OK Play launches ICAT approved ‘E-RAAJA’ - India’s first 100% indigenously designed, developed and MADE IN INDIA, Plastic Body, Pollution Free Green E-Rickshaw
Price between 1.15 lakhs to 1.25 lakhs including taxes
· To produce 3,00,000 E-rickshaws from its two manufacturing units - One in Sohna (Haryana) to cater to North Indian market & the second one in Ranipet (Tamil Nadu) to cater to South Indian market.
· Company well set to tap the emerging Rs. 50,000 crore E-Rickshaw market as India gears up to migrate to green plastic body, pollution free transport solutions through ‘Make in India’ initiatives
Is Your Porsche Cayenne Radio On The Fritz Here's What It Could Mean
E-Raaja electric rickshaw launch - Made in India: Press release
1. OK Play launches ICAT approved ‘E-RAAJA’ - India’s first 100%
indigenously designed, developed and MADE IN INDIA, Plastic
Body, Pollution Free Green E-Rickshaw
To produce3,00,000 E-rickshawsfromitstwo manufacturing units - Onein Sohna (Haryana)
to cater to NorthIndian market& the second onein Ranipet (TamilNadu) to cater to South
Indian market.
Company wellset to tap the emerging Rs.50,000 crore E-Rickshaw marketasIndia gearsup
to migrateto green plastic body,pollution freetransportsolutionsthrough ‘Makein India’
initiatives
New Delhi, 22nd December: OK Play India Ltd, a BSE listed company, leaders in the field of
Roto-Moulding technology known for producing heavy duty, high density plastic products
for the automotive industry since 2003,announced the launch of the E-Raaja – India’s first
100% indigenously designed, developed and manufactured, ICAT certified, plastic body,
pollution free, environment friendly Green E-Rickshaws.
Launching the E-Raaja, the next generation, environment-friendly OK Play’s Green E-
Rickshaws, Mr Rajan Handa, Managing Director, OK Play India Limited said, “We are
extremely happy to launch the E-Raaja at a time when India is moving towards a pollution
free vehicular transport solutions. The next generation ICAT approved, OK Play E-Rickshaw,
E-Raaja is India’s first 100% indigenously designed and developed, zero emission plastic
body Green E-Rickshaws to be manufactured in India which meets the highest Global
standards of emissions. It is the result of more than two years of in-house R&D by our
dedicated research and design team,”
MADE IN INDIA
“With over 90% of Indian components unlike most other E-Rickshaws in the country which
have about 95% Chinese components, makes OK PLAY’s E-Raaja, country’s only MADE IN
INDIA, Plastic Body Green E-Rickshaws truly in line with our PM Shri. Narendra Modiji’s
Make in India policy”, said Mr. Handa.
OK PLAY’S FORAY INTO THE AUTOMOBILE INDUSTRY
Elaborating on why OK Play chose E-Rickshaws as a segment to make a big foray in the
Automobile Industry, Mr. Rajan Handa, Managing Director, OK Play India Limited, said,
“The transition was natural, as, for over 2 decades now, OK Play India ltd. has been
ingeniously using the Roto- Moulded plastics process and has the expertise to create world
class, environment friendly automotive plastic products that excel in both safety, quality
and durability. Hence, the decision to choose E-Rickshaws to foray into automobile
industry by launching the next generation, first ever 100% Made In India, zero pollution,
most safe, Plastic Body Green E-Rickshaws was quite obvious.
ADVANTAGE OVER METAL E-RICKSHAWS
2. Talking on the USP’s of the OK Play E-Rickshaws, Mr. Rajan Handa, Managing Director, OK
Play India Limited said, “The plastic body” OK PLAY Green E- Rickshaws have multiple
advantages over the conventional metal body E-Rickshaws. Apart from being lightweight,
they are maintenance free and can be moulded in a wide range of light fast and
permanent colours. The inherent quality of the plastic ensures high standard of hygiene
and the mouldable design makes the E Rickshaw extremely safe and comfortable for
passengers, drivers and the road users.
“OK PLAY E-Rickshaw, the E-Raaja is made from the highest quality plastic which is
completely safe, ergonomically designed with smooth, rounded edges, wide and sturdy
bases and easy to grip handles. They are more durable, weather-proof, easy to install and
will be available in a range of vibrant colors. It has no nails, no wood and is better than other
metal E-Rickshaws.
GOVERNMENT APPROVED
OK Play’s ICAT approved, Plastic Body, Green E-Rickshaws, the E-Raaja is safer, stronger,
more durable & longer lasting than the other Metal E- Rickshaw varient available in the
country
The vehicle, made of durable plastics, is also less expensive to run.
LAUNCH/MARKETING PLANS
Sharing the marketing plans Mr. Handa said “In the initial phase, OK Play will simultaneously
launch their E-Rickshaws in North and South India. With a production capacity of 3,00,000 E-
Rickshaws per year, OK Play has existing two manufacturing units - One at Sohna (Haryana)
to cater to North Indian market and the other in Ranipet (Tamil Nadu) to cater to South
Indian market.”
Talking of the market size, Mr Handa said, “ By conservative estimates, there are over 10
million cycle rickshaws and 7.5 million Auto – Rickshaws in the country, which could
potentially be replaced over a period of time. Thus, there is a huge market opportunity,
which theoretically could run into hundreds of thousands of crores.”
Insurance Cover:
OK Play has tied-up with an Insurance Company of National Repute to provide insurance
cover to all our new eRickshaws on Pan India basis.
AFTER SALES/ON ROAD SERVICE
OK Play has tied-up with ‘CROSS ROADS’ India’s leading ‘On – Road’ Service Provider
on exclusive basis. They are present in all cities in India. First year, this service comes
free to the buyer. Some of the salient features of the tie-up are:
o If an eRickshaw gets a flat tyre, he just calls a number. A vehicle shall come
and take care of the puncture for a minimal charge of Rs. 20.
o In case of any irrepairability of the vehicle on –road, vehicle to vehicle toeing
service is provided with first 5 Kms. Free and then minimum charges per Kms.
OK Play has lined up an extensive network of garages for repairs and service of
eRickshaws. Their target is to get a garage for erickshaw within 5 Kms of break-down
3. zone so that eRickshaw owners do not pay for vehicle toeing. These Garages shall
also be used for over night charging of the eRickshaws.
Mr Handa thanked the current government and specially Mr Nitin Gadkari, Union Minister
for Road Transport, for bringing in place a progressive policy regime which has encouraged
‘Make in India’ initiative while promoting intelligent green transport solutions. It may be
known that to promote eco-friendly E-Rickshaw, the Central government recently made
changes in MV Act and considerably eased the norm for getting driver license for E-vehicles.
“I express my heartfelt appreciation to the government and in particular Mr Gadkari for
providing a progressive policy regime which is good not only for the environment but also
for the country,” said Mr Handa.
The light, comfortable and aesthetically designed E-Raaja would provide safe, affordable,
convenient, pollution free transport solution and last-mile connectivity to the commuters, a
real blessing for the transport woes in the country, especially in large metros like Delhi
which are struggling with dangerous level of vehicular pollution.
With a capacity of carrying over four hundred kilograms, the ‘E-Raaja’ can easily
accommodate four people in addition to the driver, making the commute economical. The
eco-friendly nature and efficiency makes the battery-operated vehicles ideal for
transporting commuters to their doorstep from the public transport terminals.
The air and noise pollution- free vehicles are also ideal for use as tourist vehicles near
protected heritage sites. They would not only provide ease entry and exit through the
narrow lanes and crowded areas, but also add an element of liveliness with their vibrant
colours and striking design.
“These air and noise pollution- free Green E –Rickshaws are OK PLAY’s humble contribution
towards creating a pollution free world.” Said Mr. Rajan Handa, Managing Director, OK Play
India Limited
About OK Play Limited:
OK PlayIndialimitedhasbeeninvolvedinthe fieldof rotationalmoldingsince 1990.
It has beendevelopingproductsforthe automotive sectorsince 2003.
Understandingthe potentialof the technology,the companyenteredinto athree year
technical knowhowagreementwithSolarPlasticsInc.,aleadingrotomouldingUScompany.
It has enteredintoajointdevelopmentprogramwithM/SEMITEC of Germanyfor
developmentof the nextgenerationSCRSYSTEMS.
The company hasin house facilitiesforDesign,DevelopmentandProductionof the high –
techrotation – mouldedproducts.
For any otherfurtherinformationkindlycontactFourthEstate
Ms. LaveenaVohra/9711682237/laveena.vohra@fourthestateindia.com
Mr. ShaluJha/08377921155/ shalu.jha@fourthestateindia.com