Energia Trading & Consulting is a boutique consulting firm that provides market research, strategic advisory, and business development services to companies. It was founded in 2008 and focuses on promoting international business between Indian and European small and medium enterprises. The document outlines Energia's services such as market potential assessment, technology scanning, competitive monitoring, segmentation analysis, and partner search program. It also lists Energia's clients and international presence.

1. Energia Proposal on Product and Market
Research for Asia CEO Network
February 2014

2. Energia Trading & Consulting is a boutique firm specialising in the industrial sector. We
supply products, knowledge and support to various MNC’s, through our Indian and
overseas operations in sales, distribution, marketing and consulting.
 Incorporated in 2008 by 4 young Engineers with a
strong business idea
 Received Seed funding and Incubation from
Indian Institute of Technology, Madras in 2008
 Focused on promoting International Business
between Indian and European SME’s
 Provides organisations with accurate, succinct
answers to their most important business questions
such as new market entry, product launches,
acquisitions and competitive intelligence and also
helps in execution phase
 Supports SME’s from Strategy Roadmap to Plan
implementations, while actively seeking suitable
international business alliances.
 Has developed a large clientele, gained
excellent feedback and industrial support over
the last 5 years and continuously on the path to
growth
 Incorporated in 2008 by 4 young Engineers with a
strong business idea
 Received Seed funding and Incubation from
Indian Institute of Technology, Madras in 2008
 Focused on promoting International Business
between Indian and European SME’s
 Provides organisations with accurate, succinct
answers to their most important business questions
such as new market entry, product launches,
acquisitions and competitive intelligence and also
helps in execution phase
 Supports SME’s from Strategy Roadmap to Plan
implementations, while actively seeking suitable
international business alliances.
 Has developed a large clientele, gained
excellent feedback and industrial support over
the last 5 years and continuously on the path to
growth

3. Assessment of
Market Potential1
Client Objectives
 Identify the most attractive growth markets, on one or more of the following
dimensions:
• Geography
• Product/technology
• Customer
 Determine a strategic plan on how to enter and play in the identified markets
Energia Support
 Screen and prioritise markets by comparing them on a consistent set of variables
 Identify opportunities by studying each prioritised market in-depth
 Rank markets on their attractiveness
 Help develop a go-to-market plan by facilitating discussions between stakeholders
2
Client Objectives
 Identify technologies for in-licensing or acquisition, co-promotion, or for monitoring to
ensure our competitive advantage is maintained
• Understand all possible technological alternatives for a given business situation
and select the most appropriate one based on pre-defined parameters
• Get an independent opinion on already identified potential opportunities
Energia Support
 Generate a universal set of technologies applicable for your requirements and
prioritise them in a quick, efficient and objective manner
 Provide access to an extensive in-house database of technologies that can be
customised to your particular requirements
 Support the commercial aspects of a tech decision – identification of partners,
acquisition candidates, licensing opportunities, etc.
Technology
Scan

4. Competitive
Monitoring3 Client Objectives
 Monitor the industry landscape on a regular basis to be prepared to quickly react to
developments
 Make strategically informed decisions in the face of a dynamic competitive scenario
Energia Support
 Prepare an overview of the industry or competitor(s) by analysing information such as
market size, customer segments, trends and competitor strategy
 Track all developments – deals, new launches, policy changes, strategy plans and
other events – through a combination of both secondary and primary research.
 Analyse information on a regular basis to provide insights on the implications
4 Client Objectives
 Evaluate and prioritise customer segments – current and potential
 Better understand our consumer segments and differences between them in terms of
demographics, attitudes and purchase decisions
Energia Support
 Identify and analyse the addressable market, breaking it down into actionable
customer segments, through quantitative primary research techniques
 Profile priority customer segments, capturing their economic potential and buying
behaviour, to help you gain a deep understanding of each segment to develop
marketing strategies for them
Segmentation

5. Project and Client Diversity
Market / Industry Analysis
Competitive Intelligence
Due Diligence Analysis
Consumer Behaviour
Consumer Profiling and Product Profiling
Opportunity Screening
Market Entry Assessment
Industrial Products
FMCG
Defence & Aerospace
Food & Beverages
Metrology and Industrial Automation
Earthmoving & Construction Equipment
Automotive and Auto Ancillaries
We have completed projects related to a plethora of business requirements, for a
diversified client base across the consumer sector

6. Partner Search Program is a core service of Energia and helps the client to gain access
to the target market as well as products/ service offerings, promotional support, channel
access and other market penetration tactics
Energia employs a number of tools to evaluate potential
Partners:
 Performance gap analysis: Objective view of partner performance.
 Partner needs analysis: Exploring priority needs/wants of partner.
 New product/service investigation: Testing acceptability of a new
product or service among targeted partner group.
 Opportunity mapping: Identifying and quantifying the most
attractive partner targets.
 Investment Capability in the partnership
Energia identifies partners who can generate the maximum synergy with each other. We
also arrange business meetings between partners and assist in negotiations with your
potential clients.

7. Our Boutique Relationships and NetworkingOur Boutique Relationships and Networking
Entrepreneurial Spirit and an unconventional innovative approach to challengesEntrepreneurial Spirit and an unconventional innovative approach to challenges
Flexible Modus Operandi and Multi-lingual AdvantageFlexible Modus Operandi and Multi-lingual Advantage
Our International Exposure, Experience and Academic Training.Our International Exposure, Experience and Academic Training.
Strong Geographic CoverageStrong Geographic Coverage
Customised and actionable insightsCustomised and actionable insights

8. Our Major Clients

9. © Energia January 2014
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permission from Energia Trading Company.
For Help, Please Contact us at www.energiaworld.in
Regd. Head Office:
A3, SP Kailash ,17/3,
Bharathi Street, Bharathi Nagar,
Race View Colony Extn. Guindy,
Chennai-600032 (T.N., India)
Phone: +91 44 4307 2161
Consulting and Marketing Office:
2/f, Elegance Towers,
Jasola District Centre,
Old Mathura Road,
New Delhi- 110025 (India)
Contact: Ankur K Agarwal
Phone: +91 120 4218 745
Mobile: +91 96500 88367
German Representative:
Pradipto Bhowmick
Herzogstrasse 102
40215 Düsseldorf, Germany
+49 (0) 1516 3866 891
Mail: pbhowmick@energiaworld.in
www.energiaworld.in
mail@energiaworld.in
Piyush Raj Akhouri
Direct No: +91 88265 40617
Mail: piyush.raj@energiaworld.in