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Learning From Informas Ims Sdp North America Conference

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Learning From Informa''s IMS SDP North America Conference

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Learning From Informas Ims Sdp North America Conference

  1. 1. Findings from Informa’s IMS/SDP North America 1 5-7 November, Dallas TX © 2008 Alan Quayle
  2. 2. Mark Kaish, VP Voice Development and Support, Cox Communications 2 © 2008 Alan Quayle
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  14. 14. SDP and IMS: What Type of Services Are Most Likely to Benefit Each Technology? Are SDP/IMS Alternative or Complimentary? (Where’s the Money?) Alan Quayle Business and Service Development www.alanquayle.com www.alanquayle.com/blog 14 © 2008 Alan Quayle www.linkedin.com/in/alanquayle
  15. 15. An Operator’s Product Development Process Find Budget Opportunity Market Identified Research 18-30 month 12-18 month s s New product Re-Launch Launch development process 15 © 2008 Alan Quayle
  16. 16. What’s Changed? Expectations 16 © 2008 Alan Quayle
  17. 17. What customers expect 18-30 month 6-12 months s 4 months We e k ly 17 © 2008 Alan Quayle
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  19. 19. High Street Subsidized Network Phones Control S to r e s Customer Relationship Ecosystem Billing Control Relationship Brand 19 © 2008 Alan Quayle
  20. 20. Operator Activities in Opening the Network • Telenor Content Provider Access (CPA) – Generate within Norway roughly $100m a year in revenue, that is 6% of Telenor’s total subscription revenues. • O2 Litmus (www.O2litmus.co.uk) – Recently announced by O2, to be launched in late 2008, extensively leveraging web 2.0 principles. • Telecom Italia NexTIM – Telecom Italia’s web 2.0 site exposing new services to its early adopting ‘360 degree innovators.’ Letting the market decide what services to launch, rather than solely internal product management processes. • SingTel Partners Program – Leverage external 3rd party developers to tap into their potential of unlimited innovation to drive new revenues. Promote access to limited network resources and capabilities; reduce time-to-market for launching new services and provide mechanisms for 3rd parties to be paid. • ProgrammableWeb – An aggregator of APIs across operators and the internet, including Orange Partners and BT’s 21C APIs. 20 © 2008 Alan Quayle
  21. 21. Operator Activities in Opening the Network • Orange Partner – As a simple case study, it took only seven months from Orange’s first meeting with a developer called mob-it (www.mob-it.com) to launch a public beta of that service integrated into Orange’s picture service Pikeo, using its open APIs. • Verizon Open Development Initiative – Verizon’s ODI (Open Developers Initiative) – Device centric ODIS (Open Device Interface Specification) defines what a device must do to interface to the VZ RAN (between the device radio hardware and the access network) • Sprint’s Business Mobility Framework – Sprint’s Business Mobility Framework launched in 2004. It enables third parties to develop services using capabilities of the Sprint network, such as location, presence and messaging. It is based on Parlay X. • And many more: – AT&T’s devCentral, GSMA 3rd Party Access Initiative, BT, Telus 21 © 2008 Alan Quayle
  22. 22. Clear Vision New revenue and increase customer valu e through Open Innovatio n Open the network to 3rd parties and share in value created Agreed Strategy Realistic Plan Short-term OPEX savings, long term revenue growth 22 © 2008 Alan Quayle
  23. 23. Things to do List Organizationa l It’s NOT th Commitment e Technology It’s your PL AN! Promote the Win n e r s Copying is 23 OK © 2008 Alan Quayle
  24. 24. Suggested Reading Microtrends, Mark Penn Here Comes Everybody, Clay Shirky The Gridlock Economy, Michael Heller www.alanquayle.com/blog 24 © 2008 Alan Quayle

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