Entrepreneurship 2018
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This document discusses entrepreneurship in biomedical engineering. It provides advice on starting a biomedical engineering company, including having a purpose, vision, and the necessary ingredients like passion, leadership skills, and technical expertise. It discusses getting the product right and examples like Sir Rolls and Sir Royce. It then focuses on Elaine Saunders' journey developing hearing aid technology and founding Dynamic Hearing, including milestones from 1999 to 2018. The technology discussed is the IHearYou hearing system and its modular and customizable design.
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Entrepreneurship 2018
- 7. Main Ingredients • People • Passion • Purpose • Product (Solution) • Courage
- 8. Shopping list • Leadership skills o Influencing skills o How to motivate people • “Selling skills” • Presentation skills • Expert knowledge • Networks • PR skills • Research and analytical skills • Specific technical skills
- 9. Getting your product right: Sir Rolls and Sir Royce An amazing car A beautiful and amazing car
- 10. We can’t succeed in innovation in healthcare if we base our work on the methods that have caused the problems in the first place
- 11. Two entrepreneurs with a common vision
- 13. 1999 ADRO® invention 2000 Dynamic Hearing founded 2004 Telstra Business Woman (Govt, Private & Corporate sector) 2008 Blamey Saunders operations start 2009 IHearYou patent application 2012 Clunies Ross medal for Science 2013 Australian Business Awards finalist 2014 Incus Bluetooth programmer manufactured in Australia 2015 Social Innovation winner in Good Design Australia Awards The IHearYou system builds on 15 years of science and innovation by the founders / owners of Blamey Saunders hears. CRC HEAR 2016 Clunies Ross medal: Entrepreneur of the Year 2018 Good Design Australia Award of the Year 2018 3 x AIIA iAwards 2018 Facett modular hearing aid launched 2013 SPT Launched
- 14. Purchase a hearing aid designed for Digital Empowerment
- 15. Human centred product design – digital empowerment If we had to design a hearing solution from scratch what we change? • A hearing aid looks like it’s for someone with a disability • A hearing aid is tricky to use – battery change • People buy hearing aids with low connection to their solution – low buy-in to health solution • People have to buy a new device if their hearing needs change • Hearing aids are expensive – a client may not want to spend thousands in one hit
- 16. • Modular – enables personalised solution development • Upgradable – helps manage investment over time • Stigma-busting – shifts perception from disability to ability • Crafted and unique – proud to show off • Magnetised - functional for dexterity/vision challenges • Data planning - enables a data-driven future Facett Addresses Client Needs
- 17. Method 1. Find a friend or two; open the wine 2. Share idea 3. Find a way to make it happen: 1. make a plan to get to market 2. Work out who you are selling to 3. Make a financial plan and find enough money 4. Preparation time; need a plan for this – 5. Cooking time – could be several years; make sure you have some snacks to sustain you
- 18. • The DSP provides state-of-the-art sound processing, amplification, multichannel adaptive directional microphone, noise reduction, and feedback cancellation. • Customized by the end-user with the IHearYou® system using the award- winning Incus-M programmer. • The AgZn rechargeable batteries give 30 hours of operation with trouble- free battery changes. • Magnetic coupling is designed for low dexterity clients. • The battery charger / carry case / drying jar goes everywhere with you. • The add-on wireless module enables NFMI ear2ear communication and Bluetooth communication with smartphones, TVs etc. • The add-on replaceable battery module enables freedom from power requirements while travelling. • Ongoing hearing health data collection over the life of the customer.
Editor's Notes
- So lets take a jump back in history and talk about Charles Rolls and Henry Royce, who are so immortalised that a quality product may be described as a Rolls Royce in its category. Henry Royce was a genius engineer and inventor. He believed in making precise handcrafted components. Other than needing enough money to pay his team – a common problem for inventors, he was not financially ambitious. Charles Rolls saw an opportunity. Without Henry Royce, the Magnificently crafted Rolls Royce cars may not have been created. Without Charles Rolls you may never have heard of them. This is a Silver Ghost. It was quiet, reliable and generations ahead of other cars. To satisfy the RAC it was driven from London to the North of Scotland and back 27 times. It was an engineering marvel. Rolls had invested and was keen to do sales deals, but what about the packaging? The original Silver Ghost was very plain. Under the guiding hand of the entrepreneurial Rolls, the coach builders came in and added add the carefully sculpted body and the veneers and the carpets and the glass and all those additions that interest the engineers so comparatively little, but that attract the customers far more than the components that actually make the whole confection work”. Winchester, Simon. Exactly: How Precision Engineers Created the Modern World (p. 154). HarperCollins Publishers. Kindle Edition. So I have wanted to make hearing aids more accessible to people with hearing difficulties, so key to that was to turn disability into desirability. It’s not enough to work on sound quality, price and delivery model. People must want to use them. Winchester, Simon. Exactly: How Precision Engineers Created the Modern World (pp. 153-154). HarperCollins Publishers. Kindle Edition.
- The Blamey & Saunders hears Mission ...... Borne out of Cochlear Bionic ear technology Belief that hearing is Personal - Control Enhanicng people's lives - the other 80% => Fundamentally different business model - 'direct sales'
- Let me give you an example of how we can save money, improve the client experience, and give greater individualised care. This example is from the hearing aid and telehealth company that I have built, and am growing. The inspiration that I got from my Dad’s deafness brought me to some solutions. I’ve travelled through client care, cochlear implant research and a start up that supplied technologies to hearing aid and headset companies all over the world. There’s a solution that puts the hearing aid user in control of what they like to hear, providing expert help on the consumers terms, giving much greater convenience and reducing the cost of the hearing aids and services by about 70%. We are a hearing aid company in one of the most old fashioned areas of healthcare, and we are leading the way in accessible, client centred healthcare. We do this by making our hearing aids so smart that they do their job really well; we make the customisation so simple that, if you can adjust your TV, you can set these up yourself, and by providing centralised support from our Melbourne HQ, wher I have a team of 25 audiologists, scientists and engineers and clients all over the world. This is how it works: you take a simple listening test on line to find out what speech sounds they hear well, and what sounds they have trouble hearing. This is done at comfortable listening levels, somewhere reasonably quiet. Theses results are used to set up the hearing aids. When the user gets their hearing aids, they use their computer, or tablet or Smart phone, with this gadget here (hold up), to individualise it further.
- Peter – best case take along current finalised modules to pass around.
- Michelle to start introducing longer term concept – Peter to support