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Growing
Bitcoin Cities
Dejan Roljič
FOUNDER & CEO
European Entrepreneurship & Innovation @ Stanford Engineering
25th of February 2019
Across the Globe from Slovenia
FOUNDER & CEO of Eligma 
Dejan Roljič
MARRIED, POSITIVE THINKING, PASSIONATE
Founder of ABC Accelerator & ABC First Growth Fund
Central and
Southeast
Europe
It's a region that money can't reach,
a pool of Highly Educated Talent with
limited opportunity to prove itself.
ABC accelerated more than 150 startups
and invested in more than 80 of them.
Slovenia
Eastern
Europe
SEE
California
Slovenia
pop. 2.1 MIL pop. 39.5 MIL
Slovenia
Startup ecosystem 
!
A Living Lab for validating your ideas,
business models. 
If you can make it here, you can make
it anywhere. 
Ljubljana
Startup Lab
Population of 280,000 people
Successful Slovenian startups 
So what is Bitcoin,
Blockchain and
Decentralization?
Example
Inflation
in Venezuela
We utilise AI and blockchain technologies
to transform the way people discover,
purchase, track and resell products.
Our mission is to give people tools to help
measure, optimize and monetize everything
they wish to buy or already possess.
Raised 10 MIL USD
45 employees
From Slovenia, Ljubljana
Eligma Labs founded in 2018
Eligma founded in 2017
2019 expanding to Croatia
Bitcoin
City™
!
22 MIL customers annually
450 merchants in BTC City
280+ Slovenian Elipay locations
and expanding to Croatia
Our testing ground and proof of concept
Slovenian Capital city Ljubljana
How WE
did it …
2% cashback
Rewards for Elipay users
P2P transactions
Anywhere in the world in just 2 seconds
Elipay App
Easy way to pay with crypto,
check balance and Elipay locations
POS for merchants
Crypto without any risk of volatility
New Bitcoin Cities?
Cities started approaching us
Bitcoin City™
More and more stores started using Elipay
Bitcoin City™
Elipay functionalities
Challenges
so far
• Custodial or non-custodial wallet. 
• Decentralized or centralized.
• ICO, STO, token or no token.  
• Regulated or not regulated. 
• Local or Global.
 
In the end, it's all about customer adoption,
government and regulations.
Bitcoin.com
Bitcoin is one of the most important inventions in
all of human history. For the first time ever, anyone
can send or receive any amount of money with
anyone else, anywhere on the planet, conveniently
and without restriction. It's the dawn of
a better, more free world.
— Roger Ver, CEO bitcoin.com
Early Silicon Valley thought leader
Non-custodial wallet with more
than 3.5 MIL wallets created.
TruHoMa
Truhoma is a global movement, which
stands for TRUe and HOnest MAnkind,
brings back the core values, unites people
through love and compassion, 

and provides Fully Transparent Charity 

(100 % donations, 100 % transparent, 

100 % trackable), run on blockchain
technology.
Ana Lukner Roljič
The Team
Dejan Roljič
FOUNDER & CEO CO-FOUNDER CO-FOUNDER
Jože Mermal Matej Gregorčič
Eligma Advisors
Herman Gyr, Nick Zaharias, Andy Baynes, Hermann Eul, Gary Dillabough, Jeff Arrillaga, Josh Burroughs, Maja Mikek, Miha Mikek,
Jure Leskovec, Sunny Saini, Peter M. Moricz, Mark Pleško, Richard Pivnicka, Tony Perkins, Anton Marinovich, Michael Goodbody,
Bing Gordon, Manly Danh, Andrej Kiska Jr., Ana Lukner Roljič
Eligma’s partners
Conclusions
It's very hard to be a
crypto/blockchain company
these days.
2018 and 2019 are years of
cryptocurrency regulation.
In 2019 Eligma will launch its
platform, called Elly.com, with
an AI-driven expense/asset
tracker combined with Elipay.
In the upcoming years, we can
expect a rise of East European
and Southeast European
startups.
THANK YOU!
Dejan Roljič
FOUNDER & CEO
dejan@eligma.com @dejanroljic

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Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engineering - 25 Feb 2019

  • 1. Growing Bitcoin Cities Dejan Roljič FOUNDER & CEO European Entrepreneurship & Innovation @ Stanford Engineering 25th of February 2019 Across the Globe from Slovenia
  • 2. FOUNDER & CEO of Eligma  Dejan Roljič MARRIED, POSITIVE THINKING, PASSIONATE Founder of ABC Accelerator & ABC First Growth Fund
  • 3. Central and Southeast Europe It's a region that money can't reach, a pool of Highly Educated Talent with limited opportunity to prove itself. ABC accelerated more than 150 startups and invested in more than 80 of them. Slovenia Eastern Europe SEE
  • 4. California Slovenia pop. 2.1 MIL pop. 39.5 MIL Slovenia Startup ecosystem  ! A Living Lab for validating your ideas, business models.  If you can make it here, you can make it anywhere. 
  • 5. Ljubljana Startup Lab Population of 280,000 people Successful Slovenian startups 
  • 6. So what is Bitcoin, Blockchain and Decentralization?
  • 8. We utilise AI and blockchain technologies to transform the way people discover, purchase, track and resell products. Our mission is to give people tools to help measure, optimize and monetize everything they wish to buy or already possess. Raised 10 MIL USD 45 employees From Slovenia, Ljubljana Eligma Labs founded in 2018 Eligma founded in 2017 2019 expanding to Croatia
  • 9. Bitcoin City™ ! 22 MIL customers annually 450 merchants in BTC City 280+ Slovenian Elipay locations and expanding to Croatia Our testing ground and proof of concept Slovenian Capital city Ljubljana
  • 10. How WE did it … 2% cashback Rewards for Elipay users P2P transactions Anywhere in the world in just 2 seconds Elipay App Easy way to pay with crypto, check balance and Elipay locations POS for merchants Crypto without any risk of volatility New Bitcoin Cities? Cities started approaching us Bitcoin City™ More and more stores started using Elipay Bitcoin City™
  • 12. Challenges so far • Custodial or non-custodial wallet.  • Decentralized or centralized. • ICO, STO, token or no token.   • Regulated or not regulated.  • Local or Global.   In the end, it's all about customer adoption, government and regulations.
  • 13. Bitcoin.com Bitcoin is one of the most important inventions in all of human history. For the first time ever, anyone can send or receive any amount of money with anyone else, anywhere on the planet, conveniently and without restriction. It's the dawn of a better, more free world. — Roger Ver, CEO bitcoin.com Early Silicon Valley thought leader Non-custodial wallet with more than 3.5 MIL wallets created.
  • 14. TruHoMa Truhoma is a global movement, which stands for TRUe and HOnest MAnkind, brings back the core values, unites people through love and compassion, 
 and provides Fully Transparent Charity 
 (100 % donations, 100 % transparent, 
 100 % trackable), run on blockchain technology. Ana Lukner Roljič
  • 16. Dejan Roljič FOUNDER & CEO CO-FOUNDER CO-FOUNDER Jože Mermal Matej Gregorčič Eligma Advisors Herman Gyr, Nick Zaharias, Andy Baynes, Hermann Eul, Gary Dillabough, Jeff Arrillaga, Josh Burroughs, Maja Mikek, Miha Mikek, Jure Leskovec, Sunny Saini, Peter M. Moricz, Mark Pleško, Richard Pivnicka, Tony Perkins, Anton Marinovich, Michael Goodbody, Bing Gordon, Manly Danh, Andrej Kiska Jr., Ana Lukner Roljič
  • 18. Conclusions It's very hard to be a crypto/blockchain company these days. 2018 and 2019 are years of cryptocurrency regulation. In 2019 Eligma will launch its platform, called Elly.com, with an AI-driven expense/asset tracker combined with Elipay. In the upcoming years, we can expect a rise of East European and Southeast European startups.
  • 19. THANK YOU! Dejan Roljič FOUNDER & CEO dejan@eligma.com @dejanroljic