This document provides an overview of a course on the global economic environment and international business management. The course will examine the impact of globalization, analyze the global economic environment firms operate in, and understand strategies employed by global organizations. Students will develop skills in managing business risks in the global context. The course will evaluate real-world case studies to enable students to critically analyze international business strategies and risks. Assessment will consist of individual assignments, presentations, and a closed-book final examination.

1. MBA
MSc
Business
Management

2. Global
Economic
Environment
Stephen Ong,
BSc(Hons) Econs (LSE), MBA International
Business(Bradford)
MBI/MSc Bioprocessing(UCL)
Visiting Professor, Shenzhen University
Principal Lecturer/Specialist, TARC
chong@mail.tarc.edu.my
28 July 2012

3. Today’s Overview
• Introduction to
1 Course Plan
• Lecture 1 :
2 Globalisation
3 • Group : Video

4. Learning Objectives
In the era of increasing globalization, students
need to be prepared with a range of skills which
will enable them to analyse the global economic
environment in which firms operate. There is also
the need to understand the rationale for a range
of business and marketing strategies that are
implemented by global organisations.
 To enable students to analyze the global
economic environment in which firms operate
 To foster the development of appropriate
business and marketing strategies for global
organizations.
 To provide analytical skills regarding the
operation and management of modern

5. Synopsis
 This course provides students with an
understanding of the global economic environment
and international business management issues.
 Students will learn management skills in the
context of managing business risks in the global
economics environment.
 A sound appreciation of regional cultural and
political economies as well as global supply chain
relationships and their influences on the
organisation is necessary for evaluating
international business management strategies.
 Evaluating real-world case studies will enable
students to be more critical in their selection of
strategic options in international business strategy,
global marketing management and risk
management.

6. Assessment
Coursework (30%) Examination (70%)
Individual written
assignments
encompassing -
 5 case studies (10%)
and Presentation
(individual assessment)  Closed book examination
 1 case study research based on the learning
paper (3,000 words) outcomes.
(20%) on the analysis
of the international
business issues and
risks faced recently by
a PLC in Asia.

7. Course Content
Globalisation and the global
economic environment
International business
environments and operations
Global markets and brands

8. Resources : E-Learning
<Intranet site text here>
http://elearning.tarc.edu.my
 Emerald & ProQuest
http://web3.tarc.edu.my/v1/news/intranet/n_onresourc
es.asp

9. Resources : Core Reading
 Juleff, L, Chalmers, A.. and Harte, P. (2008) Business
Economics in a Global Environment, Napier University
Edinburgh
 Krugman, P. R., Obstfeld, M. and Melitz, M.J. (2012)
International Economics Theory and Policy. 9th Edition.
Pearson
 Daniels, J.D., Radebaugh, L.H. and Sullivan, D.P. (2012)
International Business: Environments and Operations. 14th
edition, Pearson
 Mankiw, N. G. (2008) Principles of Economics. 6th Edition.
South-Western.
 Johnson, Gerry, Whittington, Richard & Scholes, Kevan
(2011) Exploring Strategy, 9th edition, FT Prentice
Hall/Pearson UK.
 Porter, M.E., (2008). On Competition, Harvard Business
Press.
 Keegan, W.J. and Green, M.C. (2013) Global Marketing, 7th
edition, Pearson UK.

10. Recommended Reading
 Stiglitz, J., (2006) Making Globalization work, Penguin.
 Tselichtchev, I. & Debroux, P.(2009), Asia’s Turning Point – An introduction to Asia’s dynamic
economies at the dawn of the new century, Singapore : John Wiley.
 Roach, S. (2009). Stephen Roach on the Next Asia – Opportunities and challenges for a new
globalization. New Jersey : John Wiley.
 Dunning, J.H.,(1992) Multinational Enterprise & the Global Economy, Addison-Wesley.
 Nolan, P. (2009) Crossroads – the End of Wild Capitalism & the Future of Humanity. London :
Marshall Cavendish
 Stiglitz, J., (2002) Globalization and its discontents, Penguin.
 Sachs, J.D., (2008) Common Wealth – economics for a crowded planet, Penguin.
 Sachs, J.D., (2005) The End of Poverty, Penguin
 Eiteman, D.K. et al.,(2007) Multinational Business Finance, 11th edition, Pearson Addison-
Wesley.
 Hill, C.W.L. 2007. International Business: Competing in the Global Marketplace. McGraw Hill.
 Czinkota, M.R. and Ronkainen, I. A. 2007. International Marketing. 8th Edition. Thomson
Learning South-Western
 Brassington, F. and Pettit, S. 2006. Principles of Marketing. 4th Edition. FT Pearson
 Rugman, A. M. and Simon, C. 2009. International Business. 5th Edition. FT Pearson

11. Questions?