The document describes two bars - Hong Kong Bar in Penang and Luna Bar in Kuala Lumpur. Hong Kong Bar was established in 1980 and has a classic rustic ambiance, catering mainly to foreign customers. Luna Bar was founded in 2004 and is located on the rooftop of a hotel, known for its modern atmosphere and views of the city skyline. While both bars face competitive pressures, Luna Bar is considered more commercially successful due to its larger customer base, spacious interior, and higher profits. Barriers to entry in the bar industry include the large capital required and the need to offer a unique experience. The bars exhibit characteristics of monopolistic competition, differentiating their products while also competing on price
9. HONG KONG BAR IN
PENANG
FOUNDER
MR. TAN CHO KHEN
AND MDM. YEOH SZE
HOON
CURRENT
MS. JENNY
1980
10. LOCATION
HONG KONG BAR IN
PENANG
● Located off
Chulia Street in
George Town,
Penang.
● 5 minutes walk
from Continental
Hotel
11. ● Classic rustic ambiance
● The Hong Kong Bar is ran
by the Tan siblings, Mr.
Peter Tan and Ms Jenny
Tan occasionally with the
help of a part time
employee
● Serves a wide variety of
alcoholic beverages as well
as non-alcoholic beverages.
HONG KONG BAR, PENANG
12. They have a wide variety of customers, mainly foreigners from different countries like Australia, United Kingdom, United States
of America, and New Zealand.
They have a wide variety of
customers, mainly foreigners
from different countries.
- Australia
-United Kingdom
-United States of
America
- New Zealand
13. ● Very competitive especially with
bars along the same road.
● The Hong Kong Bar has the
benefit of legacy and old
reputation to bring in customers.
● It’s walls are decorated with
photos, articles, badges, trinkets
and plates.
14. LUNA BAR IN KUALA
LUMPUR
FOUNDER
MR. LIM KWONG
HING
CURRENTLY
MR. ROSLAN
2004
16. ● Founded in 2004 - Mr. Lim
Kwong Hing
● 1st rooftop bar in Kuala
Lumpur (On Pacific
Regency hotel’s 34th floor)
● Serves drinks and food
● Has a fine-dining restaurant
- Cristallo di Luna
● View of Petronas Twin
Towers and the Kuala
Lumpur Tower can be seen
LUNA BAR, KUALA
LUMPUR
21. :Discover in 2004
: Founder by Mr Lim Kwong Hing
: Popular since year of establish
: Additional of fusion restaurant
: Well-known in tourism destination
28. SUSTAINABILITY (HONG KONG
BAR)
- Hong kong bar survived in
this field about 30 years ago.
-Price of drinks is very fair and
no
extra charge.
-Hong kong bar is a Classic
bar and is famous for their
friendly service.
29. SUSTAINABILITY (HONG KONG
BAR)
- Popular among the dispatched
soldiers.
-Wall fully hung with metal
badges.
-Hong kong bar is located heart
of the city.
30. SUSTAINABILITY (HONG KONG
BAR)
-Owner will take pictures of
visitors and sign their
autographs in a photobook.
- Run an honest, simple ,
Penang homely treatment
-Opening hour start from
morning until
midnight.
32. SUSTAINABILITY (LUNA BAR)
- The stylish and trendy
setting of the bar is popular
amongst the younger
generation.
-Besides that, Luna bar is
located at the rooftop of
Pacific Regency hotel where
hotel guests can enjoy
a few drinks during their visit
33. SUSTAINABILITY (LUNA BAR)
-Promote by offering discounts
and an enjoyable atmosphere.
- A fusion concept fine dining
restaurant, Cristallo di Luna, is
located just next to the open air
bar for customers to dine-in.
34. SUSTAINABILITY (LUNA BAR)
- invites famous DJ to spin ,
magicians and so on.
-having a lot of events such as
gold party, white
bikini party.
- offering 360 views of of the Twin
Towers, and
occasionally a number of local
37. COMPARISON
Location Heart of the city
Target
Customers
Foreigners
Motives Provide a comfortable setting for
customers to enjoy a drink
Transportatio
n
Travel by car
SIMILARITIES
38. Differenc
es
Hong Kong Bar Luna Bar
Food
services
Provides alcoholic
and non alcoholic
drinks
Provide fine-dining food,
snacks, alcoholic and non
alcoholic drinks
Music
system
Does not have a
music system
installed in the bar
Have a good music
system installed in the
bar. (Also has a DJ booth
for invited DJs to spin on
the turntable.)
39. DIFFERENCE
S
HONG KONG BAR LUNA BAR
Entertainmen
t
Does not provide
any entertainment
for guests
Provides a swimming pool for guests,
as well as a stage and DJ booth that will
be used during events by performers
Space Very cramped with
seats along the
bar counter
Very spacious and there is a wide
walkway for guests to walk through and
sofas surrounding the swimming pool
Number of
Staff
Only have 1 to 2
staff members,
which are the
Have more than 20 staff members that
are divided into different jobs and
responsibilities
42. BARRIERS TO ENTRY
❖ It is relatively difficult to be recognized in this
industry for beginners that have to start from
scratch.
❖ Reason is because they will face many
obstacles
43. ➔LARGE CAPITAL
A large sum of money is needed to start a
goods producing business.
Needed to pay for assets such as:
❖ Space Rental
❖ Bar Equipment
44. ➔UNIQUENESS
A bar has to be UNIQUE and
EXTRAORDINARY
to attract customers.
❖ Has to exceed other competitors attractions.
❖ May cost more money (location,
decorations)
48. ➔CHARACTERISTICS OF A
MONOPOLISTIC COMPETITION
❖ Many producers and consumers in the market
❖ No business has total control over the market price
❖ No interaction between firms
49. BOTH THESE BARS HAVE
MONOPOLISTIC COMPETITIVE
CHARACTERISTICS
HONG KONG LUNA
50. STRATEGIES
❖ Set the prices of their products based on the demand
curve
❖ Products are priced so that customers will continue
purchasing their products.
❖ They use major advertising such as promotions and
events.