Enterprise project samuel arias
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This document outlines the steps to starting a new business venture selling bottled iced drinks ("Bolis") to students at a local institution. It identifies the problem of students needing refreshments on hot days. Market research found student demand for the product, with only bottled water as competition. The business will sell Bolis during school breaks to satisfy student thirst and heat relief. The founder will build a team by recruiting student representatives in each classroom to promote purchases. The product is expected to have significant financial impact due to the climate and student desire to cool off with the refreshing drinks.
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information need for paperWhy Is This ImportantProduc.docx
information need for paper
Why Is This Important?
Product development is the engine for making innovations—new ideas—come to life. This is at the heart of what businesses do. In fact, without an understanding of how to develop new ideas and turn them into products, businesses wouldn’t exist. The companies that have been around for decades, such as GE or Apple, continue to thrive because they know how to listen to customers, generate new ideas, and turn those ideas into products their customers love and—most importantly for the business—purchase. Companies who aren’t able to go through this process won’t have anything to sell that customers want. Those companies will lose their customers to competing businesses. Without customers, a company won’t be around for long. That’s a big risk for a business.
Companies also need to know how well a product is doing in the market. Is it still new and exciting, and are sales growing? Are customers continuing to buy it, and have sales been steady over the last few months? Or do people seem to not want the product anymore, and are sales starting to fall? These phases are all natural parts of the product life cycle. It’s important for businesses to be able to recognize each of these phases. For example, if customers no longer want a particular product, a company can begin the process of creating a new, better product to replace the current one. Businesses need to know when and how to introduce these new products.
QUICK QUESTION:
Do you work for a company that consistently creates new and interesting products? Or have most of the products been around for a while?
What companies come to mind that do a good job of introducing new products?
How Does This Connect to the Other Parts of Business?
Products and services are the backbone of a business. Companies exist because they have something valuable to offer their customers. Without that, a company has nothing to sell—and customers have nothing to buy. That, of course, means there is no money for the accountants and finance team to track and measure. Sure, a business can have a leadership team and strong management, but it will just be people in an office with nothing to sell. How will it compete with other businesses with a product?
This is why we’re starting with product development. Throughout the rest of this course, you’ll learn how products are sold to customers, how those sales lead to profits and growth, and how strong teams can lead companies to do even more. But remember, all good businesses are built around a product or service that meets a need or addresses an opportunity.
Now, let’s jump right into this week’s materials with an Explore Activity.
STRAYER TALKS: PRODUCT DEVELOPMENT WITH ALIKAY NATURALS
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Why Is This Important?
Product development is the engine for making innovations—new ideas—come to life. This is at the heart of what businesses do. In fact, without an understanding of how to develop new ideas and turn them into products, businesses wouldn’t exist. The companies that have been around for decades, such as GE or Apple, continue to thrive because they know how to listen to customers, generate new ideas, and turn those ideas into products their customers love and—most importantly for the business—purchase. Companies who aren’t able to go through this process won’t have anything to sell that customers want. Those companies will lose their customers to competing businesses. Without customers, a company won’t be around for long. That’s a big risk for a business.
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QUICK QUESTION:
Do you work for a company that consistently creates new and interesting products? Or have most of the products been around for a while?
What companies come to mind that do a good job of introducing new products?
How Does This Connect to the Other Parts of Business?
Products and services are the backbone of a business. Companies exist because they have something valuable to offer their customers. Without that, a company has nothing to sell—and customers have nothing to buy. That, of course, means there is no money for the accountants and finance team to track and measure. Sure, a business can have a leadership team and strong management, but it will just be people in an office with nothing to sell. How will it compete with other businesses with a product?
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“Everything changes and nothing stands still.”
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This document provides guidance on developing new business ideas and marketable products. It discusses generating ideas, screening ideas, product development process, making products unique and competitive, applying innovative techniques, employing a unique selling proposition, digital marketing strategies, developing a brand, designing logos, and provides examples of business ideas and logos. The overall aim is to help entrepreneurs develop new products and services that satisfy customer needs and can be successfully commercialized.
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The document discusses strategies for the evolution of college stores to better meet student needs and preferences in order to gain a larger share of the campus market. It outlines tactics for college stores to gather student input on desired merchandise, create engaging store environments, differentiate their offerings through innovative merchandising approaches, and build loyalty programs to strengthen their value proposition on campus. Case studies of successful stores that have implemented these strategies are also presented.
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mind is a brand on livestock. Branding of a product should be
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sets your product apart from your competition. You want your
brand to be able to expand your customer base and increase
your market share. The larger your customer base and market
share the more powerful your brand will become.
There are many factors that go into making a brand successful and
there are even more that go into keeping you brand successful. By
learning the basic steps, you will be able to put your brand on the
best possible path to success. You will find that marketing and
branding go hand in hand. A good brand will help your marketing
and strong marketing will help build a strong brand. It is up to you to
do your homework to ensure that you make the right decisions to
help your company build a strong brand.
Your goal is to build a brand that is the recognized leader in a given
category. This makes the consumer want to be aligned with your
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vi Introduction
tion that they have made the correct decision for themselves and
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EIA2018Italy - Yrjö Ojasaar - Customer Persona Design, Customer Validation, C...
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This document discusses how to grow a business 10x through customer development. It emphasizes the importance of understanding customer needs and validating assumptions through experiments rather than launching a product without validation. Key points covered include:
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The Essence of Shopper Marketing
What Shopper Really Is, What it isn’t, and Who’s Profiting
The Key Differences Between Consumers and Shoppers
The Incredible Importance of Shopper Insights/Analytics
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Processes and Best Practices
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Channels, Trends, Seasonal Events and Tactics
Common Challenges in the Shopper Marketing World
Watching Your Competition Closely for Insights
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What You Need to Succeed
Digital & Social Acumen
Partnership With All Levels (Retailer, Brand, and Agency)
Retailer Led Marketing
Brand Led marketing
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Seamless Shopping Experiences
Final Thoughts
Acknowledgements
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Shopper Marketing action plan & toolkit
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Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
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vi Introduction
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This document provides information on selling techniques and sales concepts. It discusses that selling requires planning, research, and developing skills through practice. It also explains that customers are more satisfied and a business is more profitable when sales are done correctly by understanding customer needs and decision-making processes. Vocabulary and concepts around sales quotas, personal selling, consultative selling, and customer motives and types of decisions are defined.
The Definitive Shopper Marketing Guide
Shopper Marketing is a core B2C (business to consumer) marketing strategy used to activate your brand in the online and offline retail world. From omnichannel marketing, to analyzing shopper insights, this guide distills a best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
With input by experts in the shopper marketing world, this guide will take you from the basics and into the challeneges, tactics and metrics you need to follow. After all of the best practices are shared, there is a stage by stage, step by step action plan with tools and templates designed to immediately help your organization leverage best practices.
Table of Contents
Introduction: The Evolution of Shopper Marketing
The Essence of Shopper Marketing
What Shopper Really Is, What it isn’t, and Who’s Profiting
The Key Differences Between Consumers and Shoppers
The Incredible Importance of Shopper Insights/Analytics
The Non-Linear Omni-Channel Shopper Journey
Powerful Statistics that Make the Business Case
Case Study: Scotch Tape
The Nuts and Bolts of Shopper Marketing
Processes and Best Practices
Know Your Shopper(s) Before You Begin
Channels, Trends, Seasonal Events and Tactics
Common Challenges in the Shopper Marketing World
Watching Your Competition Closely for Insights
Case Study: Allegra
What You Need to Succeed
Digital & Social Acumen
Partnership With All Levels (Retailer, Brand, and Agency)
Retailer Led Marketing
Brand Led marketing
Case Study: Alcon
Exploring the Future of Shopper Marketing
Neuromarketing and Behavioral Insights
Tracking, Testing and Simulations
Seamless Shopping Experiences
Final Thoughts
Acknowledgements
Bibliography
Shopper Marketing action plan & toolkit
The Definitive Shopper Marketing Guide
In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
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Enterprise project samuel arias
- 1. SAMUEL ARIAS
- 2. TABLE OF CONTENTS IDENTIFYING A PROBLEM FIND A MARKET POTENTIAL IDENTIFY COMPETITION CLEARLY DEFINE WHTAT WILL DO CREATE YOUR PROJECT BUILD YOUR TEAM IDENTIFYING THE IMPACT OF THE PRODUCT
- 3. IDENTIFYING A PROBLEM The proposed venture is carried out you have to start looking for a problem that would be beyond the need to satisfy a population (clients or users), in this case students of the institution. You could see the need for variety of products in the store, Bolis.
- 4. FIND A MARKET POTENTIAL The next step is to determine whether there is actually a group of potential customers for the product to justify the continuation of this project, so you have to take statistics. In a survey of the institution which in May 4 students called attention to the purchase of the product per day it was performed.
- 6. IDENTIFY COMPETITION It turns out that in the community tent for heat, there is only the famous bags of water. What this leads us to the competition since competería of which makes the student will pass the heat.
- 7. CLEARLY DEFINE WHAT WILL DO Bolis sell all days during breaks from school to also pass the heat and thirst that occurs every day at school.
- 8. CREATE YOUR PROJECT Be sure that students prefer to cool off with the famous Bolis
- 9. BUILD YOUR TEAM I'll take care of choosing an employee in each classroom to motivate purchase.
- 10. IDENTIFYING THE IMPACT OF THE PRODUCT It is expected to generate a lot of profit due to the impact of climate on breaks. Students who suffer from temperature and want to cool off with a delicious bon ice.