Blyk is a mobile network in the UK that provides free texts and minutes to 16-24 year olds. It is funded by advertising and members receive up to 217 texts and 43 minutes per month. Blyk partners with brands to deliver targeted messages to young people based on their interests and demographics. Over 140,000 members have joined Blyk as it provides a way for brands to interact directly with their target audience. Initial results show response rates around 29%, much higher than other media.

1. @ Mobile Monday, Amsterdam
Antti Öhrling, Co-founder
1 © Blyk Sunday, June 8, 2008 Blyk

2. What is Blyk?
^ Blyk is the FREE - SIM only - mobile network for 16-24s
that is funded by advertising
^ Blyk links young people with brands they like and gives
them free texts and minutes each month
^ Members in UK get 217 texts and 43 minutes free every
month and no more than 6 brand messages per day
^ There is no contract and no catch
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3. What’s common?
Newspapers
Radio
Television
Magazines
Internet
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4. What’s different?
Mobile
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5. Good to remember
Give people what they want
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6. What do young people want in mobile?
Text
Voice
Alarm clock
Source: Blyk European Research, 2007
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7. Good to remember
Give advertisers what they
need
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8. Traditionally brands have required reach and frequency
600+ 251,119
TV stations outdoor sites
3561 Young
Brand 389
radio stations cinema screens People
3445 11,950,000,000
magazines webpages
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9. The big mobile promise
Interaction
Interests
Location
Lifestage
Demographics
Mobile is the perfect advertising platform to bring engagement and relevance
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10. Blyk offers direct access that builds engagement
Direct access to 16-24s
Young
People
Brand Engagement & Relevance
Dialogue with your
target audience
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11. Does it work?
100,000 members in April (UK)
>140,000 members today and
thousands joining every week
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12. Does it work?
10% response rate would be 4 times more than any other media
29%
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13. Here’s a sampling of the brands that work with us today
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14. Our biggest surprises until today?
^ Mass distribution capability of MMS
did not exist in telco world
^ Members have embraced Blyk as their
own “thing” very quickly
^ Host operator partners have seen the
value we can bring to them in this very
hard to reach and low margin market
^ Brands and agencies are more
innovative and enthusiastic than publicly
quoted
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15. Penguin Books Return to
menu
Answer: ^Y Answer: ^N
Audio Clip Awareness
Extract: Chapter 1 Nick Hornby’s Latest releases
Slam
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16. Thank you.
http://www.blyk.com
16 © Blyk Sunday, June 8, 2008 Blyk