Engaging Your Association Members, DFWAE, 2019
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Intriguing content...networking and relationships...a sense of being part of something bigger. What drives members to stay engaged with professional associations in 2019? How do generational differences and technology come into play? Let Courtney break it down for you! In this interactive session, leaders at every level will gain insight into the three key engagement drivers that are most important to members. Though discussion, polling, and brainstorming, participants will leave empowered with the knowledge they need to formulate a plan and communicate it to their board. Engagement and retention do not have to be frustrating. Let's unpack best practices and get to work!
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Engaging Your Association Members, DFWAE, 2019
- 1. READY, SET, ENGAGE! Best Practices to Engage & Inspire Association Members
- 2. What have you done for me lately? (ooh ooh ooh yeah) Janet Jackson, 1986
- 3. What in the world do you want? Every Association Exec. Ever.
- 5. ACTIVITY! 3:22 PM © Courtney Ramsey Speaks, LLC
- 6. TODAY’S SESSION Agenda 3:22 PM © Courtney Ramsey Speaks, LLC Social Connection
- 7. TODAY’S SESSION Agenda 3:22 PM © Courtney Ramsey Speaks, LLC Professional Development
- 8. TODAY’S SESSION Agenda 3:22 PM © Courtney Ramsey Speaks, LLC Member Contribution
- 9. THE ENGAGEMENT FORMULA 3:22 PM © Courtney Ramsey Speaks, LLC Social Connection Member Contribution Professional Development Association Engagement
- 11. Tribe
- 13. Only 55% feel connected to their association.Community Brands, 2017
- 14. THE KEY TO TRIBE Proximity Intensity Duration 3:22 PM THE KEY Frequency The Like Switch, J. Schafer
- 15. 3:22 PM MEMBERSHIP LEVELS Tenure, Not Age! Less than a year 3 – 5 years Over 5 years
- 16. BEST PRACTICES Freshmen 3:22 PM © Courtney Ramsey Speaks, LLC Orientation 1 : 1 Check-ins Member Match- ups
- 17. BEST PRACTICES Sophomores & Juniors 3:22 PM © Courtney Ramsey Speaks, LLC Mastermind Groups Local Leadership Roles
- 18. BEST PRACTICES Seniors 3:22 PM © Courtney Ramsey Speaks, LLC Invitation-only Social Events Member Match- ups National Leadership Roles
- 19. BEST PRACTICES Good for Everybody! 3:22 PM © Courtney Ramsey Speaks, LLC Eating Together Happy Hours with Games & Trivia Task Forces Expertise Spotlight
- 20. ACTIVITY! 3:22 PM © Courtney Ramsey Speaks, LLC
- 21. SHARE IT! #DFWAE #ADAY (or text) 3:22 PM © Courtney Ramsey Speaks, LLC
- 22. 3:22 PM © Courtney Ramsey Speaks, LLC GENERATIONAL DIFFERENCES What Matters? BoomersGen XMillennials
- 24. 3:22 PM © Courtney Ramsey Speaks, LLC Progression
- 25. PROFESSIONAL DEVELOPMENT Staying Up to Date Training & Certifications Job Opportunities 3:22 PM Benefits That Retain Members 55% 41% 36% Community Brands, 2017
- 26. Can you personalize it? Can you change up the delivery?
- 28. BEST PRACTICES National Speakers Association of North Texas Speakers’ Academy Learning Labs Half-day Workshops Freshmen, Sophomores, & Juniors
- 29. BEST PRACTICES National Speakers Association of North Texas Monthly Meetings Podcasts & Webinars National Conference Great for Everyone
- 30. 95% of these education events are facilitated by members—for free!
- 31. ACTIVITY! 3:22 PM© Courtney Ramsey Speaks, LLC
- 32. 3:22 PM © Courtney Ramsey Speaks, LLC SHARE IT! #DFWAE #ADAY (or text)
- 33. 3:22 PM © Courtney Ramsey Speaks, LLC GENERATIONAL DIFFERENCES What Matters? BoomersGen XMillennials
- 35. MEMBER CONTRIBUTION They All Go Together! Orientation Expertise Spotlight Leadership & Task Forces Member Match-ups Education Events Small Jobs Count Too!
- 36. 3:22 PM © Courtney Ramsey Speaks, LLC If you don’t ask, the answer is always NO!
- 37. THE ENGAGEMENT FORMULA 3:22 PM © Courtney Ramsey Speaks, LLC Social Connection Member Contribution Professional Development Association Engagement
- 38. TAKE IT HOME! Putting It Together 1 2 3 4 5 6 Use the formula Create a sense of “tribe” Consider member tenure Progression is key Customized wins We aren’t that different 3:22 PM © Courtney Ramsey Speaks, LLC
- 39. LOCK IT DOWN Commit to it! 3:22 PM © Courtney Ramsey Speaks, LLC
- 40. THANK YOU! Available on Amazon!
- 41. Questions? Feedback? Courtney@CourtneyRamseySpeaks.com 469.438.8844 LinkedIn.com/in/CLRamsey LET’S KEEP IN TOUCH! 3:22 PM © Courtney Ramsey Speaks, LLC