The document summarizes a business plan for a new company called VietChicken JSC that aims to provide high quality, fresh chicken and eggs in Vietnam. The company will raise chickens using 100% fresh foods and no weight gain mash to produce tastier, healthier meat. It analyzes the market opportunity, competition, and provides details on products, strategy, management, and financial projections. The goal is to meet the growing demand for safe, fresh food while promoting traditional Vietnamese cuisine.

1. Let buy us, we
are so fresh, safe
and flavor
Viet Chicken Company
Owners:
Nguyen Minh Duc
Tieu Phu Cuong
Nguyen Quang Huy

2. Contents
1 Executive summary
2 Company summary
3 Products and Services
4 Market analysis
5 Strategy
6 Management summary
7 Financial

3. I. Excutive summary
 The need of high quality food-stuff is increasingly fast
 Our business plan is about setting up a new company to provide
customers one type of chicken and eggs which are very high quality
as called “Gà ta”
 As the first idea, we name our company “VietChicken JSC”, we
tend to raise chickens by 100% fresh foods not weight gain mash
or something like that until bring them to the market.
 Objectives:
 Mission: High quality – High value
 Key to success: High quality – Good flavour – Fresh -
Convenience
 Slogan: Chicken good – chicken food
Vietchicken

4. II. Company summary
 This fresh chicken farm was appeared on our mind when we found that
people like chicken meat so much, but they usually hard to find truly
fresh chicken meats. Almost chickens and eggs that they buy are
commercial chicken with unsafety and unflavor.
This farm can contribute to remain Vietnam traditional food and also
meet the high demand of fresh foods.
 Safety & fresh chicken food company
 Owner: Vietchicken is a Joint Stock company, owned in total by its co-
founders, CuongTP, Ducnm and HuyNQ
 Company Locations and Facilities: In Vinh Phuc
 The weather and geographical area are good to raise poultry
 Labor cost is low, traditional experience in raising chicken
 Sources of food such as rice, corn are easy to by and cheap
 Registered procedure is convenient, have supports and encourage of local
government
 Transportation is so easy and quick to HN and others provinces
Vietchicken

5. III. Products
Products
Chicken meats Chicken eggs
First range: - Eggs
-Chickens - Salty eggs
Second rage: …
- Package chickens
- Roasted chicken es u s
- Boiled chicken My boss forc ill
t he h
ru n around
ea c h d a y
Vietchicken

6. III. Products
Viet chicken Others
To be raised by 100% fresh foods not Use weight gain mash
weight gain mash
Time to raise is longer Time to raise is shorter
High quality, good for health, flavor Low quality, not good for health
The meat is tasteful, more hard The meat is tasteless, fat and cloyed
Higher price Lower price
… …
t r aw
W e only ea
We
rice and corn.
Th ơ m
are fresh!
thịt!

7. IV. Market analysis
 Target market:
Hanoi, Vinh Phuc, Phu Tho
Retailers, Restaurants, End users
 Market growth: 20%/year for the first three year period
 Segmentation
Segmentation chart Sales volume
1,810,040,000 Percentage
Distributors (supermarket) 2,446,000,000 37%
Food stores 342,440,000 50%
Family 293,520,000 7%
Other 6%
Vietchicken

8. IV. Market analysis
 Industrial analysis: Five forces analysis: OK to enter
 Competition and Buying partners: many chicken suppliers, but almost
commercial chicken, while our products are fresh, flavor, have a lot of room
 Main Competition: Manh Hoach, Lang Hoa Lac, individual farmers
 Distribution: Supper markets; Food stores; Centre of dense population in
Hanoi…
Vietchicken

9. IV. Market analysis
SWOT analysis
Viet chicken

10. V. Strategy
 Our strategy is based on serving general markets well with high quality,
fresh, safe chicken meat and chicken eggs.
Marketing strategy
 Brand name recognizing
 Built a website www.gaviet.vn
 Word of mouth
 Design piece of advertising about the products.
 Do report about fresh chicken raising process on TV to advertise high quality
 Take part in food-stuff fairs
 chicken and eggs
 Advertise on internet, newspaper, radio…
Distribution strategy: Corporate with super market, restaurants, food
stores… packaging attractive
Vietchicken

11. V. Strategy
Sales strategy
 Place: Hanoi city and big cities
 Target customer: Supermarket, restaurants, hotels, families
 Sales people: 20 people, Well trained about sales.
 Distribution channels: Super markets, Restaurants, food stores, Hotels,
Household, online
 Sales methods:
 Retail dialer, through internet, phone, order.
 Wholesales dealer: to provide supermarket, restaurants, agencies with all
products.
Vietchicken

12. VI. Management
The three HSB-MBA graduated members
Vietchicken

13. VII. Financial analysis
 Base fingers and assumption
 Start up expenses
 Revenue
 Cost of production
 Cost of operation
 Income sheet
 Break even point:
 Ratios:
Gross First Second Third Food
profit industry
ROA -3% 25% 50% 10,56%
ROE -1,6% 12.5% 25% 18,85%
IRR 118%
Vietchicken

14. THANK YOU
for LISTENING
Viet Chicken