Findings from Informa’s
    IMS/SDP North America
1
    5-7 November, Dallas TX
              © 2008 Alan Quayle
Mark Kaish, VP Voice Development and Support,
                             Cox Communications




2
                  © 20...
3
    © 2008 Alan Quayle
4
    © 2008 Alan Quayle
5
    © 2008 Alan Quayle
6
    © 2008 Alan Quayle
7
    © 2008 Alan Quayle
8
    © 2008 Alan Quayle
9
    © 2008 Alan Quayle
10
     © 2008 Alan Quayle
11
     © 2008 Alan Quayle
12
     © 2008 Alan Quayle
13
     © 2008 Alan Quayle
SDP and IMS:
What Type of Services Are Most Likely to Benefit
              Each Technology?
 Are SDP/IMS Alternative or C...
An Operator’s Product Development Process




                                                           Find Budget
Oppor...
What’s Changed?




     Expectations
16
              © 2008 Alan Quayle
What customers expect



     18-30 month                      6-12 months
                 s



      4 months           ...
18
     © 2008 Alan Quayle
High Street      Subsidized                Network
                 Phones                    Control
  S to r e s

      ...
Operator Activities in Opening the Network
•   Telenor Content Provider Access (CPA)
     – Generate within Norway roughly...
Operator Activities in Opening the Network
•   Orange Partner
     – As a simple case study, it took only seven months fro...
Clear Vision
                                New revenue and
                            increase customer valu
          ...
Things to do List
     Organizationa
                   l                              It’s NOT th
     Commitment        ...
Suggested Reading

                           Microtrends, Mark Penn




                          Here Comes Everybody,
 ...
Upcoming SlideShare
Loading in …5
×

Learning From Informas Ims Sdp North America Conference

3,115 views

Published on

Learning From Informa''s IMS SDP North America Conference

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,115
On SlideShare
0
From Embeds
0
Number of Embeds
520
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Learning From Informas Ims Sdp North America Conference

  1. 1. Findings from Informa’s IMS/SDP North America 1 5-7 November, Dallas TX © 2008 Alan Quayle
  2. 2. Mark Kaish, VP Voice Development and Support, Cox Communications 2 © 2008 Alan Quayle
  3. 3. 3 © 2008 Alan Quayle
  4. 4. 4 © 2008 Alan Quayle
  5. 5. 5 © 2008 Alan Quayle
  6. 6. 6 © 2008 Alan Quayle
  7. 7. 7 © 2008 Alan Quayle
  8. 8. 8 © 2008 Alan Quayle
  9. 9. 9 © 2008 Alan Quayle
  10. 10. 10 © 2008 Alan Quayle
  11. 11. 11 © 2008 Alan Quayle
  12. 12. 12 © 2008 Alan Quayle
  13. 13. 13 © 2008 Alan Quayle
  14. 14. SDP and IMS: What Type of Services Are Most Likely to Benefit Each Technology? Are SDP/IMS Alternative or Complimentary? (Where’s the Money?) Alan Quayle Business and Service Development www.alanquayle.com www.alanquayle.com/blog 14 © 2008 Alan Quayle www.linkedin.com/in/alanquayle
  15. 15. An Operator’s Product Development Process Find Budget Opportunity Market Identified Research 18-30 month 12-18 month s s New product Re-Launch Launch development process 15 © 2008 Alan Quayle
  16. 16. What’s Changed? Expectations 16 © 2008 Alan Quayle
  17. 17. What customers expect 18-30 month 6-12 months s 4 months We e k ly 17 © 2008 Alan Quayle
  18. 18. 18 © 2008 Alan Quayle
  19. 19. High Street Subsidized Network Phones Control S to r e s Customer Relationship Ecosystem Billing Control Relationship Brand 19 © 2008 Alan Quayle
  20. 20. Operator Activities in Opening the Network • Telenor Content Provider Access (CPA) – Generate within Norway roughly $100m a year in revenue, that is 6% of Telenor’s total subscription revenues. • O2 Litmus (www.O2litmus.co.uk) – Recently announced by O2, to be launched in late 2008, extensively leveraging web 2.0 principles. • Telecom Italia NexTIM – Telecom Italia’s web 2.0 site exposing new services to its early adopting ‘360 degree innovators.’ Letting the market decide what services to launch, rather than solely internal product management processes. • SingTel Partners Program – Leverage external 3rd party developers to tap into their potential of unlimited innovation to drive new revenues. Promote access to limited network resources and capabilities; reduce time-to-market for launching new services and provide mechanisms for 3rd parties to be paid. • ProgrammableWeb – An aggregator of APIs across operators and the internet, including Orange Partners and BT’s 21C APIs. 20 © 2008 Alan Quayle
  21. 21. Operator Activities in Opening the Network • Orange Partner – As a simple case study, it took only seven months from Orange’s first meeting with a developer called mob-it (www.mob-it.com) to launch a public beta of that service integrated into Orange’s picture service Pikeo, using its open APIs. • Verizon Open Development Initiative – Verizon’s ODI (Open Developers Initiative) – Device centric ODIS (Open Device Interface Specification) defines what a device must do to interface to the VZ RAN (between the device radio hardware and the access network) • Sprint’s Business Mobility Framework – Sprint’s Business Mobility Framework launched in 2004. It enables third parties to develop services using capabilities of the Sprint network, such as location, presence and messaging. It is based on Parlay X. • And many more: – AT&T’s devCentral, GSMA 3rd Party Access Initiative, BT, Telus 21 © 2008 Alan Quayle
  22. 22. Clear Vision New revenue and increase customer valu e through Open Innovatio n Open the network to 3rd parties and share in value created Agreed Strategy Realistic Plan Short-term OPEX savings, long term revenue growth 22 © 2008 Alan Quayle
  23. 23. Things to do List Organizationa l It’s NOT th Commitment e Technology It’s your PL AN! Promote the Win n e r s Copying is 23 OK © 2008 Alan Quayle
  24. 24. Suggested Reading Microtrends, Mark Penn Here Comes Everybody, Clay Shirky The Gridlock Economy, Michael Heller www.alanquayle.com/blog 24 © 2008 Alan Quayle

×