Enabling The Multi Screen Experience Scte Conference
•
0 likes•357 views
This document discusses enabling multi-screen experiences through third party services. It provides a case study and lessons learned from opening a network to third parties. It recommends having a clear vision of creating new revenue and value by opening innovation, agreeing on a realistic strategy and plan, and ensuring organizational commitment through promoting successes.
Recommended
Recommended
More Related Content
Similar to Enabling The Multi Screen Experience Scte Conference
Similar to Enabling The Multi Screen Experience Scte Conference (20)
More from Alan Quayle
More from Alan Quayle (20)
Recently uploaded
Recently uploaded (20)
Enabling The Multi Screen Experience Scte Conference
- 1. Enabling the Multi-Screen Experience: Case Studies in Third Party Multi-Screen Services Alan Quayle Business and Service Development www.alanquayle.com www.alanquayle.com/blog www.linkedin.com/in/alanquayle 1 © 2008 Alan Quayle
- 2. Case Study What’s Chan ged? Le s s o n s Action Plan Learned 2 © 2008 Alan Quayle
- 3. What’s Changed? 3 © 2008 Alan Quayle
- 4. An Operators Product Development Process Find Budget Market Opportunity Research Identified 12-18 month 18-30 month s s New product Re-Launch development process Launch 4 © 2008 Alan Quayle
- 5. What’s Changed? Expectations 5 © 2008 Alan Quayle
- 6. What customers expect 6-12 months 18-30 month s 4 months We e k ly 6 © 2008 Alan Quayle
- 7. 7 © 2008 Alan Quayle
- 8. Subsidized Network High Street Phones Control S to r e s Customer Relationship Billing Ecosystem Relationship Control Brand 8 © 2008 Alan Quayle
- 9. 9 © 2008 Alan Quayle
- 10. Use Case • Jim’s recently hired a nanny to look after his two young sons • When he’s on the road he can also check-in from his mobile phone, just to make sure everything is OK. He also shares access with his parents so they can check in from their tru2way™ STB – Single Sign On and tru2way™ video streaming API to ensure quality delivery of video • While at work using a bookmark in his PC browser Jim goes to the Home Camera site, logs on, gets a message to his mobile to confirm its him, and can view his home cameras – Messaging API for additional security • While at work he can schedule an event at 2PM to see they’re getting their mid- afternoon nap from his PC – Messaging API for deliver of video clip • From his mobile, he either uses the browser to the Home Camera service, or uses an ODP (integrated family services) to check on his kids location, and then views the home camera to make sure they’re behaving themselves • While on holiday (house is empty) the system is set so that should there be movement a video clip is sent to his phone – Messaging API
- 11. 11 © 2008 Alan Quayle
- 12. Lessons Learned... • Take small steps; clearly define the scope • Don’t expect support from those you marginalize... • Everyone is an architect; think Governance... • Legacy, legacy, legacy, you cannot avoid it... • Don’t forget the partners... • This is not easy...
- 13. Action Plan 13 © 2008 Alan Quayle
- 14. Clear Vision New revenue and increase customer valu e through Open Innovatio n Open the network to 3rd parties and share in value stimulated Agreed Strategy Short-term OPEX Realistic Plan savings, long term revenue growth 14 © 2008 Alan Quayle
- 15. Things to do List It’s NOT th Organizationa e l Technology Commitment It’s your PL AN! Promote the Copying is Win n e r s OK 15 © 2008 Alan Quayle