                               sreekanth.s@angeltrade.com
Hemang Thaker                                                               Research Associate (Capital Goods)                                                             hemang.thaker@angeltrade.com
Nitin Arora                                                                 Research Associate (Infra, Real Estate)                                                        nitin.arora@angeltrade.com

Technicals:
Shardul Kulkarni                                                            Sr. Technical Analyst                                                                          shardul.kulkarni@angeltrade.com
Mileen Vasudeo                                                              Technical Analyst                                                                              vasudeo.kamalakant@angeltrade.com
Derivatives:
Siddarth Bhamre                                                             Head - Derivatives                                                                             siddarth.bhamre@angeltrade.com
Jaya Agarwal                                                                Derivative Analyst                                                                             jaya.agarwal@angeltrade.com


Institutional Sales Team:
Mayuresh Joshi                                                              VP - Institutional Sales                                                                       mayuresh.joshi@angeltrade.com
Abhimanyu Sofat                                                             AVP - Institutional Sales                                                                      abhimanyu.sofat@angeltrade.com
Nitesh Jalan                                                                Sr. Manager                                                                                    niteshk.jalan@angeltrade.com
Pranav Modi                                                                 Sr. Manager                                                                                    pranavs.modi@angeltrade.com
Sandeep Jangir                                                              Sr. Manager                                                                                    sandeepp.jangir@angeltrade.com
Ganesh Iyer                                                                 Sr. Manager                                                                                    ganeshb.Iyer@angeltrade.com
Jay Harsora                                                                 Sr. Dealer                                                                                     jayr.harsora@angeltrade.com
Meenakshi Chavan                                                            Dealer                                                                                         meenakshis.chavan@angeltrade.com
Gaurang Tisani                                                              Dealer                                                                                         gaurangp.tisani@angeltrade.com


Production Team:
Bharathi Shetty                                                             Research Editor                                                                                bharathi.shetty@angeltrade.com
Simran Kaur                                                                 Research Editor                                                                                simran.kaur@angeltrade.com
Bharat Patil                                                                Production                                                                                     bharat.patil@angeltrade.com
Dilip Patel                                                                 Production                                                                                     dilipm.patel@angeltrade.com
Angel Broking Ltd: BSE Sebi Regn No : INB 010996539 / CDSL Regn No: IN - DP - CDSL - 234 - 2004 / PMS Regn Code: PM/INP000001546 Angel Securities Ltd:BSE: INB010994639/INF010994639 NSE: INB230994635/INF230994635 Membership numbers: BSE 028/NSE:09946
    Angel Capital & Debt Market Ltd: INB 231279838 / NSE FNO: INF 231279838 / NSE Member code -12798 Angel Commodities Broking (P) Ltd: MCX Member ID: 12685 / FMC Regn No: MCX / TCM / CORP / 0037 NCDEX : Member ID 00220 / FMC Regn No: NCDEX / TCM / CORP / 0302




 September 17, 2010                                                                                                                                                                                                                                         13

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Eros International IPOnote

  • 1. IPO Note | Media Eros International Media SUBSCRIBE Issue Open: September 17, 2010 IPO Note Issue close: September 21, 2010 Rationale for our Subscribe view Iss u e D eta il s Indian film industry poised for growth, EIML well placed to reap benefits: According to FICCI-KPMG, the Indian film industry would post 9% CAGR during Face Value: Rs10 CY2009-14E. Eros International Media (EIML), which has an impressive movie Present Eq. Paid up Capital: Rs71.4r pipeline for FY2011 and FY2012 with prominent superstars, catering to varied genre and broad distribution reach is well placed to register strong revenues and Offer Size: 2.0cr-2.2cr Shares* margins going ahead. Post Eq. Paid up Capital*: Rs91.4cr-Rs93.6cr De-risked business model ensures revenue visibility: EIML sources content Issue size (amount): Rs350cr primarily through acquisitions and co-production agreements, which benefits it to share risks, aids in building scale (as the company can work on more than one Price Band: Rs158-175 production simultaneously) and entails revenue visibility (EIML receives 50% share Promoters holding Pre-Issue: 100% in the IPR of the film in exchange of film co-production, and in case of acquisition only pays 35-50% of the film cost to the producer). Moreover, the company has a Promoters holding Post-Issue: 76% - 78% diversified portfolio of over 1,000 films and has entered into a settlement No te:*at Upper and Lo wer price band respectively agreement with the multiplexes for revenue-sharing on standardised basis. Non-theatrical revenues through exploitation of library provides competitive edge: B o o k B u i l d in g EIML monetises its contents from the library through television, DTH, video on demand, IPTV, DVD and VCD. This augurs well for the company as it allows it to QIBs At least 50% have a diversified revenue stream. The company’s strategy of releasing over 50 Non-Institutional At least 15% new films including Hindi, Tamil and other regional language films with a mix of Retail At least 35% high, medium and low budget films would provide the opportunity to exploit the portfolio through new film releases and acquisition of content. Synergies with parent, Eros Plc: EIML has significant synergies with parent, Eros Po s t Iss u e Sh a reh o ld in g Pa ttern Plc in terms of both revenues and distribution. Under the relationship agreement Promoters Group 78.1% with the Eros Group, EIML recovers ~40% of the cost of the film thereby freeing MF/Banks/Indian capital for further acquisitions and venturing into co-production activities. EIML FIs/FIIs/Public & Others 21.9% also benefits from Eros Group’s global distribution network as it is able to simultaneously release its movies worldwide, resulting in strong earnings returns in the first week of the release. Outlook and Valuation: EIML has a proven track record of robust growth both on the top-line and bottom–line fronts. Going forward, we estimate the company to record revenue and earning CAGR of ~21% and ~29% respectively, over FY2010-12E. At the upper price band of Rs175, EIML is available at 19.4x FY2010 fully diluted EPS of Rs9, which we believe is reasonable given: 1) valuable and diversified content library of over 1,000 titles, 2) de-risked business model - co-productions and acquisition, 3) promising movie pipeline (including 8 big-budget Hindi language films), 4) proven execution skills (has successfully Anand Shah released Om Shanti Om, Love Aaj Kal, Karthik Calling Karthik, etc), and 022 – 4040 3800 Ext: 334 5) derives synergistic advantages from parent Eros plc. anand.shah@angeltrade.com We have valued EIML at 9x EV/EBITDA and 25% discount to UTV Software, as it is a pure play on movie production/distribution, while UTV Software is a diversified Chitrangda Kapur entertainment conglomerate. We have arrived at a fair value of Rs203, translating 022 – 4040 3800 Ext: 323 into ~16% upside from the upper price band. We recommend a Subscribe view to the IPO. chitrangdar.kapur@angeltrade.com Key risks to our recommendation: 1) Relative success of films at the box-office, 2) Sreekanth P.V.S Any delay in the release of a film, 3) Failure in effectively exploiting film content in 022 – 4040 3800 Ext: 331 the international market, 4) High dependence on maintenance of IPR/piracy, and 5) Inexperience in movie production. sreekanth.s@angeltrade.com Please refer to important disclosures at the end of this report 1
  • 2. Eros International Media | IPO Note Company Background EIML is a subsidiary of Eros International Plc (AIM listed entity with ~£306mn market capitalisation), which is a reputed brand name overseas on account of the strong industry relationships developed over three decades. The company has an extensive film library of over 1,000 titles and is in the business of sourcing Indian/other film content and exploiting it worldwide through its offices in India, UK, USA, UAE, Singapore, Australia, the Isle of Man and Fiji across formats such as theatres, home entertainment, television and digital new media. One of the market leaders in the Indian film industry, EIML releases 12-15 Hindi movies per year and exclusively sources all Indian film content for the Eros Group and exploits such content across formats within India, Nepal and Bhutan. Exhibit 1: EIML - Business model EIML Sourcing Content End-End Distribution New Initiatives International India Through licensing Existing Content New Content and syndication TV Media Library Acquisitions Home Entertainment Music Digital Distribution Co-Production Eros Plc. EyeQube Studio Production EMI tie up with Eros Music Source: RHP, Angel Research Sourcing content: The company sources content primarily through acquisitions from third parties and co-productions, and occasionally through own productions. Only one own production to-date has been released, namely Aa Dekhen Zara, as the company relies more on acquisitions and co-productions to source content. EIML also has a co-production tie-up with Big Screen Entertainment in which it has 64% stake. Along with Hindi films, it also acquires regional language films mainly Tamil, Marathi and Punjabi. EIML through its 100% subsidiary, Copsale, has acquired 51% stake in Ayngaran International, which produces and distributes Tamil films. September 17, 2010 2
  • 3. Eros International Media | IPO Note End-to-end distribution: The company exploits and distributes end-to-end Indian film content within India, Nepal and Bhutan through multiple formats such as theatres, home entertainment, principally by way of DVDs, VCDs and audio CDs, and television syndication, which primarily involves licensing the broadcasting rights to major satellite television broadcasting channels, cable television channels and terrestrial television channels. It also exploits and distributes content via digital new media such as mobile ring tones, wallpapers and download, internet protocol television (IPTV), direct-to-home (DTH) and other internet channels. Moreover, it licenses films to airlines for in-flight viewing. The international rights for distribution of Indian film content for the entire world excluding India, Nepal and Bhutan are licensed to the Eros International Group in accordance with the terms of the Relationship Agreement effective from October 1, 2009 between the company and its promoters, Eros Worldwide and Eros plc. However, the Tamil language films are distributed globally by Ayngaran and therefore arrangements for their distribution are not governed by the relationship agreement. New Initiatives: The company’s visual effects facility, EyeQube worked on three films in 2009 (including Aladin, Drona and Madras Patnam) and also provided production planning services. The company has a 50:50 joint venture (JV) with Universal Music India, which seeks to identify, nurture and manage new acting and/or singing talent and provide them with film and music platforms to showcase their talent. The JV has still to commence operations. Eros Music UK, which has a strategic tie-up with EMI, has assigned rights for administering and collecting the music publishing royalties for EMI‘s India catalogues to Eros Music Publishing Private Limited. September 17, 2010 3
  • 4. Eros International Media | IPO Note Issue Details EIML is making a Rs350cr IPO with a price band of Rs158-175/share, resulting in a public issue of 2.0cr and 2.2cr equity shares with a face value Rs10, resulting in promoter shareholding dilution of 22% and 24% at the upper and lower price band, respectively. The company plans to use the IPO proceeds for acquiring and co-producing Indian films, primarily Hindi language films as well as certain Tamil and other regional language films. The company has already deployed ~Rs54cr towards Hindi and Marathi film projects as on July 31, 2010. However, no funds have been deployed for Tamil films. Exhibit 2: Objects of the Issue Particulars Amount (Rs cr) Acquiring & co-production of movies 280.0 General Corporate Purpose 70.0 Total 350.0 Source: RHP, Angel Research Exhibit 3: Shareholding pattern (Pre and Post Issue) Pre-Issue Post-Issue Particulars No. of Shares % No. of Shares % Promoter Eros Digital Pvt. Ltd. 21,700,000 30.39 21,700,000 23.74 Eros Worldwide 49,700,000 69.60 49,700,000 54.37 Individuals 7,000 0.01 7,000 0.01 Arjan Lulla 1,400 1,400 Sunil Lulla 1,400 1,400 Krishika Lulla 1,400 1,400 Meena Lulla 1,400 1,400 Nitu Lulla 1,400 1,400 Public (at upper price band) - - 20,000,000 21.88 Total 71,407,000 100.00 91,407,000 100.00 Source: RHP, Angel Research September 17, 2010 4
  • 5. Eros International Media | IPO Note Rationale for our Recommendation Indian film industry poised for growth, EIML well placed to reap benefits According to FICCI-KPMG report, the film industry which saw a decline of 14% yoy in CY2009 largely on account of lower domestic theatrical collections is expected to rebound and register 9% CAGR over CY2009-14E. Eros, which has already released movies like Om Shanti Om, Devdaas, Paatshala, Karthik Calling Karthik, Love Aaj Kal and boasts of an impressive movie pipeline for FY2011 and FY2012 including eight big-budget Hindi movies, 50 Tamil movies and two Marathi movies, is in our opinion well placed to register strong revenues going forward. Exhibit 4: Promising Bollywood movie pipeline for FY2011 and FY2012 Film Name Cast Production/Acquisition Genre Release# Anjaana Anjani Ranbir Kapoor, Priyanka Chopra Co-production with Sajid Nadiadwala Romance FY2011 Golmaal 3 Ajay Devgan Acquisition from Shree Ashtavinayak Comedy FY2011 Toonpur Ka Superhero Ajay Devgan Co-production Family/Animation FY2011 RA One Shahrukh Khan Acquisition from Red Chillies Entertainment Family Entertainment FY2012 Agent Vinod Saif Ali Khan Co-production with Illuminati Films Action FY2012 Rockstar Ranbir Kapoor Acquisition Romance FY2012 Desi Boyz Akshay Kumar, John Abraham Co-production Youth FY2012 Mausam Shahid Kapoor, Sonam Kapur Co-production Romance FY2012 Source: RHP, Angel Research; Note: # Tentative release date As is evident from the above list, Eros either through co-production or acquisition has a strong movie pipeline with prominent superstars in varied genres thereby reaching a wider audience base. Thus, aided by a broad distribution channel probability of films succeeding is much higher, which could result in strong revenues and margins for the company going ahead. Co-production/acquisition entails revenue consistency EIML works on the co-production and acquisition models. In the co-production model, it secures the world-wide distribution rights for a specified period, pre-determined production fees for co-production services and minimum 50% share in the IPR of the film in exchange of film co-production. The company is also entitled to an additional distribution commission of 10-20% of the investment. The co-production model thus allows EIML to build scale (as it can work on more than one production simultaneously), share risks and entails revenue visibility. In the acquisition model, 35-50% of a film‘s cost is only payable when the film is delivered by the producer near its release date, by which time EIML would usually have already started the pre-sales process for that film. Thus, EIML benefits from reigned in costs in its books. Portfolio approach to business… The company maintains a portfolio of movies, which further de-risks its business model by ensuring less dependence on a particular language/genre of movies. The company also focuses on product and regional diversification by ensuring sizable regional movies in its portfolio. September 17, 2010 5
  • 6. Eros International Media | IPO Note Exhibit 5: By 1QFY2011 10 regional movies already released Number of films released FY2008 FY2009 FY2010 1QFY2011 Hindi 23 20 13 4 Regional 1 1 5 1 Tamil 41 73 97 9 Total 65 94 115 14 Acquisition 62 85 100 13 Co-Production 3 6 12 1 Production - 3 3 - Source: RHP, Angel Research …and settlement agreement with multiplexes to de-risk business EIML has also entered into a settlement agreement (effective June 2009) governing revenue sharing with the national multiplex operators on a standardised basis, as compared to the film-by-film negotiated arrangements that prevailed earlier. Exhibit 6: Aggregate net revenues received from multiplex operators Period % of net box office receipt 1st week 50.0 2nd week 42.5 3rd week 37.5 4th week onwards 30.0 Source: RHP, Angel Research Non-theatrical revenues through exploitation of library provides competitive edge EIML has a diversified library of over 1,000 films, which gives it competitive edge over competition as it tends to increase its non-theatrical revenues by monetising this content through diverse platforms like television, DTH, video on demand, IPTV, DVD and VCD. This augurs well as it allows the company to have a diversified revenue stream. The company’s strategy of releasing over 50 new films including Hindi, Tamil and other regional language films with a mix of high, medium and low-budget films provides an opportunity to exploit the portfolio through new film releases and acquisition of content. Synergies with parent Eros plc The company is a part of Eros plc, and derives significant synergies with its parent in terms of both revenue and distribution. EIML entered into a relationship agreement with Eros Worldwide effective October 1, 2009, wherein Eros Worldwide has agreed to acquire exclusive distribution rights for the Indian films (excluding Tamil films) for which EIML holds distribution rights outside India, Nepal and Bhutan. Under this agreement EIML recovers ~40% of the cost of the film thereby freeing capital for further acquisitions and venturing into co-production activities. Further, in terms of distribution, Eros Group’s global distribution network is a key advantage as EIML is able to offer global end-to-end distribution solution to content partners or co-producers. This allows for a simultaneous worldwide co-ordinated release of movies (either acquired or co-produced), resulting in strong earnings returns in the first week of the release. Moreover, EIML owns distribution offices in the key markets of Mumbai, Delhi and Punjab and through its 51% subsidiary, Ayngaran International, which has a strong foothold in distribution of Tamil movies. September 17, 2010 6
  • 7. Eros International Media | IPO Note Outlook and Valuation EIML has a proven track record of strong growth both on the top-line and bottom–line fronts. During FY2006-10, the company posted revenue and earnings CAGR of 58.3% and 155%, respectively. The company’s strategy of building and augmenting its media library and extend its footprint into the regional language film markets (Marathi, Punjabi, Telugu and Kannada) underpins our confidence on its growth prospects. The company also intends to further explore and monetise digital distribution opportunities riding on the experience of the Eros International Group in international markets including opportunities in mobile, DTH, digital cable and IPTV and consolidate its music catalogues to exploit growth from radio, mobile, public performances and internet. Hence, going forward, we estimate the company to record revenue and earnings CAGR of ~21% and ~29% respectively, over FY2010-12. At the upper price band of Rs175, EIML is available at 19.4x FY2010 fully diluted EPS of Rs9, which we believe is reasonable given: 1) Valuable and diversified content library of over 1,000 titles, 2) De-risked business model - works on co-production and acquisition models, 3) Promising movie pipeline (including eight big-budget Hindi language titles), 4) Proven execution skills (has successfully released Om Shanti Om, Love Aaj Kal, Karthik Calling Karthik, etc), and 5) Derives synergistic advantages from parent, Eros plc. Exhibit 7: Key Financials (Consolidated) Y/E March (Rs cr) FY2008 FY2009 FY2010 FY2011E FY2012E Net Sales 475 627 641 755 938 % chg 117.8 32.0 2.3 17.8 24.2 Net Profit 41.1 73.3 82.3 103.1 136.0 % chg 210.8 78.3 12.2 25.3 31.9 OPM (%) 11.6 18.2 17.3 19.7 20.6 FDEPS (Rs) 4.5 8.0 9.0 11.3 14.9 P/E (x) 38.9 21.8 19.4 15.5 11.8 P/BV (x) 19.6 10.1 6.7 2.3 1.9 RoE (%) 50.4 46.4 34.7 14.9 16.4 RoCE (%) 24.6 27.1 20.9 15.3 17.9 EV/Sales (x) 3.4 2.8 2.7 2.0 1.6 EV/EBITDA (x) 29.1 15.6 15.4 10.2 7.7 Source: RHP, Angel Research; Note: Valuation parameters stated at upper price band of Rs175 We have valued EIML at 9x EV/EBITDA and 25% discount to UTV software, as it is a pure play on movie production/distribution, while UTV Software is a diversified entertainment conglomerate. We have arrived at a fair value of Rs203, translating into ~16% upside to the upper price band. We recommend a Subscribe view on the Issue. Key risks to our recommendation: 1) Relative success of a film at the box-office, 2) Any delay in the release of a film, 3) Failure in effectively exploiting film content in the international market, 4) High dependence on maintenance of IPR/piracy, and 5) Inexperience in movie production. September 17, 2010 7
  • 8. Eros International Media | IPO Note Exhibit 8: Peer Valuation MCap P/E (x) RoE (%) EV/EBITDA (x) CAGR % (FY10-12E) Company (Rs cr) FY11E FY12E FY11E FY12E FY11E FY12E Sales EBITDA Domestic Eros Int Media 1,600 15.5 11.8 14.9 16.4 10.2 7.7 21.0 31.8 UTV Software 2,247 19.1 13.0 9.3 11.8 16.3 11.7 45.8 131.8 International Cineworld Group (£ mn) 287 11.9 10.8 27.6 NA 6.9 6.5 3.6 10.2 Walt Disney Co ($ mn) 65,354 16.4 14.3 11.6 11.2 8.7 7.8 5.9 12.4 Time Warner Inc ($ mn) 18,112 12.3 10.9 8.2 8.6 7.6 7.1 4.5 6.6 Viacom Inc ($ mn) 21,360 12.2 11.0 18.0 19.0 7.6 7.1 5.1 9.5 Source: RHP, Angel Research, Bloomberg consensus estimates September 17, 2010 8
  • 9. Eros International Media | IPO Note Annexure Eros International Plc Established in 1977, Eros has been a market leader since last three decades and has created a global platform for Indian cinema. The Group has an enviable distribution network that spans across 50 countries and 27 dubbed foreign languages, with offices in India, UK, USA, Dubai, Australia, Fiji, Isle of Man and Singapore. Eros has built a successful business model by combining the release of a portfolio of over 70 new films every year by exploiting its valuable film library of over 2,000 film titles, making it undisputedly one of the largest content owners in the business. Exhibit 9: Eros Plc Financials ($ mn) FY2008 FY2009 FY2010 Equity Capital (FV £0.1/share) 20.9 21.2 21.3 Reserve and Surplus (exceeding valuation reserve) 192.3 234.1 282.5 Sales/Turnover 113 156.7 149.7 PAT 39.5 40.8 42.4 EPS (US cents) 33.5 35.1 36.5 Source: RHP, Angel Research The company is promoted by Beech Investments (Isle of Man), which holds 68.8% of the issued share capital of Eros plc. Arjan Lulla is the founder of the Eros Group. Eros plc was incorporated as a limited company in the Isle of Man on March 31, 2006, under the Isle of Man Companies Act, 1931 and in July 2006 became the first Indian media company to obtain listing on the Alternative Investment Market (AIM) at the London Stock Exchange. The stock is currently trading at £2.6, commanding a market cap of £306mn. Exhibit 10: Snapshot of Eros Plc’s stock performance on AIM since listing Source: Bloomberg, Angel Research; Note Currency denoted in British pound (GBp) September 17, 2010 9
  • 10. Eros International Media | IPO Note Profit and Loss (Consolidated) Y/E Mar (Rs cr) FY2006 FY2007 FY2008 FY2009 FY2010 1QFY2011 Net Sales 102 218 475 627 641 126 % chg - 113.5 117.8 32.0 2.3 - Within India 21 88 301 243 264 64 Outside India 83 137 189 385 391 64 Other Income 2 7 18 8 18 3 Total Income 104 225 492 635 659 129 Operating Expenses 84 180 366 422 447 84 Amortization of Film 5 73 210 205 194 45 Purch. of Films/Serial 62 82 114 159 207 29 (Inc.)/Dec. in Inventories 3 1 (40) (22) 1 0 Others 14 24 83 80 45 10 Staff Costs 2 4 8 15 20 6 Selling & Dist Expenses 9 18 45 75 63 12 Total Expenditure 95 202 420 513 530 102 EBIDTA 7 16 55 114 111 24 (% of Net Sales) 7.0 7.4 11.6 18.2 17.3 19.1 Depreciation & Amortisation 1 1 2 5 4 1 Interest 5 6 5 13 13 3 PBT 3 17 66 104 112 23 (% of Net Sales) 3.1 7.8 13.9 16.6 17.5 18.2 Tax 1 3 23 29 29 8 (% of PBT) 39.3 20.2 35.3 28.0 26.2 36.7 Less: Minority Interest (MI) (0) 0 2 1 1 (1) PAT (reported) 2 13 41 73 82 16 % chg - 579.9 210.8 78.3 12.2 - (% of Net Sales) 1.9 6.1 8.7 11.7 12.8 12.3 Source: RHP, Angel Research September 17, 2010 10
  • 11. Eros International Media | IPO Note Balance Sheet (Consolidated) Y/E Mar (Rs cr) FY2006 FY2007 FY2008 FY2009 FY2010 1QFY2011 SOURCES OF FUNDS Equity Share Capital 5 5 5 5 71 71 Stock Options Outstanding - - - - 1 2 Reserves& Surplus 23 36 76 153 165 182 Shareholders Funds 28 41 82 158 237 256 Total Loans 89 69 124 212 218 236 Minority Interest 0 1 2 4 4 3 Deferred Tax Liability (net) (0) (1) 9 28 50 55 Total Liabilities 117 109 216 402 509 549 APPLICATION OF FUNDS Gross Block 57 189 466 772 1,005 1,066 Less: Acc. Depreciation 44 117 324 553 733 783 Net Block 13 72 142 219 272 282 Capital Work-in-Progress - - - - 0 1 Investments - 4 6 8 8 8 Current Assets 134 290 657 893 725 736 Inventories 4 17 70 98 41 41 Sundry Debtors 75 77 105 159 130 158 Cash and Bank 13 33 118 36 107 41 Loans and Advances 42 163 365 601 447 497 Current Liabilities & Prov 30 257 589 719 496 478 Current liabilities 28 253 586 715 486 465 Provisions 2 4 2 4 11 12 Net Current Assets 104 33 69 174 229 258 Total Assets 117 109 216 402 509 549 Source: RHP, Angel Research September 17, 2010 11
  • 12. Eros International Media | IPO Note Research Team Tel: 022 - 4040 3800 E-mail: research@angeltrade.com Website: www.angeltrade.com DISCLAIMER This document is solely for the personal information of the recipient, and must not be singularly used as the basis of any investment decision. Nothing in this document should be construed as investment or financial advice. Each recipient of this document should make such investigations as they deem necessary to arrive at an independent evaluation of an investment in the securities of the companies referred to in this document (including the merits and risks involved), and should consult their own advisors to determine the merits and risks of such an investment. Angel Broking Limited, its affiliates, directors, its proprietary trading and investment businesses may, from time to time, make investment decisions that are inconsistent with or contradictory to the recommendations expressed herein. The views contained in this document are those of the analyst, and the company may or may not subscribe to all the views expressed within. Reports based on technical and derivative analysis center on studying charts of a stock's price movement, outstanding positions and trading volume, as opposed to focusing on a company's fundamentals and, as such, may not match with a report on a company's fundamentals. The information in this document has been printed on the basis of publicly available information, internal data and other reliable sources believed to be true, but we do not represent that it is accurate or complete and it should not be relied on as such, as this document is for general guidance only. Angel Broking Limited or any of its affiliates/ group companies shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained in this report. Angel Broking Limited has not independently verified all the information contained within this document. Accordingly, we cannot testify, nor make any representation or warranty, express or implied, to the accuracy, contents or data contained within this document. While Angel Broking Limited endeavours to update on a reasonable basis the information discussed in this material, there may be regulatory, compliance, or other reasons that prevent us from doing so. This document is being supplied to you solely for your information, and its contents, information or data may not be reproduced, redistributed or passed on, directly or indirectly. Angel Broking Limited and its affiliates may seek to provide or have engaged in providing corporate finance, investment banking or other advisory services in a merger or specific transaction to the companies referred to in this report, as on the date of this report or in the past. Neither Angel Broking Limited, nor its directors, employees or affiliates shall be liable for any loss or damage that may arise from or in connection with the use of this information. Note: Please refer to the important `Stock Holding Disclosure' report on the Angel website (Research Section). Also, please refer to the latest update on respective stocks for the disclosure status in respect of those stocks. Angel Broking Limited and its affiliates may have investment positions in the stocks recommended in this report. September 17, 2010 12
  • 13. Eros International Media | IPO Note Address: Acme Plaza, ‘A’ Wing, 3rd Floor, M.V. Road, Opp. Sangam Cinema, Andheri (E), Mumbai - 400 059. Tel: (022) 3952 4568 / 4040 3800 Research Team Fundamental: Sarabjit Kour Nangra VP-Research, Pharmaceutical sarabjit@angeltrade.com Vaibhav Agrawal VP-Research, Banking vaibhav.agrawal@angeltrade.com Vaishali Jajoo Automobile vaishali.jajoo@angeltrade.com Shailesh Kanani Infrastructure, Real Estate shailesh.kanani@angeltrade.com Anand Shah FMCG, Media anand.shah@angeltrade.com Deepak Pareek Oil & Gas deepak.pareek@angeltrade.com Sushant Dalmia Pharmaceutical sushant.dalmia@angeltrade.com Rupesh Sankhe Cement, Power rupeshd.sankhe@angeltrade.com Param Desai Real Estate, Logistics, Shipping paramv.desai@angeltrade.com Sageraj Bariya Fertiliser, Mid-cap sageraj.bariya@angeltrade.com Viraj Nadkarni Retail, Hotels, Mid-cap virajm.nadkarni@angeltrade.com Paresh Jain Metals & Mining pareshn.jain@angeltrade.com Amit Rane Banking amitn.rane@angeltrade.com John Perinchery Capital Goods john.perinchery@angeltrade.com Srishti Anand IT, Telecom srishti.anand@angeltrade.com Jai Sharda Mid-cap jai.sharda@angeltrade.com Sharan Lillaney Mid-cap sharanb.lillaney@angeltrade.com Amit Vora Research Associate (Oil & Gas) amit.vora@angeltrade.com V Srinivasan Research Associate (Cement, Power) v.srinivasan@angeltrade.com Mihir Salot Research Associate (Logistics, Shipping) mihirr.salot@angeltrade.com Chitrangda Kapur Research Associate (FMCG, Media) chitrangdar.kapur@angeltrade.com Vibha Salvi Research Associate (IT, Telecom) vibhas.salvi@angeltrade.com Pooja Jain Research Associate (Metals & Mining) pooja.j@angeltrade.com Yaresh Kothari Research Associate (Automobile) yareshb.kothari@angeltrade.com Shrinivas Bhutda Research Associate (Banking) shrinivas.bhutda@angeltrade.com Sreekanth P.V.S Research Associate (FMCG, Media) sreekanth.s@angeltrade.com Hemang Thaker Research Associate (Capital Goods) hemang.thaker@angeltrade.com Nitin Arora Research Associate (Infra, Real Estate) nitin.arora@angeltrade.com Technicals: Shardul Kulkarni Sr. Technical Analyst shardul.kulkarni@angeltrade.com Mileen Vasudeo Technical Analyst vasudeo.kamalakant@angeltrade.com Derivatives: Siddarth Bhamre Head - Derivatives siddarth.bhamre@angeltrade.com Jaya Agarwal Derivative Analyst jaya.agarwal@angeltrade.com Institutional Sales Team: Mayuresh Joshi VP - Institutional Sales mayuresh.joshi@angeltrade.com Abhimanyu Sofat AVP - Institutional Sales abhimanyu.sofat@angeltrade.com Nitesh Jalan Sr. Manager niteshk.jalan@angeltrade.com Pranav Modi Sr. Manager pranavs.modi@angeltrade.com Sandeep Jangir Sr. Manager sandeepp.jangir@angeltrade.com Ganesh Iyer Sr. Manager ganeshb.Iyer@angeltrade.com Jay Harsora Sr. Dealer jayr.harsora@angeltrade.com Meenakshi Chavan Dealer meenakshis.chavan@angeltrade.com Gaurang Tisani Dealer gaurangp.tisani@angeltrade.com Production Team: Bharathi Shetty Research Editor bharathi.shetty@angeltrade.com Simran Kaur Research Editor simran.kaur@angeltrade.com Bharat Patil Production bharat.patil@angeltrade.com Dilip Patel Production dilipm.patel@angeltrade.com Angel Broking Ltd: BSE Sebi Regn No : INB 010996539 / CDSL Regn No: IN - DP - CDSL - 234 - 2004 / PMS Regn Code: PM/INP000001546 Angel Securities Ltd:BSE: INB010994639/INF010994639 NSE: INB230994635/INF230994635 Membership numbers: BSE 028/NSE:09946 Angel Capital & Debt Market Ltd: INB 231279838 / NSE FNO: INF 231279838 / NSE Member code -12798 Angel Commodities Broking (P) Ltd: MCX Member ID: 12685 / FMC Regn No: MCX / TCM / CORP / 0037 NCDEX : Member ID 00220 / FMC Regn No: NCDEX / TCM / CORP / 0302 September 17, 2010 13