Target Corporation is a major retailer with 350,000 employees and $65 billion in annual sales across 1,767 stores. It has a diverse customer base with a median household income of $64,000 and 57% of customers being college graduates. Target focuses on providing great value, being a good community partner, and offering a diverse range of products while continuously innovating and ensuring an exceptional shopping experience for its customers.
Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and manage your personal brand. It’s a brand new social networking world and you’ve got to be branded. Branding will give you what it takes to stand out and prosper in the new social network.
Atmosphere Ways of Working Part 1 Exploring Drivers of ChangeBurke Turner
Are you too slow to win? Part 1
Exploring Drivers of Change
A series on the role of corporate culture in the evolution towards a more digitally enabled workplace; one of physical ambivalence, where employee engagement delivers real advocacy, ideas come from anywhere and where collaboration, communication and innovation are the lifeblood of the organisation.
Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
Driving Visitor Engagement - Internet World 2014 presentation by James BloorDistinction
James Bloor presented a case study of Picador, which is built on Kentico EMS platform. He discussed how content personalisation and marketing automation are used to optimise engagement and visitor experience.
Sean Campbell, Principal, Cascade Insights, Discusses Competitive Intelligence Frameworks For Deciphering Changing Market Forces And Customer Needs
Sean says, "Regularly, Scott Swigart and I discuss pertinent issues on the CI Life podcast. I'm looking forward to joining the Global Product Management Talk format and socratic twitter chat - a novel approach for talking about these frameworks with tweets and blogtalkradio community."
Background resources: http://bit.ly/128fhQp
Listen! http://bit.ly/Z0h0sg
Mark your calendar with the correct time: http://bit.ly/UBVUKi
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/xHe37N
Participate! http://bit.ly/eC3D09
What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
As a top 10 business podcast on the BlogTalkRadio network, we receive >18,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us: http://bit.ly/gF0Tt3
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Registration is now open!
startupproduct.ticketbud.com/summit
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and manage your personal brand. It’s a brand new social networking world and you’ve got to be branded. Branding will give you what it takes to stand out and prosper in the new social network.
Atmosphere Ways of Working Part 1 Exploring Drivers of ChangeBurke Turner
Are you too slow to win? Part 1
Exploring Drivers of Change
A series on the role of corporate culture in the evolution towards a more digitally enabled workplace; one of physical ambivalence, where employee engagement delivers real advocacy, ideas come from anywhere and where collaboration, communication and innovation are the lifeblood of the organisation.
Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
Driving Visitor Engagement - Internet World 2014 presentation by James BloorDistinction
James Bloor presented a case study of Picador, which is built on Kentico EMS platform. He discussed how content personalisation and marketing automation are used to optimise engagement and visitor experience.
Sean Campbell, Principal, Cascade Insights, Discusses Competitive Intelligence Frameworks For Deciphering Changing Market Forces And Customer Needs
Sean says, "Regularly, Scott Swigart and I discuss pertinent issues on the CI Life podcast. I'm looking forward to joining the Global Product Management Talk format and socratic twitter chat - a novel approach for talking about these frameworks with tweets and blogtalkradio community."
Background resources: http://bit.ly/128fhQp
Listen! http://bit.ly/Z0h0sg
Mark your calendar with the correct time: http://bit.ly/UBVUKi
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/xHe37N
Participate! http://bit.ly/eC3D09
What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
As a top 10 business podcast on the BlogTalkRadio network, we receive >18,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us: http://bit.ly/gF0Tt3
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Registration is now open!
startupproduct.ticketbud.com/summit
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
6 Gates to BUSINESS MODEL PROFITABILITY for Startups and Investors: Visually ...Rod King, Ph.D.
As the business landscape gets more and more competitive as well as volatile, uncertain, complex, and ambiguous businesses especially startups are struggling to increase their profitability. This presentation offers a visual framework - the 6 Gates to Business Model Profitability - for systematically examining an organization's business model with a view to increasing profitability.
A hierarchy of 6 Gates of questions are presented for systematically exploring strengths, weaknesses, opportunities, and threats of a business model. A Lean Business Model Canvas is presented as a tool for visually organizing, managing, and testing ideas for increasing profitability of a business model.
Note that topics of the "6 Gates to Business Model Profitability" can be used to evaluate a business model in terms of SWOT: Strengths; Weaknesses; Opportunities; Threats. Alternatively, one could assign a single numerical value on a scale from 1 to 10 regarding the different aspects of an organization's current business model.
http://goo.gl/iq5Xz1
Collaboratively Building the Customer Experience Web: The Example of WikipediaRod King, Ph.D.
Since the invention of the Internet, search engines have evolved to be not more than global web address books. In essence, Google Search is a high quality, fast, and digital "Yellow Pages" directory of web addresses. Search engines including those of Google, Yahoo, and Microsoft hardly help people to make better and faster decisions especially when buying items or faced with alternatives. The Customer Experience Web (CEW) could change all that.
The CEW is conceived to be an online repository of customer experiences on everything: products, services, businesses, places, people, and tools. The ultimate goal is that every object in the world will have customer experience maps in the CEW. These customer experience maps will be co-created by people in all parts of the world and in their own time and for their own items of passion.
This presentation shows a sample of co-created customer experience maps for the item of "Wikipedia." The presented maps summarize the results of a recent Wisdomsourcing Survey in a community of over 200 professionals from 33 countries all over the world. In other words, the customer experience maps were co-created or 'crowdsourced' by the Wisdomsourcing community. This Wisdomsourcing Project marks the start of the Customer Experience Web.
Welcome to the age of the "decision-making engine."
Introduction to Search Engine Marketing and optimizing Directories for Gulf Coast Medical Device Manufacturers. Presented by Jonti Bolles of Schipul - The Web Marketing Company.
Why SEO Matters for Financial Institutions: How To Build and Strengthen Your ...Edge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is your financial institution's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your bank or credit union.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your organizations better at attracting, serving and retaining more relevant members and customers through your On-Page SEO and Inbound Marketing.
CEW 2018 Cape Town is the premier customer experience event available for Customer Experience professionals from around the globe. It draws together the best speakers, the top thought leaders and the key industry experts worldwide to bring you up to speed on Customer Success Programs, and the role customer success will play in it.
Join the CEW2018 Premier Customer Success Event with Master Class 31 July & 1 Aug, Embassy Hill, Cape Town
Customer success means business success
A talk by Anisa Aven
CEO, TurnKey Coaching & Development Solutions
Okay, So - We are Open for Business. But, now what?
Well, it’s complicated.
The only thing we know for sure, is that normal life has stopped for more than a billion people around the world.
Opening the doors and turning on the lights, is not enough, in our new “no money to burn” economy and our “working at a safe distance only” work environments.
To overcome this pandemic, you and your team will have to be prepared for business unusual.
This talk’s aim is to put some structure around how to strategically evaluate your business, think about your tactics, pivot your strategy, and prepare for both the short- and long-term changes you and your business or department faces.
Join us as we process through:
• First things first – what is your top priority?
• How to ensure workforce health and safety.
• What it really means to be “A Lean, Mean, Fighting Machine?”
• The business and operational questions you and your team must answer.
• The art of the pivot.
• How to keep up with compliance and mitigate legal exposure.
• What the business survivors will be doing differently.
• How to prepare for the second wave, now.
While we may not have a crystal ball, we can predict with some level of certainty which path forward contains our best-educated-guess.
Join us as we walk through how to ensure your approach is well-considered and voted “most-likely-to-succeed.”
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/aven-identify-your-new-business-strategy/
**Leading in a Crisis Free Virtual Summit 40+ Speakers:**
https://leading-in-crisis.turnkeycoachingsolutions.com/
Details:
The adoption of OKRs (Objectives and Key Results) as a framework has exploded in recent years. Roughly 40% of executive leaders say their enterprise accountability and leadership are not aligned on strategy execution. (Source: https://www.gartner.com/smarterwithgartner/9-steps-successful-functional-strategic-planning)
The pain point is felt by companies of all shapes, stages, and sizes. OKRs are heralded as the cure. Yet, respected gurus like Marty Cagan (of the Silicon Valley Product Group) have stopped recommending the practice. Why? Because most companies are not set up effectively to apply this technique. In this session, we’ll discuss the foundations needed to successfully adopt OKRs. And we’ll cover how product strategy, OKRs, and KPIs all fit together to enable business agility.
About the speaker:
Jenny Herald is currently the VP of Product Evangelism of Gtmhub, where she champions the company’s efforts to help customers orchestrate results at scale via the world's most powerful Objectives and Key Results SaaS platform. She’s the host of Dreams with Deadlines, a podcast about strategy execution and results orchestration. For over 9 years, Jenny has helped accelerate growth for enterprises such as Microsoft and startups like Wunderlist. Prior to working in tech, she served as an officer in the United States Air Force, US Department of Defense consultant, and civil servant. She now lives in Berlin with her partner where their plants outnumber them 15:1.
BAM Hosts:
Rachel Dickstein
Rachel is a Scrum Master, Agile Coach and board member of the BAM Berlin community. You can connect with her on LinkedIn: https://www.linkedin.com/in/rachel-dickstein-projectmanager-07201990/
Thoralf J Klatt
Thoralf serves as an Enterprise Agile Coach. He started his career developing medical devices like CT scanners and became a Certified Scrum Master in 2007. Based on many years of experience in diverse domains, Thoralf qualified as SPC in 2016, as Scrum@Scale and Scrum Inc. Trainer with Jeff Sutherland in 2019, and as Mobius Navigator Coach with Gabrielle Benefield in 2020. Details: https://bit.ly/tjklabs You can connect at https://www.linkedin.com/in/tjklatt/
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
6 Gates to BUSINESS MODEL PROFITABILITY for Startups and Investors: Visually ...Rod King, Ph.D.
As the business landscape gets more and more competitive as well as volatile, uncertain, complex, and ambiguous businesses especially startups are struggling to increase their profitability. This presentation offers a visual framework - the 6 Gates to Business Model Profitability - for systematically examining an organization's business model with a view to increasing profitability.
A hierarchy of 6 Gates of questions are presented for systematically exploring strengths, weaknesses, opportunities, and threats of a business model. A Lean Business Model Canvas is presented as a tool for visually organizing, managing, and testing ideas for increasing profitability of a business model.
Note that topics of the "6 Gates to Business Model Profitability" can be used to evaluate a business model in terms of SWOT: Strengths; Weaknesses; Opportunities; Threats. Alternatively, one could assign a single numerical value on a scale from 1 to 10 regarding the different aspects of an organization's current business model.
http://goo.gl/iq5Xz1
Collaboratively Building the Customer Experience Web: The Example of WikipediaRod King, Ph.D.
Since the invention of the Internet, search engines have evolved to be not more than global web address books. In essence, Google Search is a high quality, fast, and digital "Yellow Pages" directory of web addresses. Search engines including those of Google, Yahoo, and Microsoft hardly help people to make better and faster decisions especially when buying items or faced with alternatives. The Customer Experience Web (CEW) could change all that.
The CEW is conceived to be an online repository of customer experiences on everything: products, services, businesses, places, people, and tools. The ultimate goal is that every object in the world will have customer experience maps in the CEW. These customer experience maps will be co-created by people in all parts of the world and in their own time and for their own items of passion.
This presentation shows a sample of co-created customer experience maps for the item of "Wikipedia." The presented maps summarize the results of a recent Wisdomsourcing Survey in a community of over 200 professionals from 33 countries all over the world. In other words, the customer experience maps were co-created or 'crowdsourced' by the Wisdomsourcing community. This Wisdomsourcing Project marks the start of the Customer Experience Web.
Welcome to the age of the "decision-making engine."
Introduction to Search Engine Marketing and optimizing Directories for Gulf Coast Medical Device Manufacturers. Presented by Jonti Bolles of Schipul - The Web Marketing Company.
Why SEO Matters for Financial Institutions: How To Build and Strengthen Your ...Edge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is your financial institution's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your bank or credit union.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your organizations better at attracting, serving and retaining more relevant members and customers through your On-Page SEO and Inbound Marketing.
CEW 2018 Cape Town is the premier customer experience event available for Customer Experience professionals from around the globe. It draws together the best speakers, the top thought leaders and the key industry experts worldwide to bring you up to speed on Customer Success Programs, and the role customer success will play in it.
Join the CEW2018 Premier Customer Success Event with Master Class 31 July & 1 Aug, Embassy Hill, Cape Town
Customer success means business success
A talk by Anisa Aven
CEO, TurnKey Coaching & Development Solutions
Okay, So - We are Open for Business. But, now what?
Well, it’s complicated.
The only thing we know for sure, is that normal life has stopped for more than a billion people around the world.
Opening the doors and turning on the lights, is not enough, in our new “no money to burn” economy and our “working at a safe distance only” work environments.
To overcome this pandemic, you and your team will have to be prepared for business unusual.
This talk’s aim is to put some structure around how to strategically evaluate your business, think about your tactics, pivot your strategy, and prepare for both the short- and long-term changes you and your business or department faces.
Join us as we process through:
• First things first – what is your top priority?
• How to ensure workforce health and safety.
• What it really means to be “A Lean, Mean, Fighting Machine?”
• The business and operational questions you and your team must answer.
• The art of the pivot.
• How to keep up with compliance and mitigate legal exposure.
• What the business survivors will be doing differently.
• How to prepare for the second wave, now.
While we may not have a crystal ball, we can predict with some level of certainty which path forward contains our best-educated-guess.
Join us as we walk through how to ensure your approach is well-considered and voted “most-likely-to-succeed.”
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/aven-identify-your-new-business-strategy/
**Leading in a Crisis Free Virtual Summit 40+ Speakers:**
https://leading-in-crisis.turnkeycoachingsolutions.com/
Details:
The adoption of OKRs (Objectives and Key Results) as a framework has exploded in recent years. Roughly 40% of executive leaders say their enterprise accountability and leadership are not aligned on strategy execution. (Source: https://www.gartner.com/smarterwithgartner/9-steps-successful-functional-strategic-planning)
The pain point is felt by companies of all shapes, stages, and sizes. OKRs are heralded as the cure. Yet, respected gurus like Marty Cagan (of the Silicon Valley Product Group) have stopped recommending the practice. Why? Because most companies are not set up effectively to apply this technique. In this session, we’ll discuss the foundations needed to successfully adopt OKRs. And we’ll cover how product strategy, OKRs, and KPIs all fit together to enable business agility.
About the speaker:
Jenny Herald is currently the VP of Product Evangelism of Gtmhub, where she champions the company’s efforts to help customers orchestrate results at scale via the world's most powerful Objectives and Key Results SaaS platform. She’s the host of Dreams with Deadlines, a podcast about strategy execution and results orchestration. For over 9 years, Jenny has helped accelerate growth for enterprises such as Microsoft and startups like Wunderlist. Prior to working in tech, she served as an officer in the United States Air Force, US Department of Defense consultant, and civil servant. She now lives in Berlin with her partner where their plants outnumber them 15:1.
BAM Hosts:
Rachel Dickstein
Rachel is a Scrum Master, Agile Coach and board member of the BAM Berlin community. You can connect with her on LinkedIn: https://www.linkedin.com/in/rachel-dickstein-projectmanager-07201990/
Thoralf J Klatt
Thoralf serves as an Enterprise Agile Coach. He started his career developing medical devices like CT scanners and became a Certified Scrum Master in 2007. Based on many years of experience in diverse domains, Thoralf qualified as SPC in 2016, as Scrum@Scale and Scrum Inc. Trainer with Jeff Sutherland in 2019, and as Mobius Navigator Coach with Gabrielle Benefield in 2020. Details: https://bit.ly/tjklabs You can connect at https://www.linkedin.com/in/tjklatt/
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
1. TARGET CORPORATION
Team Invictus
Josie Clark
Chris Hirschman
Arlene Padilla
Kathy Ring
Esther Vittini
2. ON TARGET
350,000 Employees
65 Billion in Sales
301767 Stores
Million Guest
http://video.cnbc.com/gallery/?video=1735433226#eyJ2aWQiOiIzMDAwMDIxMDAyIiwiZW5jVmlkIjoiTG40ZCtTS0RYcGxYU2Ura2xWODcyQT09IiwidlRhYiI6ImluZm
8iLCJ2UGFnZSI6IiIsImdOYXYiOlsiXHUwMGEwTGF0ZXN0IFZpZGVvIl0sImdTZWN0IjoiQUxMIiwiZ1BhZ2UiOiIxIiwic3ltIjoiIiwic2VhcmNoIjoiIn0=
3. ON TARGET
Business Model
Philosophy
Marketing
Experience
Innovators
Rowley, L. (2003). On Target: How the World's Hottest Retailer Hit a Bull's-Eye
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
4. ON TARGET
Guest
Household income: $64K
43% Children at home
57% College graduates
Median age: 43
http://pressroom.target.com/pr/news/target-unveils-new-design-partnership-221743.aspx
http://video.today.msnbc.msn.com/today/44728925#44728925
5. ON TARGET
Marketing
Branding
Experience
Innovators
http://hbswk.hbs.edu/archive/4319.html
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
6. ON TARGET
http://hbswk.hbs.edu/archive/4319.html
7. ON TARGET
http://pressroom.target.com/pr/news/target-unveils-new-design-partnership-221743.aspx
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
8. ON TARGET
Target
Mission
Unique
Competition
http://sites.target.com/images/corporate/about/responsibility_report/2009/2009_full_report.pdf
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
9. ON TARGET
Defining Target
Great value
Community
Diversity
Environment
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
11. ON TARGET
Getting the Customers
Pharmacy
ClearRx
Generic drugs
Positive reputation
Philanthropy
Customer demand
Apparel selection
http://en.wikipedia.org/wiki/Target_Corporation
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
12. ON TARGET
Keeping the Customers
Mix of stylish products
Price Leadership
Strong private label brands
Keep in competition with Wal-Mart
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
13. ON TARGET
Keeping the Customers
Addressing demands of the customer
Product and image
One-stop shopping
Technology
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
14. ON TARGET
Creating Value
Shopping experience
Community programs
Products
Store layouts
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699
15. ON TARGET
Value to Deliver
Registries
Club Wedd
Target Baby
Redcard
Giftcard
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699
http://redcard.target.com/redcard/content/rcw_benefits_tgt_rewards
16. ON TARGET
Current Ratio
http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
17. ON TARGET
Inventory Turnover Ratio
http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
18. ON TARGET
Total Capital Expenditures
http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
19. ON TARGET
Capital Expenditures
http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
With 65 Billion in annual sales, Target earns more than Coca Cola, Dell or Microsoft. It has 1767 Stores in 49 States., they employee more than 350,000 workersand 30 million guests walk through their door weekly.
Target is Hip..Chic. The Company philosophies date back to the founding forefathers from 1902 who owned the Dayton Company….Sell dependable merchandise, have a fair business practice and a generous spirit of giving. These core business ideals have helped Target leap to iconic status. They have been innovators in their field which has helped to build their brand. Chic ad campaigns, partnering with designers who offer their names to exclusive products has carved a niche of shoppers who value quality products at reasonable prices, but more so, Target sells the experience. The stores are clean with inviting wide aisles, Store lighting is bright, colors are bold, Staff are personable and friendly. Customers are guests, based on the practices of Walt Disney. Target has branded the experience as one that is exciting and fun. Add good quality products at fair prices and attention to customer detail.….Expect more, pay less
Behind the Fosters is Michelle Obama in September shopping at TargetOn her shopping list…treats for Bo
Target's business objective was to create an alternative to Wal-Mart's price leadership. It planned do so through upscale discounting, a concept associating style, quality of products, and price competitiveness. This "cheap-chic" strategy enabled Target to become a major brand and consumer-shopping destination, articulated around two main interrelated branding activities: designer partnerships and clever, creative advertising.Target entered high-profile design partnerships across merchandise lines, from apparel to kitchenware to food. Although many retailers have design partnerships, each partnership is unique. With a few exceptions, what matters is not that you have some exclusives with specific designers, but rather how you exploit them. For Target, its design partnerships provided a theme for its advertising, and creating synergy between the two main strands of its branding: design and advertising.Through consistent marketing and communication, Target has transformed its signature bull's-eye logo into a lifestyle symbol. The bull's-eye is recognized by 97percent of American consumers and considered a brand icon in a class with Nike's swoosh and McDonald's arches
Since opening its first stores in 1962, Target has set itself apart from other retailers by offering great design at affordable prices. Target introduced its first design partnership in 1999, through an ongoing collaboration with renowned architect Michael Graves. In 2006, Target put a twist on its successful model with the introduction of GO International, bringing affordable, cutting-edge fashion from high-end runway designers to the masses for a limited-time only. In 2010, Target changed the model yet again by partnering with Liberty of London to create its first limited-edition designer collection spanning multiple departments. To date, the retailer has worked with more than 80 design partners and has developed it own line of products including up and up and archer farms.
2012Target Corporation (NYSE:TGT) is introducing a new design program, The Shops at Target Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests. The first flight of The Shops at Target, which debuts on May 6 at all Target stores and Target.com, features five exclusive collections across five different product categories. Targets design partnership is one of the reasons the guest love shopping. It keeps them coming back. Target creates excitement and leaves guest wondering what we’ll do next. The Shops at Target is an example of their constant change of their business model, on their branding and marketing strategy building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs.
In 1974 Target introduces uniform Planograms to plan the layout and placement of store interior and products. Target stores use a planograms as a way to provide a visual representation of the store's products or services, considered a creation of an optimal visual product placement. The bright white lights in the stores are part of what makes the Target shopping experience unique. We’ve found a new way to save energy and money, while maintaining the bright appeal of our stores. Target is able to bring its successful image, employees are friendly, quickly, able to assist and guide customers to the right product, all the stores are attractive and always clean.Target knows that smart store designs can help minimize theft and fraud risks and ensure guest and team member safety. Many of the store designs guide customers to a great shopping experience. Today, Target operates more than 1,600 stores in 47 states, ( in PA are 64 stores) including more than 200 Super Target® stores that include an upscale grocery shopping experience. In addition to the photo processing centers, pharmacies and Food Avenue® restaurants found in almost every Target, Super Target stores include in-store bakery, deli, meat and produce sections. Target has committed 5% of its income to support local communities
RedcardIn 1995 Target introduces their store credit card known as Redcard. When customers use REDcard at Target.com, all the purchases are ship for free. No minimum purchase. No membership fee. And that's on top of the 5% savings they already receive just for shopping with the REDcard. With the Redcard customers are able to help their favorite K-12 school; Customer can choose their kids' elementary school, the neighborhood middle school or any other eligible school. Target’ll donate 1% of your REDcard purchases at Target and Target.com. Customers can enroll in Pharmacy Rewards and use their REDcard to fill five prescriptions at Target Pharmacy to earn 5% off a day of Target shopping, add that to the 5% off you already get with your REDcard purchases.. US-based Target stores were the first to introduce an electronic self services gift registry in 1993, using a service provided by The Gift Certificate Center, Minneapolis, Minnesota. A bridal registry is a service (online or stores) that help engaged couples in the communication of gift preferences to wedding guests. [ Registration allows guests to shop on-line or one of the local stores. Return and exchange are benefits of this service: Couples often have up to 90 days to return an item that is unopened and/or unused. When a gift receipt was not included, the Gift Purchase Log can serve as a gift receipt.Brides and grooms may start using the tools available online wedding gift registry at Target.com to get everything they need and want. Helpful tools include: Jumpstart My Registry: Target will suggest registry items that fit your lifestyle and budget needs. Registry Favorites: Look at the most popular registry items available Add by Category: Pick out everything needed for the home, kitchen and garden by adding gifts to the registry through each categoryAnother benefits at target is the Gift cards: mobile gift card can be use to buy products. Customers can send a Gift Card from their phone to family and friends, gift cards has no fees, never expires, can be reloaded, can be activated online. https://redcard.target.com/redcard/content/rcw_benefits_tgt_rewards
Target is consistently showing a Current ratio higher than other competitors for example Walmart & Costco:The current ratio shows how liquid a company is or how well a company can pay its short-term obligations. It is the ratio of current assets over current liabilities. This is one of the easiest ways to determine if a company is stable. If the ratio is less than one this means the company has more liabilities than assets which can signal a company could be in trouble. Because Target has a ratio higher than 1 we can see that they are a stable company and as this ratio increases it means their asset are growing faster than their debt.Currently Target is 1.3 according to Forbes, so it has dropped off a bit but they are still above one.References:http://www.investopedia.com/terms/c/currentratio.asp#axzz1kiXDcWlAhttp://finapps.forbes.com/finapps/jsp/finance/compinfo/Ratios.jsp?tkr=TGThttp://plagiastop.hubpages.com/hub/Taerget-Corp-Financial-Report--Crap-Essay
The Inventory Turnover ratio will show how many times the inventory of a company is sold/replaced over a specific time. It is calculated by the sales of a company cost of goods sold over the Inventory of a company. This ratio helps you to figure out how well a company is using what it has. The higher the turnover the faster it can be turned into cash because a lot of capital can be tied up in inventory. Target is not doing as well as the competitors in this area and currently it is at 4.9 according to Forbes. This is one area they need improvement.References:http://www.investopedia.com/terms/i/inventoryturnover.asp#axzz1kiXDcWlAhttp://finapps.forbes.com/finapps/jsp/finance/compinfo/Ratios.jsp?tkr=TGThttp://plagiastop.hubpages.com/hub/Taerget-Corp-Financial-Report--Crap-Essay.
Capital expenditures are costs that will create future benefits. This happens when a company buys or upgrades a physical fixed asset. This can be in the form of equipment, property or buildings. Capital expenditures are found on the cash flow (Investing) Although Target has not done well in the past with Capital expenditures, which may be in part due to the economic downturn. In 2013, Target will be opening its first store in Canada by purchasing Zellers Inc for 1.825 Billion dollars. They expect to open up to 100 to 150 sites in Canada with an expected financial return similar to those seen in the United States. Although earnings will slip prior to the opening of the store, it is expected to rebound after the opening. In class we talked about taking risks, and Target is no exception. Some of these risks that have been identified are the risk of not meeting the projected timeline, It may be more expensive to integrate than initially expected and, the risk of moving into a new market (and in this case a new country). They are hopeful that this will be a successful venture which will add uniqueness as other stores like Walmart do not do business in this market.References:http://pressroom.target.com/pr/news/target-corporation-to-acquire-real-estate.aspxhttp://en.wikipedia.org/wiki/Capital_expenditure
I this graph you can see breakdown of those expenditures and you can see that Target’s capital expenditures are the highest in New Store Openings. This will increase even higher with the expansion into Canada.
Target’s main mission is to serve their “guests” with outstanding service, which is done through continued innovation and value that is exceptional. In keeping with this philosophy, Target keeps the merchandise in-stock, quick check outs and keeps its stores clean and attractive. Their upscale and dependable products has increased their brand recognition . This dependable service has led to them having one of the most recognized symbols in the world.They are a stable company that is continuing to expand. They have 1767 stores in 49 states and soon to be expanding into Canada. They set them selves apart through their commitment to the consumer, contributions to the community, environmental and economic responsibilities. This Business Model, that has done almost everything right, is one that other stores in the industry would surely love to copy.