Back in 2008 and then again in 2013, Gartner stated how between 70% to 80% of Social Business initiatives would fail in the short time frame of a couple of years, mostly due to a lack of purpose and clearly aligned business imperatives. That means that 7 or 8 out of 10 social business programs will eventually fail no matter how hard people may try. What if there was a different way …? This workshop will cover panagenda’s Enterprise Social Networking Strategy Framework that Luis Suarez has been using effectively with clients and business partners around different social business adaptation techniques to help organizations become successful ‘Socially Integrated Enterprises’. Come and join us to learn what those foundations for success would be like and how you, too, could kick off your own digital transformation initiative in just 6 different steps to start seeing immediate results and real business value, i.e. transform the way we share, learn, collaborate and innovate together to get work done more effectively. Working smarter, not necessarily harder. Why you should attend: Digital Transformation Leaders, Managers or Executives tasked with transforming their social collaboration landscape, interested in: Aligning their key business imperatives with their social business transformation efforts Creating a solid governance model for their Enterprise Social Networking environment Building an engaging online community programme (including a community of change agents / champions) Implementing an effective education & enablement programme around an extensive list of use cases Measuring and evaluating accordingly due progress through data analytics Addressing potential barriers and obstacles while evaluating how healthy & mature the overall Social Business programme is