Entrepreneurship and Strategic Plan. It is an case study on Successful entrepreneur of Intervela D.O.O. Koper - Victory Sailmakers Company.

1. Entrepreneurship and
Strategic Plan

2. 
Consisting Members
Name:
 Md. Eiaheya©
 Toriqul Islam
 Saila Farha
 Ummul Banin Mou
ID:
 13202119
 13202026
 13202139
 13202099
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3. 
 Zvonko Bezic and Zeljiko Perovic, both born in 1963,
met each other in 1970’s when they both started
sailing with the GALEB SAILING CLUB in Rijeka,
Croatia.
 Finished Degree in 1980’s, Zvonko in Pedagogy and
Zeljiko in maritime Traffic Engineering.
 Zvonko started career in Journalist and Zeljiko as
sailing coach in GALEB.
 Zeljiko here learned how to make the sails for large
sailboats and started making sales on their own.
Sailing
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4. 
A friend from Rijeka persuaded Zvonko to
start his own business.
In 1989, the two started manufacturing
regatta sails for the youth optimist class.
In 1990, the two went into full time sail
business.
They learned about computer aided sail
cutting, employed expert from New Zealand.
Establishment of a Company
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5. 
 In 1991 the Market for sails shrank in Croatia and
Slovenia resulting in Maintaining some resale business
rather than manufacturing sails.
 They accepted positions of hired sailors in Italy and
while making sails in Koper they Launched – making
advertising signs.
 At the end of 1992, the company moved into larger
premises in the marina and modernized their
manufacturing process with the purchase of additional
new sailing machines
Standstill and New Start
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6. 
 Strengths – Price and quality including the finishing
of sails and a two years warranty.
 Weakness – Marketing communication,
standardization, design.
 Opportunities – Selling larger series to companies,
manufacturing sails for larger yachts.
 Threats – Market contraction, poor advertising for
sells, essentials technological changes.
SWOT
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7. 
 Product: Standardization, design improvement and
after sale services.
 Price: Competitive price with regard to individual
customers.
 Place: The extension of the distribution network.
 Promotion: By means of first class sailboat personal
contact, promotional materials, advertising.
Business Plan
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8. 
 Workshop in Rijeka for Croatian market, and also
produced optimist sail.
 Georgia as international business center because;
 Sales staff with 50% of the pay subsidized
 Internet services at minimum rates
 Assistance in getting loans and other form of financing
 Lower rent for business premises.
 In 2001 company purchased a local Italian company
who provided machines and worker.
International Production
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9.  In 1993 sales increased and company was obtaining
customers from Italy, Germany and Austria
 Competitors—
 Olimpic Trieste
 Ulmer Kolius Lignano
 North Monfalcone
 Zadro Trieste
 Seaway Portorose
 Report University of Ljublijana, Slovenia set goal to
increase sale by 58% by 1994-1996 along with increase
in Market share.
Marketing Strategy
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10.  Intervela decided to develop completely new Victory
sail to the International market.
 Sail for Olympic champion of seven times Mateusz of
Poland.
 Finn class sails helped the company to determine the
quality of material and appropriateness of a material
for the product.
 Reasons for penetration into Finn class sail market;
 Development of sail
 Novelty in sail design technology
 Analysis of sail quality.
Penetrating the Global Market
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11. 
 Advertised in specialized nautical journals such
“Navtika”.
 Promoted in international sailing class, newspaper
article.
 Designed website in 1998, made sail covers and
packaging uniform.
 They enlarged the victory loto and decided on red-
white combination of brand and background.
 Organizing training camps with Karel Kuret.
Promotion and Marketing
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12. 
 Sales increase to USD 128,300
 Expansion in business and increase in competitors
 Victory – 90% of total sales, 10% sail repair,
advertising sign making and manufacture of canvas
covers.
 The purchase of Sailcloth material cutter and two
software packages.
 The acquisition of Bankrupt “Kutin Sail Loft” in 1996
Decision and Situation in 1995
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13. 
In 2001 Intervela started developing a sail for
the optimist youth.
The company did an agreement with the
authority of 2000 world championship of youth
sailing competition.
Intervela enjoyed 50% of the market share in
2001 Olympic and set goal of having 50%
market share in Croatian market.
The optimist class
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14. 
To expand 450 square meter facilities in
Croatia particularly for cruising sails.
Investment in boat service.
Search of new location of 1,000 square meter
space.
Decided to promote the brand Victory by
Sportswear partner considering to put name
on garments.
Other Plans for the Future
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15. What is in your Mind ?
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