Competitor Analysis and Marketing Mix Strategies
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The document discusses key considerations for enterprise product marketing and management in business including competitors, sales metrics, ownership counts, repeat orders, market share, the marketing mix of product, price, promotion, and place. It also covers topics like product differentiation, features, customer expectations, variants, discounts, advertising, distribution channels, geographic markets, and customer loyalty metrics.
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Competitor Analysis and Marketing Mix Strategies
- 1. Competitor/s • Sales Worth • Ownership count • Repeat orders • Market share Marketing Mix Product Efficiency Quality Price Promotion Marketing Product Differentiation Features Capabilities /Functions Price 11/17/2015 1 Model / Model configuration Market Segment Product Segment Competency Customer Expectation ENTERPRISE PRODUCT MARKETING /MANAGEMENT IN BUSINESS ENVIRONMENT Variants Discount /loyalty coupons Advertising Direct /Online Channel distributions Place / Geography Customer loyalty /retention metrics