Marketers and customer intelligence professionals look to tag management systems to help execute and analyze digital marketing activities in complex, changing environments. Tag management systems primarily deliver gains in process efficiencies, reducing the effort required to add, edit, and remove tags. The young but growing tag management system market offers many vendor options at a variety of price points and features to meet organizations' varying needs.
A cool story about websites and the proliferation of tags. This is geared towards marketers and how they can perform their job more effectively with a tag manager. For more information, visit www.impactradius.com.
Developer Jam Session - Intro to Voxeo ProductsVoxeo Corp
In this Voxeo VoiceObjects Developer Jam Session on February 10, 2009, Dan York and Andreas Volmer provide an overview of Voxeo's products and how they relate to VoiceObjects developer tools. A recording of the webinar can be found at: http://developers.voiceobjects.com/tech-topics/monthly-jam-sessions/
Voxeo Summit Day 1 - Lessons learned from large scale deploymentsVoxeo Corp
Danté Vitulano, Sr. Solutions Architect
Jeremy Richmond, Customer Obsession Readiness Lead
The Voxeo University team discusses best practices and lessons learned from large-scale deployments: sample architectures, multi-site data centers, multi-tenancy, SIP Proxies, SBCs, and more.
Voxeo Jam Session: What's New in Prophecy 11 and VoiceObjects 11?Voxeo Corp
In this developer jam session, Dan York, Director of Conversations at Voxeo, walks through the changes in each of Voxeo's core products, Prophecy and VoiceObjects, and explains what they mean to developers and how those new change can enable you to build even more powerful communications applications.
http://blogs.voxeo.com/jamsessions/
A cool story about websites and the proliferation of tags. This is geared towards marketers and how they can perform their job more effectively with a tag manager. For more information, visit www.impactradius.com.
Developer Jam Session - Intro to Voxeo ProductsVoxeo Corp
In this Voxeo VoiceObjects Developer Jam Session on February 10, 2009, Dan York and Andreas Volmer provide an overview of Voxeo's products and how they relate to VoiceObjects developer tools. A recording of the webinar can be found at: http://developers.voiceobjects.com/tech-topics/monthly-jam-sessions/
Voxeo Summit Day 1 - Lessons learned from large scale deploymentsVoxeo Corp
Danté Vitulano, Sr. Solutions Architect
Jeremy Richmond, Customer Obsession Readiness Lead
The Voxeo University team discusses best practices and lessons learned from large-scale deployments: sample architectures, multi-site data centers, multi-tenancy, SIP Proxies, SBCs, and more.
Voxeo Jam Session: What's New in Prophecy 11 and VoiceObjects 11?Voxeo Corp
In this developer jam session, Dan York, Director of Conversations at Voxeo, walks through the changes in each of Voxeo's core products, Prophecy and VoiceObjects, and explains what they mean to developers and how those new change can enable you to build even more powerful communications applications.
http://blogs.voxeo.com/jamsessions/
AIIM and Vamosa - Practical Cosniderations when Implementing ECMnicarcher
AIIM give a great overview of a recent survey on the motivators for implementing ECM in todays economy, and Vamosa talk about how to get the best out of your content through enterprise content governance
Maximizing ROI from Digital Asset Management (DAM) InvestmentsGleanster Research
Looking to build a business case for your organization’s digital asset management needs? Gleanster Research will share what they discovered as a result of their recent study on how top performing organizations leverage digital asset management.
How do they do it? Hear firsthand the decisions and improvements top performers have made with their DAM environments that have helped make their organizations successful. Common themes include: workflow, collaboration, and customization.
Prepare now to measure the success of your DAM deployment. See what top performers use to measure their success with DAM and take away actionable steps to measure your own digital asset management effectiveness.
Attend the live panel discussion webinar to:
- Compile useful information to build a business case for a DAM
- Gather key recommendations from top performing DAM users on how to ensure your initiative is successful
- Take away valuable metrics to use on your own DAM investment
Hear from top performing organizations on how their workflow, collaboration and customization is configured to ensure they are successful
The study is based on insights from more than 800 organizations and its key goals are to: 1) identify a class of top performing organizations (TPOs - top 20% of the survey based on their performance in managing engineering teams); 2) analyze key capabilities that are having the strongest impact on their TPO status: 3) highlight business benefits of being a part of the top performing class.
Key takeaways:
-Identify with the key reasons for failing Data Governance initiatives
-Uncover the commonly used Data Governance terms and their meanings
-Learn the Framework for a successful Data Governance Program
Modernizing IT Operations for Digital EconomyBojan Simic
Research study based on insights from more than 900 organizations. Includes analysis of 14 key areas for making IT Operations effective in Digital Economy.
Research study based on insights from more than 900 organizations. Includes analysis of 14 key areas for making IT Operations effective in Digital Economy
Trends in Enterprise Adoption of MDM Features and Capabilities: ExcerptKelly Teal
AOTMP has wrapped another report, this one covering the MDM features enterprises use most -- and those they neglect. Enterprises and vendors alike will benefit from the insight and guidance. Read this excerpt for a taste of the full report.
Are your apps chasing users away? How to deliver superior Digital ExperiencesRiverbed Technology
Users expect flawless digital experiences when using your apps or services, regardless of device or location. If you aren't providing that stellar experience, you run the risk of chasing customers away or hampering your own employee productivity. And, with cloud technology and Agile development, complexity continues to skyrocket.
To be successful, IT and business stakeholders need digital experience insights to ensure that every business-critiall app keeps their customers happy and their employees productive. This requires a comprehensive Digital Experience Management (DEM) strategy.
This presentation is an abridged version of a webinar with Riverbed and Enterprise Management Associates (EMA) held in September, 2017. The webinar discusses:
- Must-have's to roll out successful DEM practices
- Critial components of an effective DEM solution
- Expected business results and outcomes
- Pitfalls to avoid along the way
For more information see: https://www.riverbed.com/forms/events/are-your-apps-chasing-users-away.html
OPEN SOURCE BPM vs. Programación (RED HAT)Kay Winkler
Según Forrester, desarrolladores consideran Open Source BPM como una alternativa atractiva a la codificación "manual" -
"En los equipos de tecnología se tendrán que iniciar a mirar más allá de los conceptos erróneos comunes acerca de BPM de código abierto en la evaluación de diferentes opciones con el fin de acelerar el desarrollo y la entrega de aplicaciones más sofisticadas..."
The Missing Link in Enterprise Data Governance - Automated Metadata ManagementDATAVERSITY
So many companies and organizations are in the same boat. They’re drowning in their data — so much data, from so many different sources. They understand that data governance is hugely important for them to be able to know their data inside and out and comply with regulations. What many companies have not yet come to terms with when implementing their data governance strategy and supporting tools, is the criticality of metadata in the process. As the ‘data about data,’ metadata provides the value and purpose of the data content, thereby becoming an extremely effective tool for quickly locating information – a must for BI groups dealing with analytics and business user reporting.
Octopai's CEO, Amnon Drori will discuss this critical missing link in enterprise data governance and the impact of automating metadata management for data discovery and data lineage for BI. He'll demonstrate how BI groups use Octopai to not only locate their data instantly, but to quickly and accurately visualize and understand the entire data journey to enable the business to move forward.
How Social and the Cloud Impact Your Governance StrategyChristian Buckley
As organizations look to expand their SharePoint on premises footprint using social, mobile, or cloud based platforms and services, some governance considerations. Presented originally at SharePoint Saturday Virginia Beach 2013 (#SPSVB)
In a landscape where data is king, master data management (MDM) plays a pivotal role in ensuring data quality and consistency across organizations. Enterprise Management Associates (EMA) research shows that 96% of enterprises have one or more MDM tools or are planning to add one in the next 24 months. Achieving a successful MDM implementation, however, proves challenging for many, with 30% of organizations failing on their first attempt to deploy an MDM. Implementation teams struggle with data quality, data mapping and transformation, integration complexity, and many other challenges. What is the secret to a successful MDM implementation?
Check out these slides from EMA and Semarchy to find out!
The 6 Steps to Becoming a Top-Performing Organization in Managing IT OperationsOpsRamp
Join OpsRamp and Bojan Simic, Founder and Chief Analyst at The Digital Enterprise Journal, for an insightful discussion on how top-performing IT organizations have successfully redefined the role of IT operations, including:
- Deploying platforms for greater operational intelligence
- Modernizing IT incident management strategies
- Incorporating automation into everything ITOps
- Taking a customer-centric approach to managing IT
https://www.brighttalk.com/webcast/17791/378577?utm_source=OpsRamp&utm_medium=brighttalk&utm_campaign=378577
Learn more at https://www.opsramp.com
Also, follow us on social media channels to learn about product highlights, news, announcements, events, conferences and more:
Twitter - https://www.twitter.com/OpsRamp
LinkedIn - https://www.linkedin.com/company/opsramp
Facebook - https://www.facebook.com/OpsRampHQ/
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
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AIIM give a great overview of a recent survey on the motivators for implementing ECM in todays economy, and Vamosa talk about how to get the best out of your content through enterprise content governance
Maximizing ROI from Digital Asset Management (DAM) InvestmentsGleanster Research
Looking to build a business case for your organization’s digital asset management needs? Gleanster Research will share what they discovered as a result of their recent study on how top performing organizations leverage digital asset management.
How do they do it? Hear firsthand the decisions and improvements top performers have made with their DAM environments that have helped make their organizations successful. Common themes include: workflow, collaboration, and customization.
Prepare now to measure the success of your DAM deployment. See what top performers use to measure their success with DAM and take away actionable steps to measure your own digital asset management effectiveness.
Attend the live panel discussion webinar to:
- Compile useful information to build a business case for a DAM
- Gather key recommendations from top performing DAM users on how to ensure your initiative is successful
- Take away valuable metrics to use on your own DAM investment
Hear from top performing organizations on how their workflow, collaboration and customization is configured to ensure they are successful
The study is based on insights from more than 800 organizations and its key goals are to: 1) identify a class of top performing organizations (TPOs - top 20% of the survey based on their performance in managing engineering teams); 2) analyze key capabilities that are having the strongest impact on their TPO status: 3) highlight business benefits of being a part of the top performing class.
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-Identify with the key reasons for failing Data Governance initiatives
-Uncover the commonly used Data Governance terms and their meanings
-Learn the Framework for a successful Data Governance Program
Modernizing IT Operations for Digital EconomyBojan Simic
Research study based on insights from more than 900 organizations. Includes analysis of 14 key areas for making IT Operations effective in Digital Economy.
Research study based on insights from more than 900 organizations. Includes analysis of 14 key areas for making IT Operations effective in Digital Economy
Trends in Enterprise Adoption of MDM Features and Capabilities: ExcerptKelly Teal
AOTMP has wrapped another report, this one covering the MDM features enterprises use most -- and those they neglect. Enterprises and vendors alike will benefit from the insight and guidance. Read this excerpt for a taste of the full report.
Are your apps chasing users away? How to deliver superior Digital ExperiencesRiverbed Technology
Users expect flawless digital experiences when using your apps or services, regardless of device or location. If you aren't providing that stellar experience, you run the risk of chasing customers away or hampering your own employee productivity. And, with cloud technology and Agile development, complexity continues to skyrocket.
To be successful, IT and business stakeholders need digital experience insights to ensure that every business-critiall app keeps their customers happy and their employees productive. This requires a comprehensive Digital Experience Management (DEM) strategy.
This presentation is an abridged version of a webinar with Riverbed and Enterprise Management Associates (EMA) held in September, 2017. The webinar discusses:
- Must-have's to roll out successful DEM practices
- Critial components of an effective DEM solution
- Expected business results and outcomes
- Pitfalls to avoid along the way
For more information see: https://www.riverbed.com/forms/events/are-your-apps-chasing-users-away.html
OPEN SOURCE BPM vs. Programación (RED HAT)Kay Winkler
Según Forrester, desarrolladores consideran Open Source BPM como una alternativa atractiva a la codificación "manual" -
"En los equipos de tecnología se tendrán que iniciar a mirar más allá de los conceptos erróneos comunes acerca de BPM de código abierto en la evaluación de diferentes opciones con el fin de acelerar el desarrollo y la entrega de aplicaciones más sofisticadas..."
The Missing Link in Enterprise Data Governance - Automated Metadata ManagementDATAVERSITY
So many companies and organizations are in the same boat. They’re drowning in their data — so much data, from so many different sources. They understand that data governance is hugely important for them to be able to know their data inside and out and comply with regulations. What many companies have not yet come to terms with when implementing their data governance strategy and supporting tools, is the criticality of metadata in the process. As the ‘data about data,’ metadata provides the value and purpose of the data content, thereby becoming an extremely effective tool for quickly locating information – a must for BI groups dealing with analytics and business user reporting.
Octopai's CEO, Amnon Drori will discuss this critical missing link in enterprise data governance and the impact of automating metadata management for data discovery and data lineage for BI. He'll demonstrate how BI groups use Octopai to not only locate their data instantly, but to quickly and accurately visualize and understand the entire data journey to enable the business to move forward.
How Social and the Cloud Impact Your Governance StrategyChristian Buckley
As organizations look to expand their SharePoint on premises footprint using social, mobile, or cloud based platforms and services, some governance considerations. Presented originally at SharePoint Saturday Virginia Beach 2013 (#SPSVB)
In a landscape where data is king, master data management (MDM) plays a pivotal role in ensuring data quality and consistency across organizations. Enterprise Management Associates (EMA) research shows that 96% of enterprises have one or more MDM tools or are planning to add one in the next 24 months. Achieving a successful MDM implementation, however, proves challenging for many, with 30% of organizations failing on their first attempt to deploy an MDM. Implementation teams struggle with data quality, data mapping and transformation, integration complexity, and many other challenges. What is the secret to a successful MDM implementation?
Check out these slides from EMA and Semarchy to find out!
The 6 Steps to Becoming a Top-Performing Organization in Managing IT OperationsOpsRamp
Join OpsRamp and Bojan Simic, Founder and Chief Analyst at The Digital Enterprise Journal, for an insightful discussion on how top-performing IT organizations have successfully redefined the role of IT operations, including:
- Deploying platforms for greater operational intelligence
- Modernizing IT incident management strategies
- Incorporating automation into everything ITOps
- Taking a customer-centric approach to managing IT
https://www.brighttalk.com/webcast/17791/378577?utm_source=OpsRamp&utm_medium=brighttalk&utm_campaign=378577
Learn more at https://www.opsramp.com
Also, follow us on social media channels to learn about product highlights, news, announcements, events, conferences and more:
Twitter - https://www.twitter.com/OpsRamp
LinkedIn - https://www.linkedin.com/company/opsramp
Facebook - https://www.facebook.com/OpsRampHQ/
Similar to Forrester: Understanding tag management Dec 2012 (20)
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Winterberry & USA IAB - Marketing data white paper Jan 2015
Forrester: Understanding tag management Dec 2012
1. FOR: Customer Understanding Tag Management Tools
Intelligence
Professionals And Technology
by Joe stanhope, August 15, 2012
key TakeaWays
Marketers struggle With Complex digital Marketing and analytics
environments
Customer intelligence and interactive marketing professionals look to tag
management systems to help them execute and analyze digital marketing activities
in a challenging environment that continuously changes, requires a diverse array of
site instrumentation, and lacks rigorous internal processes.
Tag Management systems deliver on The promise of efficiency
Users expect a wide variety of benefits from tag management systems, but
ultimately, TMS systems deliver the greatest gains to process efficiencies, reducing
the effort, resources, and time required to add, edit, and remove tags from sites.
The early-stage TMs Market offers Many Vendor options
The young TMS market comprises a broad vendor landscape, giving buyers a wide
spectrum of price points, feature sets, and technical options to choose from and
match to their own requirements.
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