War on Content Pollution

1. The War on Content Pollution:
Big Data at the Intersection of Code and
Content in the Era of Digital Storytelling
Andrew Bowins, Senior Vice President
Corporate & Digital Communications, MasterCard Worldwide

2. @Mastercardandy

3. Maybe…
@Mastercardandy

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Relevant
Content.

6. We’re at a
fork in the road.
@Mastercardandy

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Get to
Know Them.

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Genuine Conversation.

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Information Overload.

10. Talk with me.
@Mastercardandy

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12. Everyone in
this room is in
the trust business.
@Mastercardandy

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Art & Science of
Communication.

14. The world is
going to get there
with or without us.
@Mastercardandy

15. Smarter
Decisions.
@Mastercardandy

16. Never give a
listener a reason
not to listen.
@Mastercardandy

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The Medium is the Message.

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The Medium is
NOT the Message.

19. Storytelling at
MasterCard
@Mastercardandy

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Our Channels
by the
Numbers.
@Mastercardandy

22. You have two ears
and one mouth so you
better listen twice as
hard before you speak.
@Mastercardandy

23. “It was impossible
to get a conversation
going. Everybody was
talking too much.”
-Yogi Berra
@Mastercardandy

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27. Listen. Learn. Respond
with relevance.
Engage. Persuade. And
then listen some more.
@Mastercardandy

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29. Every conversation
that does happen
defines opportunity.
@Mastercardandy

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32. Thanks for
Listening.
@Mastercardandy