Enterprise 2.0 - will it really deliver?

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Jeff Patmore, Head of The Strategic University Research for BT Group, talks about Enterprise 2.0 - will it really deliver? at Warwick Business School 19/01/2009

Enterprise 2.0 - will it really deliver?

Jeff Patmore, Head of Strategic
University Research , BT

why are we looking at this?

success in global ICT solutions means being;

lean
efficient
incredibly well informed
able to share knowledge easily
embracing the latest ‘ways of working’

© British Telecommunications plc

the world we live in…

Jimmy Wales

© British Telecommunications plc

the web…

• The changes brought about by the web are both
global and in every aspect of our lives…
• There is a constant interaction between technology
and society with each building upon the other in
regular cycles
– Understanding these is the key to understanding the
future!

© British Telecommunications plc

applications…
WikiWikiWeb on the Internet Mar 1995
The term "weblog" was created Dec 1997
Wikipedia (English) launched Jan 2001
WW2 the peoples war site Jun 2003
Second Life Launch Jun 2003
MySpace Nov 2003
Flickr Feb 2004
FaceBook Feb 2004
Web 2.0 - O'Reilly Media 2004
Rocketboom Video Blog launched Oct 2004
Bebo Launched Jan 2005
YouTube launched May 2005
YoQoo (Chinese YouTube Clone) Jul 2006
FaceBook -open to all users Sept 2006
Google buy YouTube $1.6bn (£856m) Oct 2006
FaceBook – open API Jun 2007
Microsoft paid $240m for a 1.6% of Facebook Oct 2007
Facebook passes MySpace May 2008

© British Telecommunications plc

exponential change…

70000

60000

50000

40000
Uptake

30000

20000

10000

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

© British Telecommunications plc

new paradigms

Enterprise 2.0 + Employee 2.0
© British Telecommunications plc

Enterprise 2.0…

© British Telecommunications plc

networks…

© British Telecommunications plc

social networks inside a business….

© British Telecommunications plc

employee 2.0

Comfortable working anywhere in the world
Agile - moving from project to project as needed
A ‘T shaped’ person - deep skill & broad knowledge
A networker - maintaining contacts on-line
A strong communicator - in any mode
Very well informed and up-to-date (Int’ & Ext’)
A contributor to news groups and blogs
A content creator - both text and multi-media

© British Telecommunications plc

in a complex and exponential world…..

Roz Picard High Herr

Joe Paradisio

Hiroshi Ishii

Henry Lieberman
Judith Donath
Pattie Maes
Cynthea Breazeal

John Maeda Dan Ariely

Andy Lippman
It’s not what you know it’s who you know…..
© British Telecommunications plc

UK US
virtual communities…
Malaysia

David Clark

Natasha Dwyer

UK
UK

© British Telecommunications plc

Australia

making change happen…

• If we allow things to spread virally they will take off -
but we have to be prepared to wait for people to
understand the benefits and for the messages to
spread - it will be an exponential growth - slow at first.

– The old saying (pre-dot com bubble) if you build it they
will come (field of dreams) - should be modified to;

‘If you build it and it is useful, they will come’.

© British Telecommunications plc

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