The document discusses the concept of human-assisted AI for building and running custom software, emphasizing that anyone can become a builder, like the example of Alex who seeks to digitally transform his dental practice without technical expertise. It highlights the growing demand and financial investments in bespoke software, citing significant statistics including $530 billion in freelance tech work and high project failure rates. The text also outlines the key economic drivers and a path toward scaling and overcoming barriers in the software development process.

1. Human-assisted AI for building & running
bespoke software.
NOAH Berlin 2019
OVERVIEW 2019

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3. ©engineer.ai 2018

4. © Engineer.ai 2019
Everyone is a Builder
Everyone should be empowered to unlock their
true potential irrespective of what they know, what
they have and what they are afraid of.

5. © Engineer.ai 2019
Everyone is a Builder, meet Alex
Alex has his own dental practice.
Alex can now build his idea without wasting money on
common code, hiring a project manager or ever having to
speak to an engineer.
Alex found his solution in Builder.ai. He wanted to build an
“Uber for Dentists”.
Wants to digitally transform his practice quickly, without
having any technical expertise.

6. © Engineer.ai 2019
Tens of Millions of People like Alex
Entrepreneurs & businesses are
spending more on Bespoke
Software than ever before.
$530B
Freelance Tech Work in 2017 1
1. "Can the blockchain really disrupt the middleman freelance platform ...." 14 Feb. 2018, https://hackernoon.com/can-the-blockchain-really-disrupt-the-middleman-freelance-platform-market-50c1ee5282f7. Accessed 30 July. 2018.
2. "The Standish Group Report Chaos - Project Smart." https://www.projectsmart.co.uk/white-papers/chaos-report.pdf. Accessed 30 July. 2018.

7. © Engineer.ai 2019
And it goes beyond folks like Alex
1. "Can the blockchain really disrupt the middleman freelance platform ...." 14 Feb. 2018, https://hackernoon.com/can-the-blockchain-really-disrupt-the-middleman-freelance-platform-market-50c1ee5282f7. Accessed 30 July. 2018.
2. "The Standish Group Report Chaos - Project Smart." https://www.projectsmart.co.uk/white-papers/chaos-report.pdf. Accessed 30 July. 2018.
Tech
Companies
Software First
Companies
Software Powered
Companies
Digitally Starved
1
2
3
4
Entrepreneurs & Intrapreneurs
that are innovating at the edge
of larger companies.
Cat 1 & 2 are innovating at the edge, where its
managers who want to build whereas in 3 & 4
its the owners or entrepreneurs themselves.

8. © Engineer.ai 2019
1. "Can the blockchain really disrupt the middleman freelance platform ...." 14 Feb. 2018, https://hackernoon.com/can-the-blockchain-really-disrupt-the-middleman-freelance-platform-market-50c1ee5282f7. Accessed 30 July. 2018.
2. "The Standish Group Report Chaos - Project Smart." https://www.projectsmart.co.uk/white-papers/chaos-report.pdf. Accessed 30 July. 2018.
Tech
Companies
Software First
Companies
Software Powered
Companies
Digitally Starved
1
2
3
4
Entrepreneurs & Intrapreneurs
that are innovating at the edge
of larger companies.
And it goes beyond folks like Alex
Cat 1 & 2 are innovating at the edge, where its
managers who want to build whereas in 3 & 4
its the owners or entrepreneurs themselves.

9. © Engineer.ai 2019
Failure because it’s a broken process
1. "Can the blockchain really disrupt the middleman freelance platform ...." 14 Feb. 2018, https://hackernoon.com/can-the-blockchain-really-disrupt-the-middleman-freelance-platform-market-50c1ee5282f7. Accessed 30 July. 2018.
2. "The Standish Group Report Chaos - Project Smart." https://www.projectsmart.co.uk/white-papers/chaos-report.pdf. Accessed 30 July. 2018.
Building software is the most
complicated undertaking most people
will take. It’s still a cottage industry.
incomplete specs
fragmented supply
time & material delivery
lack of trust in supply
no reusability of code
$530B
Freelance Tech Work in 2017 1
78%Projects Failed 2

10. © Engineer.ai 2019
Build & Run software without ever
having to understand the technology.
Your partner for life.
BESPOKE SOFTWARE MADE SIMPLE
PEACE OF MIND
RUN EFFICIENTLY

11. © Engineer.ai 2019
Forecast2.2x Revenue Growth | 8x Supply Growth | 4x Customer Growth
$60M Total Bootstrapped Revenue
85 to 170 people in 12 months | Largest Series A in Europe
18 Months

12. Key Lessons

13. © Engineer.ai 2019
Customer Efficacy
1. "Can the blockchain really disrupt the middleman freelance platform ...." 14 Feb. 2018, https://hackernoon.com/can-the-blockchain-really-disrupt-the-middleman-freelance-platform-market-50c1ee5282f7. Accessed 30 July. 2018.
2. "The Standish Group Report Chaos - Project Smart." https://www.projectsmart.co.uk/white-papers/chaos-report.pdf. Accessed 30 July. 2018.
Our customers are battling
between fear of irrelevance or
failure.
● We’re creating their escape velocity
powering them to break out of the cycle.
● This is based on emotion (quantum) and
trust (vector).
● Emotion is created through bringing them
closer to reality and trust is about giving
them control / transparency.
Escape
Velocity
Line of Fear

14. © Engineer.ai 2019
Demand Strength
1. "Can the blockchain really disrupt the middleman freelance platform ...." 14 Feb. 2018, https://hackernoon.com/can-the-blockchain-really-disrupt-the-middleman-freelance-platform-market-50c1ee5282f7. Accessed 30 July. 2018.
2. "The Standish Group Report Chaos - Project Smart." https://www.projectsmart.co.uk/white-papers/chaos-report.pdf. Accessed 30 July. 2018.
Virtually limit less demand for building ideas.
Just the US Alone
$341m a month of purchase.
Globally 20x
$7bn a month of purchase.
Not typical enterprise
Short lead cycles, ripe for growth disruption.
$7 Trillion Potential
Everyone’s a Software Company.
Demand for our keywords in a single month in the US.

15. © Engineer.ai 2019
Scaling the machine
Virtually limit less demand for building ideas.
North Star 10K Concurrent Projects
$10bn Company | World’s Largest S/w Co.
Middle of the Funnel Problem
Control Top of the Funnel Growth.
Find Heroes not Celebrities
People who move the needle. Over index Culture.
Build a Biz not a Project
Key economic drivers matter.

16. Thank you. Come join the
#BuilderGeneration

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Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
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Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
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Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis