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Sustainability is the New Green


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Sustainability is the New Green, featuring Rick Mazur, Commercial Segment Market Leader for Kodak’s Graphic Communications Group, who has been deeply involved in Kodak’s internal and customer sustainability initiatives.

“The United Nations Division for Sustainable Development defines sustainability as ‘Development that meets the needs of the present without compromising the ability of future generations to meet their own needs’,” said Mazur. “As print buyers continue to push for green solutions, it is important for printers to understand the entire sustainability picture, and that is what this session is about.”

Mazur will be sharing his extensive sustainability knowledge during the session, as well as providing access to valuable resources that any business can use to improve its sustainability ratings.

Published in: Business, Technology

Sustainability is the New Green

  1. 1. Sustainability is the New Green! Rick Mazur V.P. Global Commercial Segment Marketing Kodak Graphic Communications Group Hosted by WhatTheyThink Sponsored by Kodak © 2008,
  2. 2. Sustainability is the New Green … taking steps beyond compliance to continually improve the Economic, Environmental and Social performance of a business, product or service. Business Environment © 2008, 2
  3. 3. Burden Opportunity? or © 2008, 3
  4. 4. Sustainable Strategies from Compliance to Differentiation Why has sustainability become so important? Where are you on your path to sustainability? Where is the industry on its path to sustainability? Implications and strategies Conclusions © 2008, 4
  5. 5. What is Sustainability? Triple Bottom Line – A reflection of a Company’s overall economic, social and environmental performance Responsible Growth – Reducing our impact on the environment, protecting the safety of our employees and customers, and supporting the communities where we do business – while ensuring the sustained growth and profitability of the Company © 2008, 5
  6. 6. Who Cares and Why? Consumers Shareholders Environmental groups Brand owners Designers Depletion of Energy Natural Shareholders Resources Costs Corporate advertisers Regulatory agencies Employees Consumers Future generations © 2008, 6
  7. 7. Consumers 85% are willing to switch brands or purchasing habits to make tomorrow a better place 92% stated protecting the environment as a top concern 73% said they were willing to pay more for environmentally conscious products Source – 2007 Edelman Consumer Survey © 2008, 7
  8. 8. Governmental Policy EPA sets tougher air quality standards US Electrical Energy Sources • Current standard of 84 ppb of ozone • Have to 2010 to meet new limit of 75 ppb Estimated cost of compliance is $8.4 billion Lieberman Warner Climate Security Act is now the leading cap-and-trade bill in Congress Greenhouse Gas cap covers about 80% of U.S. economy • 2012 Cap – Set at 2005 emissions • 2020 Cap – 15% below 2005 levels • 2050 Cap – 70% below 2005 © 2008, 8
  9. 9. © 2008, 9
  10. 10. Shareholders … “ increasingly, money managers are incorporating environmental, social and governance performance factors into their investment decisions - Bruce M. Kahn, Deutsche Bank © 2008, 10
  11. 11. Where Are Print Service Providers on the Journey? No plans Have investigated, but not started No certifications, but programs underway Programs in place, with certifications 0 5 10 15 20 25 30 35 40 Source – Kodak client and web surveys , n=415 © 2008, 11
  12. 12. What is Your Position on Sustainability? Not involved Very involved © 2008, 12
  13. 13. Where Are You on Your Passage? Let’s take a quick test on the components of a Sustainability Plan Ask you to rank (1,3 or 5) your business on: • Strategic intent • Stakeholder perceptions • Performance management • Industry stewardship Steps you can take… © 2008, 13
  14. 14. Strategic Intent 1 RATING 3 RATING 5 RATING Sustainable or Responsible Not Documented Documented in Part of Triple Care Strategy response to Bottom Line Customer Pull around Minimal Influence, but not Important to customer, Sustainability critical to printer factor choice process, requirements choice materials and suppliers Shareholder value Minimal Influences investment Critical to investment of sustainability in new technology in new technology equipment, process, equipment, process, materials and supplies materials and supplies Organizational Structure HS&E goals Implementing Established Management systems not evident in HS&E Management HS&E Management strategy System – Self System – Third party Certified © 2008, 14
  15. 15. Stakeholder Perceptions 1 RATING 3 RATING 5 RATING Employee perceptions Uncaring Neutral Embrace HS&E polices and practices Customer perceptions Bad Actor Neutral Green and caring print provider Industry perceptions Bad Actor Neutral Green and caring print provider Public Investment Bad Actor Neutral Green and caring Community print provider, perception and other socially responsible investors would buy shares © 2008, 15
  16. 16. Performance Management – Clear objectives and standards? 1 RATING 3 RATING 5 RATING HS&E Compliance No significant safety or property losses or fines in last: and Loss 1 year 2 years 3 years Energy Consumption No goals Tracked but NOT Tracked OPENLY shared with employees, shared with employees, customers, community customers, community Water Conservation Air Emissions Waste Management Safety Suppliers linked to No clear EHS Standards established Linked with LCA of process Product Development or LCA design standards for design standards and products © 2008, 16
  17. 17. Industry Stewardship 1 RATING 3 RATING 5 RATING Certifications, awards None 1 or more 1 or more in recognition last 2 years last year Community Involvement None Not formal, but Clear strategy some support provided Customer Outreach/Training None Not formal, but Clear strategy to some support improve client as requested awareness of sustainability in Print industry Recycling Initiatives in-plant only Assistance provided Assistance provided to Customers to customers and industry on options for recycling and specifications for recyclable materials © 2008, 17
  18. 18. Burden or Opportunity? Strategic opportunities 1% - 2% to the bottom line in next 18 months Average profits of 2% Higher customer and employee retention to 4% for Print Customer acquisition from differentiated position Service Providers Increasing costs of energy, raw materials Weak economy Risks Longer term prospects that these Do not know your current footprint costs will increase No plan No organizational strategy Regulatory fines Customer and employee retention © 2008, 18
  19. 19. Printers Leading the Way AC Graphics – Miami, FL Brown, Knight and Truscott - UK Focus Group – Sydney, Aus Geoff Neil Printers – UK Hemlock Printers – Vancouver, CA Metropolitan Fine Color – Vancouver, CA Pictorial Offset – Carlstadt, NJ Ulenspiegel – GMBH And others… © 2008, 19
  20. 20. Practical Steps to Improve the Triple Bottom Line Complete a sustainability audit Build a dialog with your customers Think about the paper you use Think about how paper is made Think about the ink you use Talk to industry partners Implement sustainable business models Lean and Green go together Set standards and seek certification Stay informed © 2008, 20
  21. 21. Practical Steps to Improve the Triple Bottom Line Complete a sustainability audit Docume nted Str Stakeho ategy Clarify organizational ownership Custom lder sur vey er surve y Set business priority and strategy Perform ance ob jectives Perform ance Me Determine your GHG emissions Risks an trics d oppor tunities Prioritize bottom line impact of Life Cyc le Analy sis Certifica strategies and programs Commu tions nity Out reach • Energy and waste Custom er & em ployee t raining © 2008, 21
  22. 22. Practical Steps to Improve the Triple Bottom Line “Lean” and “Green” go together Using Kaizen event to galvanize team mission, scope and measures Qualify and attack triple bottom line opportunities and risks • Walk the Flow, Value Stream Mapping Provide process improvements you can share with your customers © 2008, 22
  23. 23. Practical Steps to Improve the Triple Bottom Line Implement sustainable business models Perform Lifecycle review on targeted print applications Develop substrate substitution options for virgin paper and plastics Employ production technologies that reduce use of natural resources • Automated workflows - Web2Print, Virtual proofing • Non process CTP systems • Advanced screening techniques • Digital color production systems • Compact fluorescent lamps • Low VOC inks • Hybrid or electric vehicles © 2008, 23
  24. 24. Practical Steps to Improve the Triple Bottom Line Rethink the economic model Lifecycle management Distribute and print Print on Demand Personalized direct mail Short run printing TransPromo bills and Virtual warehousing statement © 2008, 24
  25. 25. Practical Steps to Improve the Triple Bottom Line Talk to industry partners Your suppliers and industry organizations should be your #1 resource Direct resources toward meaningful local programs • Education and tools • Training • Reduce, recycle programs • Stay current on trends • Industry research © 2008, 25
  26. 26. Make Sustainability Part of Your Company Culture Define y our mar keting s Brand y trategy our prog ram Launch with a b ig event Ho l d o n going ev ents Create/a d d to y o ur webs Start a c ite ustomer newslet Employe ter e orienta tio n Custom er recog nition Employe e recogn ition © 2008, 26
  27. 27. Closing Comments Sustainability is journey with significant opportunities Can provide a competitive advantage Becoming business critical Begin or expand your program Baseline your business Establish organizational plan Develop strategy and implement Work with your industry partners Play to win © 2008, 27
  28. 28. Toward Greater Sustainability … Together Thank you! Hosted by WhatTheyThink Sponsored by Kodak © 2008,