The document proposes a cross-media program called "Music Quickie" to promote an active lifestyle among young professionals frequenting business centers in Indonesia. The program will feature a daily game show aired on TV three times a day, where participants sing songs using a prompted word. Viewers can engage through social media and a website, submitting their own videos or voting. The goal is to turn ordinary people into instant music sensations and identify weekly winners.

1. Program Proposal by
Raphael, Kahar,
Raphael Kahar Bee and
Edowardo

2. Cultural Landscape:
Cultural Landscape:
In Indonesia, there is a high demand for Music
content as a form of entertainment
Trend: There are a lot of 711 convenience stores
opening up at business centers
Conclusive Target Market: Target the young
professionals that go to business centers.

3. Proposed Objective: To create a Cross Media program
for 711 which will promote a change in lifestyle with
young professionals.
“ Be always ready and always on the
go.
go ”

4. MUSIC QUICKIE will be a daily music game
show which airs on TV 3 times a day for 10
minutes from Monday to Friday.
6 am-12nn- 6pm
It is a reality based program which gets
Ordinary people from business centers
And t
d turns th into INSTANT music sensations
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5. ON-AIR/ ON-SITE PRESENCE:
PLAYER 1
PLAYER 2
Show Brief: Every Day The hosts of the show will select the contenders for the Music Quickie Game Show and let them
participate in the game to determine the winner for that segment.
2 players, Player 1 and Player 2, will ideally be selected from the Audience.
Game Brief: The game begins when the hosts determine a word to start the musical game.
Player 1 must respond by using that word to begin singing lyrics of any song which starts with that word.
After an allotted time the host then stops Player 1 from singing and Player 2 must pick up the last word from Player 1’s
song and sing lyrics of any song that begins with the word.
The Objective of the game is to keep the “Song Chain” rolling until one person misses it. Each Player is given 30 seconds
to react before he/she get’s a miss.

6. ON-AIR/ ON-SITE/ MOBILE PRESENCE:
PLAYER 1
PLAYER 2
Rules:
The Player must sing any part of any song but must begin with the given word.
Each Player is given a 30 second reaction time, if he/she can’t produce a song, he/she get’s a miss.
A certain number misses disqualifies the player.
Other Points: Each player will be singing inside a special Music Quickie kiosk. In Each Kiosk a teleprompter will be shown
Which features live feeds from the audience and the viewers. Viewers can participate by tweeting using #MusicQuickie
and their messages will be shown on the screen.
This will give the opportunity for the players to ask for help or support from the audience.
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7. ON-AIR/ ON-SITE PRESENCE:
PLAYER 1
PLAYER 2
At the end of the show a winner will be determined with a score.
The score is determined with the most number songs and the least amount of misses.
(The score may have a different Criteria, however a major portion of the score must come from the number of songs and
the least amount of misses)
After a winner is determined, the video from Segment winner video will be uploaded on the Music Quickie Website.
3 Segment winners will be posted per day and viewers can playback the videos, and vote for their favorite segment
winner.
The Day Winner will be announced on the next day and will be qualified for the weekly competition.
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8. ONLINE / MOBILE PRESENCE:
VOTE NOW!
MORNING
NOON
NIGHT
Voting Period is from 6pm until 5am. Watch out the next day to
find out who the winner is on Music Quickie Channel X.
*Users can vote via online or via the mobile application
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9. ONLINE PRESENCE:
VOTE NOW!
MORNING
NOON
NIGHT
Game Rules, Show Brief, Video Archive, Special Features,
Highlights, Interactive Games which simulate the reality game
show, etc will also be present on the website.

10. ONLINE / ON-SITE PRESENCE:
SUBMIT NOW!
UGC
Viewers can also go to the 711 stores and visit the set up kiosks and record themselves, after which they
can choose to submit their Videos to the Music Quickie Program.
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They can also use a mobile application for Music Quickie to Record and submit their own videos.
Or go through the website and upload it directly there.
These UGC can also be used as an audition to be shortlisted as a contender for the show or be featured
viewer for the show

11. ONLINE PRESENCE:
PLAY NOW!
RUN
WILD
HOME
SUBMIT
Viewers who have watched each segment can also participate in
the Music Quickie Promo online.
They just have to collect the 3 words determined by the host and
enter It on the website to retrieve a special gift from 711.
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12. Program Schedule
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Monday
Tuesday
Wednesday
Thursday
Friday
(Culmination Day)
6am
Player 1 VS
Player 2
6am
Player 1 VS
Player 2
6am
6am
6am
Player 1 VS Player Player 1 VS Player Monday VS
2
2
Tuesday
12n
Player 3 VS
Player 4
y
12nn
12nn
12nn
12nn
Player 3 VS Player Player 3 VS Player Player 3 VS Player Wednesday VS
4
4
4
Thursday
y
6pm
Player 5 VS
Player 6
Pl
6
6pm
6pm
6pm
6pm
Player 5 VS Player Player 5 VS Player Player 5 VS Player Final Competition and a
performance by a
performance by a
6
6
6
Special Guest as well as
the announcement of
Weekly Winner

13. Presence of M i Quickie across media platforms
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TV
Online
Mobile
On‐Site
Interaction via
Social Media
platforms
Live viewing of
Game Show
UGC Highlights
Show Promotions Submission of
UGC
Kiosks for
submission and
p
participation
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Infotainment on
Music
Voting and UGC
Submission
Redemption of
Gifts from Show
Promotions
Aired Game Show Video Archive
Voting

14. Other Executions:
Weekly winners can be Monthly Winners or Overall Season Winners
Winners.
This show becomes a way for ordinary people to become stars or record artists.
The Show is flexible depending on how the public responds, contestants can
have special editions which include celebrities, athletes, musicians etc…
User Generated Kiosks can be built on the 711 stores, so that people can submit
their videos for the 2nd layer contest. Winners or selected videos can also be
used to have winners qualify for the show.
Mobile Phones can have applications t l t people submit, or view past videos
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and vote.