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DISTRIBUTION DEPARTMENT




     Planning Meeting
Market
   Market share
   Current market
   Future Market
   Market indicators
   Consumer profile
Competition

        Current competition

        Emerging competition

        Competitors’ strengths

        Competitors’ weaknesses

        Pricing
Distribution




  Consumer     Strategic     System
   Analysis    Planning    Development
Product Fulfillment
   Distribution
     Costs

     Reliability

     System    needs
   Packaging
     Pricing

     Appearance

     Strengths/weaknesses
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Pps2 c1 ss

  • 1.
  • 2. DISTRIBUTION DEPARTMENT Planning Meeting
  • 3. Market  Market share  Current market  Future Market  Market indicators  Consumer profile
  • 4. Competition  Current competition  Emerging competition  Competitors’ strengths  Competitors’ weaknesses  Pricing
  • 5. Distribution Consumer Strategic System Analysis Planning Development
  • 6. Product Fulfillment  Distribution  Costs  Reliability  System needs  Packaging  Pricing  Appearance  Strengths/weaknesses