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The World Is Open For Business.  Yours. An Overview of the  U.S. Commercial Service
Why Should You Export? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Impacts of Exporting  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exporters Are Small Business 97%   of U.S. exporters are  SMEs with < 500 employees  75%  of exporters have < 20 employees 7 in 10  new U.S. jobs are created by small businesses
Exports & Hawaii
Hawaii’s Top Exports Tourism Services Education & Training Environmental Technologies Cosmetics / Skin Care Agriculture & Processed Foods
Hawaii’s Top Exports Hawaii Exports Based on Origin of Movement HTS   Description   US Dollars   % Share   %Δ 08/07   2007   2008   2007   2008   2008/2007   22  Beverages  42,204,853  37,569,727  7.54  3.9  -10.98  18  Cocoa  15,944,232  16,599,114  2.85  1.72  4.11  9  Spices/Coffee And Tea  7,304,677  7,018,267  1.3  0.73  -3.92  76  Aluminum  7,361,090  6,900,668  1.31  0.72  -6.25  12  Misc Grain/Seed/Fruit  3,805,825  5,133,636  0.68  0.53  34.89  20  Preserved Food  4,553,234  5,068,279  0.81  0.53  11.31  10  Cereals  1,486,206  3,281,321  0.27  0.34  120.79  42  Leathr Art;Saddlry;Bags  2,862,885  2,978,381  0.51  0.31  4.03  95  Toys And Sports Equipmt  2,413,336  2,872,111  0.43  0.3  19.01  33  Perfumery/Cosmetic/Etc  2,720,209  2,654,592  0.49  0.28  -2.41  93  Arms And Ammunition  5,645,967  1,850,516  1.01  0.19  -67.22  30  Pharmaceutical Products  1,852,556  1,761,063  0.33  0.18  -4.94  91  Clocks And Watches  1,010,997  1,681,710  0.18  0.17  66.34  92  Musical Instruments  2,648,193  1,633,804  0.47  0.17  -38.3
Hawaii Export: Coffee Who is buying? Top Global Importers Commodity: 0901, Coffee, Coffee Husks & Skins, Coffee Substitutes Rank Reporting Country United States Dollars 2006 2007 Reporting Total 14,297,492,235 17,053,983,357 1 Germany 2,346,555,380 2,780,324,135 2 France 922,715,741 1,135,345,616 3 Italy 871,668,372 1,091,582,381 4 Japan 990,582,099 1,007,536,566 5 Belgium 576,881,197 616,942,661 6 Canada 633,235,711 681,828,070 7 Spain 485,158,540 615,529,732 8 United Kingdom 420,201,477 481,947,242 9 Switzerland 252,695,531 326,401,485 10 Austria 267,985,342 386,423,340
Hawaii Export: Coffee Where is U.S. coffee going? Top U.S. exports Commodity: 0901, Coffee, Coffee Husks & Skins, Coffee Substitutes Ranking Partner Country US Dollar % Change 2007 2008 2008/2007 World 544,540,906 617,324,345 13.37 1 Canada 402,913,519 455,420,320 13.03 2 Japan 44,294,196 55,704,640 25.76 3 Russia 233,570 23,024,121 9757.48 4 Singapore 11,451,807 13,562,164 18.43 5 China 10,656,153 13,014,006 22.13 6 Germany 35,747,261 12,714,003 -64.43 7 South Korea 5,923,339 9,627,450 62.53 8 Mexico 3,355,982 5,678,248 69.2 9 Taiwan 1,996,288 3,645,264 82.6 10 Bermuda 1,581,979 1,694,163 7.09
Hawaii Export: Coffee Where is Hawaii coffee going? Top HI exports Commodity: 0901, Coffee, Coffee Husks & Skins, Coffee Substitutes     US Dollar % Change Rank Country 2007 2008 2008/2007 World 7,117,465 6,966,482 -2.12 1 Japan 5,530,968 5,050,100 -8.69 2 Sweden 1,212,584 1,244,283 2.61 3 Canada 91,023 317,836 249.18 4 Germany 204,835 249,702 21.9 5 South Korea 28,838 49,679 72.27 6 United Kingdom 0 18,000 0 7 Taiwan 32,901 10,169 -69.09 8 Australia 12,566 10,112 -19.53 9 Finland 0 9,277 0 10 France 0 4,800 0
Japan India Australia Malaysia China South Korea Hawaii’s Best Export Markets Hong Kong
Leveraging Free Trade Agreements
Free Trade Agreements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free Trade Agreements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free Trade Agreements
Free Trade Agreements ISRAEL JORDAN
Free Trade Agreements Country 2007 MMUSD 2008 MMUSD Percent Change NAFTA 332,499 353,931 6.45% Canada 213,118 222,424 4.40% Mexico 119,381 131,507 10.20% CAFTA-DR 21,274 23,922 12.45% Costa Rica 4,224 5,047 19.50% Dominican Rep 5,793 6,293 8.60% Guatemala 3,872 4,493 16.00% Honduras 4,327 4,699 8.60% Nicaragua 846 1,030 21.70% El Salvador 2,209 2,357 6.70% Australia 17,916 20,948 16.90% Bahrain 565 779 37.80% Chile 7,610 11,366 49.40% Israel 9,940 10,238 3.00% Jordan 831 904 8.70% Morocco 1,333 1,506 12.90% Oman 1,034 1,380 33.40% Peru 3,764 5,686 51.10% Singapore 23,576 25,655 8.80% Total 420,348 456,319 8.60%
Free Trade Agreements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global Connecting with International Markets
Are You Export Ready? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Export Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determine Product Potential ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop An Export Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus Your Efforts!
Basic Guide to Exporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Overview of the  U.S. Commercial Service How the U.S. Government Can Help
U.S. Commercial Service Creating Prosperity Through Global Trade  ,[object Object],[object Object],[object Object]
Our Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Services: Market Research ,[object Object],[object Object],[object Object],[object Object],Target the Best Markets with Our World Class Research
Our Services: Trade Events ,[object Object],[object Object],[object Object],[object Object],Promote Your Product or Service to Pre-Screened Buyers
Our Services: Find a Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],Meet the Best Buyers, Distributors, and Agents
Our Services: Consulting ,[object Object],[object Object],[object Object],[object Object],Get Personalized Advice at Every Stage of Exporting
Leverage Our Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Note: A small company is defined as employing 500 employees or less. Fees vary for Trade Missions, Single Company Promotions, and the Platinum Key Service. Cost of Services Our Services Small Company New Exporter Discount Large Company Local Counseling FREE FREE FREE Market Research Reports FREE FREE FREE Country Commercial Guides FREE FREE FREE Export.gov Information FREE FREE FREE 1.800.USA.TRADE FREE FREE FREE Gold Key  (Matchmaking) $700 $350 $2,300 International Company Profile  (Due Diligence) $600 $350 $900 International Partner Search  (Prequalified contacts) $550 $350 $1,400 Featured U.S. Exporter  (Overseas web promotion) $150 $75 $300 Commercial News USA  (global print advertising) www.thinkglobal.us/advertiser/rates.php
Our Strategic Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Our Clients Have To Say… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mahalo! John Holman, Director Hawaii Export Assistance Center www.buyusa.gov/hawaii  808.522.8040 or  808.522.8041 www.export.gov 1.800.USA.TRADE

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Export 101

  • 1. The World Is Open For Business. Yours. An Overview of the U.S. Commercial Service
  • 2.
  • 3.
  • 4.
  • 5. Exporters Are Small Business 97% of U.S. exporters are SMEs with < 500 employees 75% of exporters have < 20 employees 7 in 10 new U.S. jobs are created by small businesses
  • 7. Hawaii’s Top Exports Tourism Services Education & Training Environmental Technologies Cosmetics / Skin Care Agriculture & Processed Foods
  • 8. Hawaii’s Top Exports Hawaii Exports Based on Origin of Movement HTS Description US Dollars % Share %Δ 08/07 2007 2008 2007 2008 2008/2007 22 Beverages 42,204,853 37,569,727 7.54 3.9 -10.98 18 Cocoa 15,944,232 16,599,114 2.85 1.72 4.11 9 Spices/Coffee And Tea 7,304,677 7,018,267 1.3 0.73 -3.92 76 Aluminum 7,361,090 6,900,668 1.31 0.72 -6.25 12 Misc Grain/Seed/Fruit 3,805,825 5,133,636 0.68 0.53 34.89 20 Preserved Food 4,553,234 5,068,279 0.81 0.53 11.31 10 Cereals 1,486,206 3,281,321 0.27 0.34 120.79 42 Leathr Art;Saddlry;Bags 2,862,885 2,978,381 0.51 0.31 4.03 95 Toys And Sports Equipmt 2,413,336 2,872,111 0.43 0.3 19.01 33 Perfumery/Cosmetic/Etc 2,720,209 2,654,592 0.49 0.28 -2.41 93 Arms And Ammunition 5,645,967 1,850,516 1.01 0.19 -67.22 30 Pharmaceutical Products 1,852,556 1,761,063 0.33 0.18 -4.94 91 Clocks And Watches 1,010,997 1,681,710 0.18 0.17 66.34 92 Musical Instruments 2,648,193 1,633,804 0.47 0.17 -38.3
  • 9. Hawaii Export: Coffee Who is buying? Top Global Importers Commodity: 0901, Coffee, Coffee Husks & Skins, Coffee Substitutes Rank Reporting Country United States Dollars 2006 2007 Reporting Total 14,297,492,235 17,053,983,357 1 Germany 2,346,555,380 2,780,324,135 2 France 922,715,741 1,135,345,616 3 Italy 871,668,372 1,091,582,381 4 Japan 990,582,099 1,007,536,566 5 Belgium 576,881,197 616,942,661 6 Canada 633,235,711 681,828,070 7 Spain 485,158,540 615,529,732 8 United Kingdom 420,201,477 481,947,242 9 Switzerland 252,695,531 326,401,485 10 Austria 267,985,342 386,423,340
  • 10. Hawaii Export: Coffee Where is U.S. coffee going? Top U.S. exports Commodity: 0901, Coffee, Coffee Husks & Skins, Coffee Substitutes Ranking Partner Country US Dollar % Change 2007 2008 2008/2007 World 544,540,906 617,324,345 13.37 1 Canada 402,913,519 455,420,320 13.03 2 Japan 44,294,196 55,704,640 25.76 3 Russia 233,570 23,024,121 9757.48 4 Singapore 11,451,807 13,562,164 18.43 5 China 10,656,153 13,014,006 22.13 6 Germany 35,747,261 12,714,003 -64.43 7 South Korea 5,923,339 9,627,450 62.53 8 Mexico 3,355,982 5,678,248 69.2 9 Taiwan 1,996,288 3,645,264 82.6 10 Bermuda 1,581,979 1,694,163 7.09
  • 11. Hawaii Export: Coffee Where is Hawaii coffee going? Top HI exports Commodity: 0901, Coffee, Coffee Husks & Skins, Coffee Substitutes     US Dollar % Change Rank Country 2007 2008 2008/2007 World 7,117,465 6,966,482 -2.12 1 Japan 5,530,968 5,050,100 -8.69 2 Sweden 1,212,584 1,244,283 2.61 3 Canada 91,023 317,836 249.18 4 Germany 204,835 249,702 21.9 5 South Korea 28,838 49,679 72.27 6 United Kingdom 0 18,000 0 7 Taiwan 32,901 10,169 -69.09 8 Australia 12,566 10,112 -19.53 9 Finland 0 9,277 0 10 France 0 4,800 0
  • 12. Japan India Australia Malaysia China South Korea Hawaii’s Best Export Markets Hong Kong
  • 13. Leveraging Free Trade Agreements
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  • 17. Free Trade Agreements ISRAEL JORDAN
  • 18. Free Trade Agreements Country 2007 MMUSD 2008 MMUSD Percent Change NAFTA 332,499 353,931 6.45% Canada 213,118 222,424 4.40% Mexico 119,381 131,507 10.20% CAFTA-DR 21,274 23,922 12.45% Costa Rica 4,224 5,047 19.50% Dominican Rep 5,793 6,293 8.60% Guatemala 3,872 4,493 16.00% Honduras 4,327 4,699 8.60% Nicaragua 846 1,030 21.70% El Salvador 2,209 2,357 6.70% Australia 17,916 20,948 16.90% Bahrain 565 779 37.80% Chile 7,610 11,366 49.40% Israel 9,940 10,238 3.00% Jordan 831 904 8.70% Morocco 1,333 1,506 12.90% Oman 1,034 1,380 33.40% Peru 3,764 5,686 51.10% Singapore 23,576 25,655 8.80% Total 420,348 456,319 8.60%
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  • 20. Going Global Connecting with International Markets
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  • 26. An Overview of the U.S. Commercial Service How the U.S. Government Can Help
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  • 34. Note: A small company is defined as employing 500 employees or less. Fees vary for Trade Missions, Single Company Promotions, and the Platinum Key Service. Cost of Services Our Services Small Company New Exporter Discount Large Company Local Counseling FREE FREE FREE Market Research Reports FREE FREE FREE Country Commercial Guides FREE FREE FREE Export.gov Information FREE FREE FREE 1.800.USA.TRADE FREE FREE FREE Gold Key (Matchmaking) $700 $350 $2,300 International Company Profile (Due Diligence) $600 $350 $900 International Partner Search (Prequalified contacts) $550 $350 $1,400 Featured U.S. Exporter (Overseas web promotion) $150 $75 $300 Commercial News USA (global print advertising) www.thinkglobal.us/advertiser/rates.php
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  • 37. Mahalo! John Holman, Director Hawaii Export Assistance Center www.buyusa.gov/hawaii 808.522.8040 or 808.522.8041 www.export.gov 1.800.USA.TRADE

Editor's Notes

  1. There is no better time to export. 95% - which accounts for over 70% of the world’s purchasing power So if a U.S. business is only selling domestically, they are reaching just a small share of potential customers.
  2. International PLC
  3. 51% U.S. Content