Keynote presentation at the HUBB Conference.
Adj Prof Mascarella clarifies terms, mechanisms and what is the roadmap to use innovation for new business.
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Blockchain Business Opportunities Overview
1. Business Opportunities
Overview
By Adj. Prof. Giuseppe Mascarella
giuseppe@valueamplify.com
AGENDA
1. What are Blockchain and BitCoin?
2. What are the key scenarios?
3. How do you build a roadmap?
BLOCKCHAIN AND BITCOIN
Value Amplify Consulting Confidential
2. 1. What is blockchain?
ValueAmplify Consulting Confidential
3. ValueAmplify Consulting Confidential
The term Bitcoin is used to refer to 3 things:
The underlying technology concept/platform
The protocol for using this technology platform to
move value between peers
The currency (BTC) for transactions using this
protocol
The term Blockchain is used
The underlying technology platform
What Problem Are We Addressing?
Global Peer-To-Peer Trust!
What is a Smart Contract?
The scripting system, instead of just sending
currency, send contracts, smart property;
requires Turing completeness
What is BitCoin?
Example: House Ledger
Even if 30% of title have errors, it is better than peer managed
4. Blockchain is a type of distributed ledger
in which value exchange transactions (in
bitcoin or other token) are sequentially
grouped into blocks. Each block is
chained to the previous block and
immutably recorded across a peer-to-peer
network, using cryptographic trust and
assurance mechanisms. Depending on the
implementation, transactions can include
programmable behavior.
Source: Gartner IT Glossary http://www.gartner.com/it-glossary/blockchain/
merging Technologies http://www.gartner.com/newsroom/id/3412017
“
”
What is blockchain?
In business terms:
Disintermediating accountants, auditors,
lawyers, public notary, banks, etc with an
army of fast robots checking up on each
others' work to secure compliance.
Key aspect:
It provides a peer-to-peer technology through which a
transaction of value can be done in a secure manner,
without the need of a third party (i.e. a bank, a notary)
5. Blockchain explorer allows viewing of latest
transactions posting to the Ledger
5
https://blockchain.info/
8. 2. What Are The Key Scenarios?
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9. If You have P2P Trust
Decentralized transaction ledger could be used to encode and
confirm/transfer all property
• Financial
• Currency, Stock, Private Equity, Bonds, Derivatives, Crowdfunding
• Public Records
• Land Titles, Vehicle Registries, Business Licenses, Passports, Voter IDs, Death
Certificates, Proof of Insurance
• Private Records
• Contracts, Signatures, Wills, Trusts, Escrows
• Physical Asset Keys
• Home, Hotel Rooms, Rental Cars, Car Keys
• Intangibles: Patents, Trademarks, Reservations, Domain Names
9
http://ledracapital.com/blog/2014/3/11/bitcoin-series-24-the-mega-master-
blockchain-list
10. Blockchain Scenarios for all IndustriesAsset Titles
Diamonds
Designer brands
Car leasing & sales
Home Mortgages & payments
Land title ownership
Digital asset records
Government
Voting
Vehicle registration
WIC, Vet, SS, benefits, distribution
Licensing & identification
Copyrights
Identity
Personal
Objects
Families of objects
Digital assets
Multifactor Auth
Refugee tracking
Education & badging
Purchase & review tracking
Employer & Employee reviews
Media
Digital rights mgmt.
Game monetization
Art authentication
Purchase & usage monitoring
Ticket purchases
Fan tracking
Ad click fraud reduction
Resell of authentic assets
Real time auction & ad placements
Computer Science
Micronization of work (pay for
algorithms, tweets, ad clicks, etc.)
Expanse of marketplace
Disbursement of work
Direct to developer payments
API platform plays
Notarization & certification
P2P storage & compute sharing
DNS
Medical
Records sharing
Prescription sharing
Compliance
Personalized medicine
DNA sequencing
IoT
Device to Device payments
Device directories
Operations (e.g. water flow)
Grid monitoring
Smart home & office management
Cross-company maintenance markets
Payments
Micropayments (apps, 402)
B2B international remittance
Tax filing & collection
Rethinking wallets & banks
Consumer
Digital rewards
Uber, AirBNB, Apple Pay
P2P selling, craigslist
Cross company, brand, loyalty tracking
Supply Chain
Dynamic ag commodities pricing
Real time auction for supply delivery
Pharmaceutical tracking & purity
Agricultural food authentication
Shipping & logistics management
Financial
Trade Finance
Deal origination
POs for new securities
Equities
Fixed income
Derivatives trading
Total Return Swaps (TRS)
2nd
generation derivatives
The race to a zero middle office
Collateral management
Settlements
Global Payments
Transferring of value
Know your client (KYC)
Anti money laundering
Client and product reference data.
Crowd Funding
Peer-to-peer lending
Compliance reporting
Trade reporting & risk visualizations
Betting & prediction markets
Insurance
Claim filings
MBS/Property payments
Claims processing & admin
Fraud prediction
Telematics & ratings
ValueAmplify Consulting ConfidentialSource Microsoft
11. Scenario: Perishable Food Compliance
FDA, Fair-Trade, Quality, Trade-Finance, Insurance, etc
E IIE
Trade (Export/Import) Factory to Distributor Retail to ConsumerFarmer to Buyer
Fair Trade Certification Fair Trade Certification
IoT Tracking temperature and humidity
Trade Finance
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13. How do you build a roadmap?
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14. BlockChain Maturity Model
• Multiple, well defined scenarios
• Multiple years of Blockchain experience
• Operations and support processes well defined
• Seeking early access and technical guidance for platform features
• Target scenario well defined
• Some Blockchain experience
• Operations and support processes may be defined
• Seeking help with a Production Pilot
• Potential scenario(s) identified
• Limited Blockchain experience
• Operations and support processes not defined
• Seeking help with a Minimal Viable Product (MVP) Pilot
• Scenarios not identified
• No Blockchain experience
• Operations and support processes not defined
• Seeking education and strategy for business and IT
Contact giuseppe@valueamplify.comSource Microsoft
15.
16. The Audit Capability With BlockChain
• BlockChain based ML will provide Asset expected eprmance, OEE, use and payment in grid
• Operations and support processes well defined
• Seeking early access and technical guidance for platform features
)
• Multiple BlockChain writers, Proof of Stake, Trust in Writers
• Operations and support processes may be defined
• Seeking help with a Production Pilot
• Limited Blockchain use: ID and attributes
• Operations and support processes not defined
• Seeking help with a Minimal Viable Product (MVP) Pilot
• No Blockchain leverage brainstorming
• Operations and support processes not defined
• Seeking education and strategy for business and IT
Contact giuseppe@valueamplify.com
17. Business Opportunities
Overview
By Adj. Prof. Giuseppe Mascarella
giuseppe@valueamplify.com
AGENDA
1. What is Blockchain?
2. What are the key scenarios?
3. How do you build a roadmap?
BLOCKCHAIN
Value Amplify Consulting Confidential
18. Welcome to:
BlockChain
and BitCoin
Community
of Expertise
AGENDA
1. BlockChain and Bitcoin Business
Opportunities
by Prof Giuseppe Mascarella
2. Blockchain Business Design
Concepts
by Tim Myers, BlockChain Architect
3. ICOs presentations
1-Rob Scott, COO at ICO
WWW.SLVRMINE.COM
2-Saul Hudson from
www.maecenas.co
4. Legal issues related to ICOs and
Token Sales
by Andrew Hinkes, Esq., Berger
Law.
ValueAmplify Consulting Confidentialhttp://meetu.ps/3cLF9t
Blockchain, also referred to as distributed ledger, has captured the interest of business leaders, governments, academics and tech providers across the globe. The potential impact of blockchain is significant across all sectors/industries – from banking to government to healthcare and beyond. We think blockchain has the potential to be as significant as the internet, cloud computing, or mobile paradigms by enabling our customers to simplify and transform their current processes.
The term “other token” refers to any asset with a digital representation such media, copyright, currently, credits, mileage, votes, etc.
Blockchain as a Distributed Ledger has four advantages,
Security – everything in the Blockchain is encrypted with digital signing.
Shared – The real benefits of Blockchain (over conventional technology) are achieved when we use it to link organisations to share information on a distributed ledger.
Distributed – a Blockchain can be distributed across multiple organisations and becomes more secure as replicas are added.
Ledger – Every transaction written into the ledger once and cannot be changed after the fact. This has great advantages to the financial services industry because we have an auditable trace of every transaction. The compliance overheads for Financial Services have escalated since the financial crash and this feature of the technology has huge benefits for compliance teams and financial regulators
In 2016, Gartner has included Blockchain in their Hype Cycle for Emerging Technologies.
Globally, Blockchain bring many potential benefits across multiple industries
An advanced use case example of this is Financing for Supply Chain where banks work with a customer to optimise the supply of finance into their supply chain. This could enabled using a Smart Contract/Blockchain solution across the Bank, Manufacturer, and their suppliers.