Small experiments and A/B tests on your website can generate some big wins. We'll walk you through some of ours at NC State.

1. #ACEPortlandUse

2. Engineering the Communication Stream
w/ Meaningful Analytics
Mike Vysocka, Web Developer | @thewebvy

4. 100 Counties

5. 9.8 million people

8. 62% of all Traffic (2012)
41% of all Traffic (2014)

12. Keep tabs on your
audience, it changes.

13. Don’t just take notes,
make notes.

14. Feb 25: We started going back through some portal content
and adding the appropriate categories, some folks weren’t
checking any.
Feb 25th impact

15. We started using
Twitter!
Example Note:

16. March 1
Server Went
Down, hard.

17. Don’t be afraid to try
different things.

19. 52,000
19,000

20. Small, incremental changes
work best.

21. Staff
Meet Our Staff

22. Don’t overthink it.
Common sense prevails.

23. Usually...

24. Deliver your content, the
same way your users
search for it.

27. Employment
Career Opportunities
Human Resources
Apply Online
Work With Us
Join Our Team
Jobs

28. “Jobs, Employment Opportunities”
Adapt
Create

29. Feedback can be great.

30. Contact Us

32. Comments.

36. You suck.

39. Heat Maps

40. ● Crazy Egg
● Click Tale
● Click Density
● Google Analytics
● Kiss Metrics

41. 70%
30%

42. 80%

45. “The World Bank recently decided to ask an
important question: Is anyone actually reading
these things? … Nearly one-third of their PDF
reports had never been downloaded, not even
once. Another 40 percent of their reports had
been downloaded fewer than 100 times. Only
13 percent had seen more than 250 downloads
in their lifetimes.” -The Washington Post

47. Same Page Interactions
Don’t Trigger Analytics

50. A few lines of code goes a long way

52. Gather Data Early
Even if you don’t know what to
do with it.

54. What If
You Don’t Have
Google Analytics

55. ● go.ncsu.edu/something
● goo.gl

56. What works best for E-mail

57. Low Open Rates
● SALE ends soon - up to 50% off all bras
at Kara! (0.5%)
● Final reminder for complimentary
entry to attend the West Freelands BCI
Cluster Conference 2006 (0.9%)

58. High Open Rates
● Preliminary Floor Plans for Southern
Village Neighborhood Circle Members
(93%)
● Idlewild Camp - Important Travel
Information (0.9%)
go.ncsu.edu/subject-rates

60. go.ncsu.edu/subject-words

61. Learn once, practice
forever.

62. The End. Questions?
mike_vysocka@ncsu.edu
@thewebvy
Slides Online: go.ncsu.edu/engineered-web