To help you understand the underlying mechanisms that go into the creation of a compelling visual ad, check out this presentation to have a great visual imagery that is attractive, interesting, important for the audiences and most important – converts.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
Instead of running after companies I decided to meet my new potential employer in the halfway. In the spirit of the evolution of new sales models I decided to apply the same principles to a product called me. Inbound marketing. let see what happens.
Webcast: How to Maximize ROI from your LinkedIn AdsLinkedIn
For B2B performance marketers, the job is never done once a lead fills out a form. Instead, it often requires several touch points before a lead can become an opportunity for sales — and not all opportunities are created equal.
While LinkedIn provides advertisers with unparalleled B2B targeting and accuracy, many marketers are unsure how to tie revenue back to their individual ad campaigns and creative.
In this webcast, we’ll cover:
- LinkedIn Ads industry performance benchmarks
- The elements of proper ad campaign structure and tracking
- Advanced targeting and automation techniques to drive more pipeline
To help you understand the underlying mechanisms that go into the creation of a compelling visual ad, check out this presentation to have a great visual imagery that is attractive, interesting, important for the audiences and most important – converts.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
Instead of running after companies I decided to meet my new potential employer in the halfway. In the spirit of the evolution of new sales models I decided to apply the same principles to a product called me. Inbound marketing. let see what happens.
Webcast: How to Maximize ROI from your LinkedIn AdsLinkedIn
For B2B performance marketers, the job is never done once a lead fills out a form. Instead, it often requires several touch points before a lead can become an opportunity for sales — and not all opportunities are created equal.
While LinkedIn provides advertisers with unparalleled B2B targeting and accuracy, many marketers are unsure how to tie revenue back to their individual ad campaigns and creative.
In this webcast, we’ll cover:
- LinkedIn Ads industry performance benchmarks
- The elements of proper ad campaign structure and tracking
- Advanced targeting and automation techniques to drive more pipeline
Data Analytics: The Bedrock of Design
In this digitally connected age, designers are expected to be hybrid creative-marketer and think like a consultant. Good looking work without meaning and purpose struggle in making an impact. Hours you have spent on your craft could go down the drain. Learn how to get smarter in design with a data-led approach that is bound to impress your bosses or clients.
CMO Exchange 2014 - Customer Centricity in 2014 and BeyondArke Systems
“We were honored to be invited to host a session at this high caliber conference,” said Arke Vice President, Chris Spears. “We are passionate about educating the marketing technology community, and sharing the many benefits of a customer-centric digital focus. There are very specific steps businesses have to take to master digital marketing, and we are excited to help CMO Exchange attendees learn those steps and become more digitally self-aware.”
It is great to have a dream for our business - but without a plan it will remain just that!In this short webinar Kevin will take you through a simple one-page strategic planning framework that will help turn your dream into a Vision and help make it become a reality.
Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)
The slides I presented recently to a select group of people at Endeca's Breakfast Briefing on e-commerce.
The presentation explains four areas I am focussing on for 2011 to provide the conditions for growth.
Listening, Learning and Driving Action, Jennifer SacksCzechDreamin
As part of the Salesforce Customer & Market Insights team, Jennifer focuses on amplifying insights that drive product priorities, marketing collateral and go-to-market strategy. She is also responsible for the Salesforce ideation platform, the IdeaExchange, which has delivered more than 2000+ customer-driven ideas to the Salesforce roadmap
This really is important in the current technological scenery. With the actual prevalence of smartphone and pill use to get into the Web, good company practice needs that web sites take this into consideration and arrange for it. This really is where receptive design gets control and resolves most compatibility problems. If you have in mind learning much more about receptive design, call us or decrease us a contact. For more info click here http://www.trifectaky.com/
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
The world of B2B Marketing has dramatically changed - all in a relatively short period of time. How can you ensure you haven't already been left behind? Be in the know about what's next in B2B marketing innovation.
Employee engagements is based on connections. View this slideshare to see the important connections that create fuller and richer levels of employee engagement
Measuring Employee Engagement In The Flow Of WorkBloomfire
Companies with engaged employees out perform other by up to 202%. Learn more reasons why your business should be measuring employee engagement. Also learn what companies are doing today to capture it and the pros and cons of each method.
Gallup reviewed data from 263 research studies across 192 organizations to determine the organizational outcomes of employee engagement. The results showed that having engaged employees consistently results in strong business benefit in all 9 indicators studied: customer loyalty/engagement, profitability, productivity, turnover, safety incidents, shrinkage, absenteeism, patient safety incidents, and quality (defects).
Data Analytics: The Bedrock of Design
In this digitally connected age, designers are expected to be hybrid creative-marketer and think like a consultant. Good looking work without meaning and purpose struggle in making an impact. Hours you have spent on your craft could go down the drain. Learn how to get smarter in design with a data-led approach that is bound to impress your bosses or clients.
CMO Exchange 2014 - Customer Centricity in 2014 and BeyondArke Systems
“We were honored to be invited to host a session at this high caliber conference,” said Arke Vice President, Chris Spears. “We are passionate about educating the marketing technology community, and sharing the many benefits of a customer-centric digital focus. There are very specific steps businesses have to take to master digital marketing, and we are excited to help CMO Exchange attendees learn those steps and become more digitally self-aware.”
It is great to have a dream for our business - but without a plan it will remain just that!In this short webinar Kevin will take you through a simple one-page strategic planning framework that will help turn your dream into a Vision and help make it become a reality.
Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)
The slides I presented recently to a select group of people at Endeca's Breakfast Briefing on e-commerce.
The presentation explains four areas I am focussing on for 2011 to provide the conditions for growth.
Listening, Learning and Driving Action, Jennifer SacksCzechDreamin
As part of the Salesforce Customer & Market Insights team, Jennifer focuses on amplifying insights that drive product priorities, marketing collateral and go-to-market strategy. She is also responsible for the Salesforce ideation platform, the IdeaExchange, which has delivered more than 2000+ customer-driven ideas to the Salesforce roadmap
This really is important in the current technological scenery. With the actual prevalence of smartphone and pill use to get into the Web, good company practice needs that web sites take this into consideration and arrange for it. This really is where receptive design gets control and resolves most compatibility problems. If you have in mind learning much more about receptive design, call us or decrease us a contact. For more info click here http://www.trifectaky.com/
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
The world of B2B Marketing has dramatically changed - all in a relatively short period of time. How can you ensure you haven't already been left behind? Be in the know about what's next in B2B marketing innovation.
Employee engagements is based on connections. View this slideshare to see the important connections that create fuller and richer levels of employee engagement
Measuring Employee Engagement In The Flow Of WorkBloomfire
Companies with engaged employees out perform other by up to 202%. Learn more reasons why your business should be measuring employee engagement. Also learn what companies are doing today to capture it and the pros and cons of each method.
Gallup reviewed data from 263 research studies across 192 organizations to determine the organizational outcomes of employee engagement. The results showed that having engaged employees consistently results in strong business benefit in all 9 indicators studied: customer loyalty/engagement, profitability, productivity, turnover, safety incidents, shrinkage, absenteeism, patient safety incidents, and quality (defects).
21 Employee Engagement Activities that WorkKaiNexus
Whether your company has 10 employees or 10,000, coming up with ideas to keep everyone connected and engaged can be a challenge. It’s easy to fall back on the same old employee engagement programs, but they tend to lose their effectiveness with too much repetition. Don’t worry; we’ve got your back.
Here are 21 employee engagement activities you can use as inspiration.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
Since early 2020, we've been working with an e-commerce client to improve their
website's conversion rate from mobile devices.
It's a great example of how gradual branding and website improvements = $$$$$.
When we started in 2020, the mobile conversion rate was 0.52%. So out of 100,000 visits, 520 actually bought something. Fast forward to today, the conversion rate is around 2.65%. Out of 100,000 visits, 2,650 are buying something.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
invest in Social Media, but how do I calculate ROI?”
this documents sheds the much needed light on gauging Social Media ROI.
Innovative Marketing Strategy for SMEs of India in specific to Digital mediaShakir Ali
Innovative Digital Marketing Strategy for Small & Medium Entreneures of India. Opportunities which Digital Marketing brings to SMEs to overcome Challenges and reach the target audience.
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...Dr. Natalie Petouhoff
Wondering how to set-up a social media measurement program? This presentation walks you through some social media ROI myths. It explores why creating a business case is more important than ever if you want to keep or increase your social media budget - that's because the pragmatists (Early Majority) want to understand how social media is moving the needle on traditional business metrics.
For most people, while we know social media is here to stay and something that companies pretty much need to do, few are clear on where the real business value comes from.
Often times people present metrics or KPIs (Key Performance Metrics) as their ROI. ROI is not a metric. It's a comparison of the benefits vs the costs of doing something. Costs tend to be made up of the costs of people, process and technology. It's the benefits that most people find more difficult to give attribution to and why more people are unsure of how to calculate social media ROI. This is something that I help companies understand.
This presentation uses case studies of the comparison of the costs vs. the benefits of using social media monitoring.
The case studies include examples from:
• Insurance Company who wanted to look at the effectiveness of an advertising campaign vs. a competitors campaign
• A craft company who creates products for scrap booking-type crafts; they wanted to look at product development & the effectiveness of their marketing
• A company that creates medical devices for diabetes & insulin injections who wanted to look at the effectiveness of their product launch and marketing
• A healthy kid snack company who wanted to examine a product launch and their product marketing
The technology used to do the evaluations was Crimson-Hexagon.
For more information or help with evaluating your social media initiatives you can find me at www.DrNatalieNews.com or on Twitter at @drnatalie
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff
This is a webinar I did on looking at why ROI has become more important and how businesses can begin to look at how their social media monitoring activities are contributing to their bottomline. At the end of the day - there are two things that businesses must worry about: Increasing revenue and decreasing costs. Social media can do both, but you have to know how! The data from this presentation was created by using Crimson Hexagon's Platform.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
8. Inbound Marketing & Mobile
“Forget about getting in your customer's’ face
when they’re not looking at you...
Focus on getting found where
they are looking”
9. KPI and Budget
“If You Can’t
Measure it,
You Can’t Improve
it”
No! Half of Your Money Spent On
Advertising Will Not Be Wasted
General Electric has been the leader in innovation since the late 1800s. Since their founding they have been revolutionizing nearly every aspect of the world in which we live. Whether it be aviation, energy, or healthcare; General Electric is sure to be at the forefront of that industry. What General Electric presents to its public through its various digital P.R. outputs is an image in which they can and will do anything to advance mankind. Given what they have done and are doing have earned that right. However, as it is with any business, improvements can be made. Let’s take a look at what currently works.
Regarded by Entrepreneur Magazine as the most strategic brand on social media, General Electric has tremendous reach in every social media hub available. The message General Electric conveys to their public is easy and understandable. The efforts they make to put their complex endeavors in layman’s terms display both a commitment and willingness to educate their public.
As we all know, social media can be a double-edged sword. From looking at practically any post on General Electric’s Facebook page, you see the problem. With every post we see complaints, the complaints however, are never about the post which General Electric published, but about problems experienced with their appliances. The most disheartening aspect about my research was that General Electric simply took a copy and paste approach to each customer’s problem. Ignoring your public can be hazardous to your brand, while participating as a member allows you to reap rewards. This only angers the customer and in all actuality, gives you the feeling that your being disregarded by the company all together.
What General Electric is lacking is acknowledgement with its followers as well as true brand identity. The Facebook page does very little to recognize the various thoughts and concerns people have about the company. The Facebook page and adjoining posts are riddled with complaints about General Electric’s appliance division, which should be both handled as well as put on a separate profile page. And most importantly, the company lacks engagement with its followers. By further expanding General Electric's use of Inbound Marketing, we can drive awareness to, increase new media traffic, and inform about worldwide contributions by the company. Engagement at Work, the phrase coined to help launch this new strategy, is based around the central idea that the company’s followers will be the main drivers behind the message of General Electric.
Industry enthusiasts are the primary target for our strategy. Our messengers don’t even have to be experts, just interested. Ages will vary among followers. On one end you may have a kid in high school who was enlightened about climate change via an #emojiscience lab in school. On the other you may have an industry expert, working hands on in the field of aviation. Or a college student majoring in engineering with a minor in alternative energy who blogs on the subject. As General Electric touches every major continent, as will our followers.
The new campaign takes social media a step further and enables the public to be the messenger for the company. The Facebook account will now have adjoining pages, specific to various industries. For example, we will see lone Facebook pages dedicated to aviation, healthcare, digital, predix, power & energy, transportation, etc. New Facebook pages allow followers to directly post and engage with the company as well as one another. Through this interaction, the company can nurture its follower’s opinions while allowing the company’s message to grow. Snapchat is trending upward in the world of social media marketing. General Electric already uses the platform quite well with Bill Nye the Science Guy and his #emojiscience channel. General Electric will publish simple and quick experiments to be done in the classroom. We will take this a step further and allow classrooms to snap back to General Electric with their own #emojiscience snaps of the experiments in action. Through this initiative General Electric is able inspire the next generation of forward thinking individuals.
Implementing Q & A sections on the webpage will allow for similar interaction between the company and visitors of the website. The question might be the simplest one, however, with a carefully crafted response and link to a newsletter signup, General Electric may gain a new follower and possible advocate. Further progressing the idea, Q & A sections on industry specific pages further allows the company to engage with its public.
How to inform industry potential brand ambassadors on the internet was initially a tricky question, however, we plan to directly target via blog sites specific to General Electric’s various industries as well as Facebook advertising. By advertising directly on blogsites we are targeting industry enthusiasts. The take away should be that online content is to target the specific buyer/follower persona we have crafted for each industry. The redirection once a viewer clicks on the ad will re-route them to the specific industry’s page within the General Electric website. To go even further, we will incorporate the companies YouTube channel by linking videos which display our industries in action.
Being the basis for the new campaign, each step will be briefly discussed. Attract is the primary step in the new campaign, centered around driving followers to the company. This step involves moving industry specific bloggers to the website through use of content offers on those websites as well as social media. The convert step is to be achieved via alteration of the newsletter and its mailing list. What is proposed is that we expand the sign-up process to include areas of interest as well as delivery frequency. This way we are able to better craft our message without overloading the audience with information they may consider impractical, as well as not flooding their inbox. The close step is used as a contingency plan for the previous step. If a prospect is only curious about General Electric they will have the option to be put on a generic mailing list, which features newsletters giving an overview of the company or to be removed all together. Follow-up will be the primary focus of the delight phase. We will implement a survey as a way to track user experience, likes, dislikes, and areas for improvement. Mobile: Use of this medium is interwoven into how users will connect General Electric to the unknowing public.
We hope to have a market test length of General Electric’s 2017 fiscal year in order to accurately measure the strategy. We plan to launch the campaign in the fall of 2016 in order to penetrate the college audience at the beginning of their semester which allows the strategy to build traction. Without a considerable length of time there is no way to allow the strategy to snowball among the public. Through the industry specific blogs and General Electric’s integration into said blogs, we hope that the message will lead bloggers to the newly implemented Facebook pages. Regardless of the origin of a new follower, they should land on the General Electric website with ease. We will easily be able to measure the new strategy. Posts on the Q & A sections of GE.com, likes on the new Facebook pages, newsletter sign-ups, and keyword searches on blogs will allow General Electric to track any trends relating to the Engagement at Work strategy.
The monitoring of our various Facebook accounts will be done through each industry’s specific media relations and PR teams, who are on company salary. With the Q & A section have to create a whole new section on the main webpage as well as adjoining industry webpages. Total cost has been reported in 2015 ranging anywhere form $14700-$29900, depending on complexity and requirements. Online display ads, typically measure by cost per thousand impressions for a leaderboard display ad are running at $55 for a 728x90. The easiest route would be a home page lead feature at $1500/week. Email newsletter cost tend to vary depending on vendors. One quote for cooperate e-newsletters is pricing at $500/million emails.
Engagement at Work. The play on words of the existing General Electric slogan embodies exactly what we hope to achieve. Through engagement of our target audience we will drive people to want to know more about General Electric and all they do for the betterment of our world and mankind.