Indiegogo's mission is to empower people to fund their passions through crowdfunding. They are different from other platforms in that they allow anyone to fund anything, anytime from anywhere. They use data-driven mechanics and prioritize user happiness. Indiegogo has users in every country and supports multiple languages and currencies with no barriers to entry. They have partnered in Europe to provide funding education and support various languages and currencies while focusing on learning through testing and improving the user experience.

2. Indiegogo
Our mission is to empower people to fund their
passions – anytime, anywhere and for anything.

3. Why we’re different
Anyone, anywhere,
1. Open anything, anytime
Data-driven,
2. Data-driven gogofactor mechanics
Happy customers are
3. Happiness a priority, 24/7/365
Users in every country
in the world, multiple
4. Global languages &
currencies, no barriers
to entry

4. Global Landscape
Non-profit
Maker Dancer
Inventor Religious org
Designer
Game Developer
Entrepreneur Food lover
Musician
Artist
Small Business
Community Activist
Writer
Photographer

5. Indiegogo in Europe – Grunder Garage
PARTNERSHIP: INDIEGOGO BETA:
• Stiftung: Audience, Cultural Knowledge • Contest
• Google: Contest, Branding • Language
• Indiegogo: Funding Experts • Currency
• Integrated Timeline • Happiness Agent
• Pre-launch (30 days)
• Launch/Fund (30 days)
• Final Event

6. Grunder Garage Results

7. Indiegogo in Europe – Learning
1. Language
2. Crowdfunding Education
3. Money (Banking, Currencies)
4. Happiness

8. Indiegogo in Europe – Where We Are Now
Q4 2012
• Dollars, Pounds, Euros
• English, French, German
• Improved UX
2013 +
• TEST and LEARN
• Headquarters Build
• Local Build

9. Thank You!
erica@indiegogo.com
@gogoerica