ePublishing Isn’t Free

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Whether you are a traditional book publisher, an agent looking at digital publishing as an opportunity, a start up publisher or entrepreneur, or an author faced with the choice and option of publishing your own books, it is critical to know what is involved in digital publishing. Not only the steps, as they are different from or the same as the steps in print publishing have been, but the overall ecosystem that surrounds and supports digital publishing.

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

Costs variable by nature of content
DEVELOPMENTAL EDITING (optional)
$1000-$7,500 or more

LINE EDITING (optional)
$1000-$3000

COPYEDITING (required for all books!!)
$500-$3000

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

CREATE, ACQUIRE or REVISE:
author supplied or specified
ART: Charts, Graphs, Illustrations
Costs variable, specs and work vary

($25 per object and up)

Plus…..

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

ACQUIRE print ready PDF, INDESIGN or QUARK
FILES, or if not available SCAN book to OCR or RE-
TYPE from the ORIGINAL BOOK.
ACQUIRE NEW ART or REDO ART if book was
illustrated.
REVERSION LETTER FROM ORIGINAL
PUBLISHER, CLEAR RIGHTS for art, song
lyrics, quotations, etc.

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

PROOFREADING FILES BEFORE CONVERSION
VERIFY FILES AFTER CONVERSION
COPYRIGHT FILING
ISBN acquisition and assignment
METADATA
The all important E-Book Cover!

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

RIGHTS CLEARANCES — Make sure you have digital
rights!
FILE PREPARATION and CONVERSION to multiple
formats (a moving target!)
Reflowable formats inexpensive
Fixed page layouts varying based on complexity

REVIEW AND PROOF converted files
SALES ORIENTED BOOK DESCRIPTION for vendors

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

Great covers sell books
Design for online browsing
Attract attention
Communicate instantly
$100 - $500 cost range
Don’t skimp

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

Small number of titles – DIY
Hybrid models
More than a few titles, consider outsourcing
Advantages of Distributor:
Strong relationships with retailers
Keep up with changing technology
Reach all channels and markets, both US and
international

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

FILE UPLOADING
PRICING STRATEGY
ONLINE MARKETING STRATEGY, PLANNING and
IMPLEMENTATION
RIGHTS MANAGEMENT (including licensing foreign
rights)

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

WEBSITE DEVELOPMENT
SOCIAL MEDIA
SALES DATA COLLECTION and ROYALTY PAYMENT
ADMINISTRATION
RIGHTS MANAGEMENT
KEEP UP WITH CHANGING ENVIRONMENT - (BOOK
FAIRS, CONFERENCES and WEBINARS)
AUTHOR RELATIONS

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

Optional but…
Adds another file output to conversion process (print
ready PDF)
Adds spine and back cover design and layout
Increase discoverability
Serve all readers
Adds costs
Not all retailers will stock or order POD books

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

Insurance (liability and E & O)
Accounting
Sales Tax Collection and Filing
1099 forms
Agreements with subcontractors
Compliance with Local, State and Federal regulations

Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

David Wilk
www.booktrix.com
david@booktrix.com
@dwilk

An exploration of ideas, lessons, hacks and opportunities to make you a more productive WP developer… and take your business on the road. Topic points: * Lessons learned whilst travelling the world as a remote WP developer. * Hard realities of what it’s like to be a digital nomad, and what you need to do to make it profitable * Australian specific tax implications and opportunities * Acknowledge maintenance is required, and turn it into a product you sell to your clients (eg: ManageWP, InfiniteWP) * Develop using ‘reusable function’ methodologies in your business (eg: starter themes, child themes, frameworks). Look at baking your own framework, but always use others. * Look for opportunities to streamline your development (eg: CSS compilers, FTP sync, placing WP in a subdirectory). * Become a hosting reseller to increase your passive income and be a one point call for your clients. This will save you time dealing with site builds. * Identify opportunities to buy developer licenses and sell access to these as part of your maintenance. * The benefits of stepping out of your comfort zone, and learning from other developers – especially non-WP focused ones. Presented by Simon Foxe at WordCamp Sydney 2018

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The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book

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How ebooks Have Changed the Print Book Marketplace Jonathan Nowell heads Nielsen Book. Their Bookscan service tracks sales of books and ebooks in the US, the UK, and other markets around the world. In this presentation, Nowell will look back over a decade or more of Nielsen book sales data to tell us how the print world has changed. It is accepted fact now that ebooks work commercially for narrative books, but not so well for reference and illustrated books. What that means by category is the focus of Nowell's presentation. He will tell us both how the proportion of print and ebook sales break down in various categories, but also will show how the share of printed books has changed across categories as ebooks have taken hold in the marketplace. The data from Nowell will indicate to us what bookstores might look like in the future as the mainstay sales of bestselling authors move increasingly to digital.

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PlayCollective is a global research and strategy group focused on the impact of changing media and technology on education and entertainment for children and families. For the last two years, PlayCollective has also partnered with Digital Book World to track the growth of e-reading among families with children ages 2-13 and parents’ increasing belief in the beneficial power of ebooks. Join David Kleeman, PlayVangelist for PlayCollective, to get some insight on how parents', teachers', and kids' attitudes toward digital media are changing and what today's brands and tech companies are integrating into their products and content for both the home and the classroom.

Jonathan Nowell A Look at the US Children's Book Market

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The growth of digital devices, digital reading, and online purchasing is opening up new opportunities for publishers around the world, and this is particularly true in the classroom environment. Shane Armstrong, Executive Vice President of Scholastic Corporation and President of International Growth Markets, will present an overview of Scholastic’s big plans for global educational publishing, especially in the core areas of math and reading. He’ll talk about new opportunities with assessment, how ancillary products support Scholastic’s goals, and how trade pubs can take advantage of an increasingly global (and increasingly digital) education market.

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SARAH MLYNOWSKI is the author of nineteen books for tweens, teens and adults, including the upcoming DON’T EVEN THINK ABOUT IT from Random House, theWhatever After series from Scholastic, TEN THINGS WE DID (AND PROBABLY SHOULDN’T HAVE) from HarperCollins, SEE JANE WRITE: A GIRL’S GUIDE TO WRITING CHICK LIT from Quirk and MILKRUN from Harlequin. Her books have more than 3 million copies in print, and have been translated into twenty-seven languages and optioned to Hollywood. Sarah started her career in the marketing department of Harlequin, and has embraced every sort of social media tool – from her own website to Instagram, Wattpad, Facebook, Twitter, Pinterest, Goodreads, Google Plus, and even, once upon a time, MySpace. You can visit her at http://www.sarahm.com or find her at @SarahMlynowski.

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Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level.

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Eric Huang, formerly at Disney, Penguin, and Mind Candy, now works with all manner of kids' brand owners and creators of IP – from publishers to broadcasters to museums and film studios – helping them build forward-thinking digital strategies and multi-format/multi-media approaches to brand development. Eric has seen licensing, franchising, and brand development from all angles, and he will help book publishers better understand both the business of buying licenses to publish books and the business of selling licenses to make product from powerful book brands.

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ePublishing Isn’t Free

1. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

2. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

3. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

4. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com Costs variable by nature of content DEVELOPMENTAL EDITING (optional) $1000-$7,500 or more LINE EDITING (optional) $1000-$3000 COPYEDITING (required for all books!!) $500-$3000

5. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com CREATE, ACQUIRE or REVISE: author supplied or specified ART: Charts, Graphs, Illustrations Costs variable, specs and work vary ($25 per object and up) Plus…..

6. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com ACQUIRE print ready PDF, INDESIGN or QUARK FILES, or if not available SCAN book to OCR or RE- TYPE from the ORIGINAL BOOK. ACQUIRE NEW ART or REDO ART if book was illustrated. REVERSION LETTER FROM ORIGINAL PUBLISHER, CLEAR RIGHTS for art, song lyrics, quotations, etc.

7. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com PROOFREADING FILES BEFORE CONVERSION VERIFY FILES AFTER CONVERSION COPYRIGHT FILING ISBN acquisition and assignment METADATA The all important E-Book Cover!

8. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

9. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

10. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com RIGHTS CLEARANCES — Make sure you have digital rights! FILE PREPARATION and CONVERSION to multiple formats (a moving target!) Reflowable formats inexpensive Fixed page layouts varying based on complexity REVIEW AND PROOF converted files SALES ORIENTED BOOK DESCRIPTION for vendors

11. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com Great covers sell books Design for online browsing Attract attention Communicate instantly $100 - $500 cost range Don’t skimp

12. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

13. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com Small number of titles – DIY Hybrid models More than a few titles, consider outsourcing Advantages of Distributor: Strong relationships with retailers Keep up with changing technology Reach all channels and markets, both US and international

14. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com FILE UPLOADING PRICING STRATEGY ONLINE MARKETING STRATEGY, PLANNING and IMPLEMENTATION RIGHTS MANAGEMENT (including licensing foreign rights)

15. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com WEBSITE DEVELOPMENT SOCIAL MEDIA SALES DATA COLLECTION and ROYALTY PAYMENT ADMINISTRATION RIGHTS MANAGEMENT KEEP UP WITH CHANGING ENVIRONMENT - (BOOK FAIRS, CONFERENCES and WEBINARS) AUTHOR RELATIONS

16. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com Optional but… Adds another file output to conversion process (print ready PDF) Adds spine and back cover design and layout Increase discoverability Serve all readers Adds costs Not all retailers will stock or order POD books

17. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com Insurance (liability and E & O) Accounting Sales Tax Collection and Filing 1099 forms Agreements with subcontractors Compliance with Local, State and Federal regulations

18. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

19. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com David Wilk www.booktrix.com david@booktrix.com @dwilk

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