New media such as social media, websites, and mobile apps can be used as tools for social change, to attract government attention, and generate passive income. Social networking allows people to connect through shared interests in online communities. The #EndSARS movement in Nigeria demonstrated how social media campaigns on Twitter can successfully raise awareness of important issues, attract worldwide attention, and influence government actions through crowdsourcing and crowdfunding. Groups like ActHub Africa are developing social media engagement strategies to educate and mobilize citizens through frequent posting of compelling content on platforms like Twitter and Facebook. Monetizing a social media presence and skills is also possible through activities like social media management, marketing services, launching sponsored video series, and selling educational products

1. John
Oluwafemi Olla
…raising active
citizens
@acthubafrica
USE OF NEW MEDIA AS A TOOL
TO CAUSE CHANGE, ATTRACT
GOVERNMENT ATTENTION AND
GENERATE PASSIVE INCOME
Topic:

2. HASHTAG
#Youth4Gov

3. SOCIAL MEDIA/NETWORK
Internet and mobile technologies for interactive
social networking.
An interconnected
system of things or
people
NETWORK
Relating to human society and
its members. Living together
or enjoying life in
communities or organized
groups.
SOCIAL

4. NEW MEDIA
Note: New media is now central to all
social endeavors
New media is a means
of mass
communication using
digital technologies
through internet.
 Websites and blogs
 Streaming audio and video
 Chat rooms
 Email
 Online communities
 Social media and sharing platforms
 Internet of Things (IoT)
 Mobile apps
 Web advertising
 DVD and CD-ROM media
 Virtual reality environments
 Integration of digital data with the
telephone, such as internet
telephony
 Digital cameras
SOCIAL
MEDIA/NETWORK

5. HUMAN NETWORK
An interconnected system of people
through their chosen medium such as
Church, Mosque, School, Workplace,
Game Centre, Association, Clubs etc.

7. HUMAN NETWORK
Why TWITTER and not FACEBOOK?
Success rate and responses are
important

8. Facebook
users in
Nigeria
February 2020

9. ONLINE PETITION
SUCCESSES

10. 1. #EndSARS hashtag yielded 28 million tweets
2. Raised $55k in 4 days (N22m)
3. More than 10 states took part
4. Gained attention of Nigerian Government
5. Gained attention of the world
6. 72.5% of inmates in Nigerian prisons
are serving time without being sentence
#EndSARS
In Numbers

11. 1. Crowdsourcing and crowdfunding for Change
2. Shown that Twitter users are not noise makers
3. Outshined government’s propaganda
4. Social Media is potent enough to hold government to
account
5. Gained attention of Nigerian Government
6. Gained attention of the world
7. Twitter created an image for the #EndSARS tag
8. Raised the consciousness of Nigerian youth
#EndSARS Gains &
Attention

12. How ActHub Africa is using online engagement

13. SOCIAL MEDIA ENGAGEMENT STRATEGY
1
2
3
4
5
6
REASONS
This will be why
you doing what
you are doing
CONTENT
Development
contents that can
be used to engage
the govt. BUILD A TEAM
Gather or build a
team that can help
you
ADOPT A STRATEGY
Coercion, subtle
instigation, appeal to
conscience etc
PLATFORM
Select which
platform is best for
you
FREQUENCY
How frequent do you
want to appear on
people’s timeline

14. THE EXTRA
HOW TO GENERATE INCOME
USING SOCIAL MEDIA

15. LET’S
IDENTIFY
THEM

16. 1. Keep up to date with current
trends (TikTok, Instagram,
Facebook)
2. Become a social media
manager (Social media
manager for business,
organization, politicians, part,
church etc)
3. Market your skills (Sell
yourself)
4. Launch a sponsored video
series (Yoruba or English -
Skit or sensitization)
5. Sell your own educational
products or services (What
you do)
6. Sell your own merchandise
(What you are selling such as
#EndSARS Gains &
Attention
FRE
E
PAID

17. EXAMPLES
OF
SELL
YOURSEL

18. THANK YOU FOR YOUR TIME
acthubafrica