This document summarizes an experiential leadership simulation workshop hosted by enParadigm Knowledge Solutions. The 3-day workshop in Mumbai involved dividing 24 participants into 6 virtual companies to compete in a business simulation over 8 quarters. The simulation focused on teaching cross-functional decision making and strategy implementation. Participant feedback indicated high levels of learning around strategy formulation, financial statements, and cross-functional collaboration. Many participants said they would apply lessons to their own work in areas like strategy development, understanding finances, and improving team dynamics.

1. Leadership Simulation WorkshopTM
Workshop Snapshot
13-15 May 2013, Mumbai

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www.enparadigm.com
We are a group of IIM Ahmedabad alumni and faculty who design and deliver
simulation based experiential learning workshops for middle to senior managers.
Our Value Proposition
Engaging learning environment
Effective and hands-on approach
1200+ participants
Tailor made to company needs
Best-in class facilitation
41%
18%
11%
9%
7%
5%
4%
Sales & Marketing
Operations
HR
Finance
Engineering
Systems & IT
Purchase
Service
Project Management
Others
Participant Profile: Function Wise Participant Profile: Industry Wise
17%
14%
13%
8%7%
7%
6%
6%
3%
3%
Automotive Banking Manufacturing
Aerospace Textiles Financial Services
IT Services Oil & Gas Professional Services
Power Education Media
Pharma Telecom Others
About enParadigm

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out of 100+ happy customers
Prominent Clients

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The
Objective

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What Strategy is NOT ?
 “Our Strategy is to internationalize”
 “Our Strategy is to outsource our Production”
 “Our Strategy is to increase our R&D budget”
 “Our Strategy is to increase our Market Share”
These are only steps in strategy execution
NOT strategy

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What is Strategy then?
A plan of action
to execute a series of steps
cumulatively over time
to create and sustain a unique position
in customer minds
giving a competitive advantage
to make profits sustainably
This is strategy

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The
Context

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Methodology
 24 participants grouped into 6
virtual companies of 4 each
 Assigned Marketing, HR, Finance,
Operations, R&D & CEO roles
 Companies competed with each other
 Each company formulated its business strategy and
implemented it over 8 quarters to make profits
 Workshop run on enParadigm’s customizable Learning
Curve TM software simulation platform.
R&D
Operations
HR
Marketing Finance

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 Participants ran mini robot companies
 3 geographies & 3 customer segments
Business Context
North America Asia Latin America
Original Equipment Value Added Wholesalers
Manufacturers Resellers

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MODULE 2
Implementing Strategy
 Quarter 2
 Understanding
shareholder value and
return on equity
 Quarter 3
 Understanding
customer perceived
value and pricing
 Quarter 4
 Annual Industry and
Competitor Analysis
MODULE 1
Formulating Strategy
 Understanding strategy
formulation
 Understanding the
business to be run
 Demo Quarter
 Formulating a strategy
for the company
 Understanding cash
flow
 Quarter 1
 Understanding financial
statements
MODULE 3
Reviewing Strategy
 Strategy review - Board
meeting with Chairman
 Quarter 5
 Strategic alliances and
business negotiations
 Quarter 6
 Understanding strategic
thinking and positioning
 Quarter 7
 Debrief - Comparing
decisions and results
 Feedback and Review
Schedule
Post Workshop Retention
 Quarter 8 – 18, 19 May

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The Business
Outcomes

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Industry Positioning by Q4
Synergy wanted to try
and sell to all segments
in the market
RoboCAD was
focused on the
wholesaler segment
The other four
companies were trying
to sell mainly to the
reseller segment, and
also make some money
off the other segments

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Investment towards differentiation
RoboCAD, and
Synergy did not invest
as they targeted OEMs
and wholesalers, while
RoboIND decided to
sell to all segemnts
after Q3 and did not
invest heavily in R&D
RoboMac invested
heavily into version
enhancement to cater
to resellers
HiPower and
RoboTech also
followed Robomac in
R&D investment

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Industry profitability at last
RoboCAD finally
aligned all their
decisions to make
money from wholesalers
RoboIND exploited the
demand supply gap in
the industry to charge
high prices and make
profits
Robomac and HiPower
continue their hi-tech
battle in the reseller
segment
RoboTech finally
managed to break even
in the 7th quarter

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The Learning
Outcomes

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Workshop Ratings
My overall learning experience
in this workshop
9 - 10
7 - 8
< 7
I will recommend this workshop to be run as a customized in-company worksho
9 - 10
7 - 8
< 7
I will recommend this workshop to
other managers in my company
9 - 10
7 - 8
< 7
*Total number of feedback responses – 21. Rating Scale: 1 - Needs Improvement, 10 - Excellent
Learning Experience Participant Recommendations
The workshop helped me understand business
from a cross-functional point of view
9 - 10
7 - 8
< 7

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Participant Feedback
What I learnt
1. Cross-functional point of view
2. Importance of strategy and its
implementation
3. The role of profit and loss
statement and balance sheet for
deriving function responsibilities
What I will do
1. Recommend another team to
attend the workshop
2. Explain the objective of this
workshop
3. Attempt to use the experience
gained from this workshop
Testimonial
The joy and satisfaction which I
carry cannot replace any written
testimony for this excellent
Leadership Simulation Workshop.
Sharad Kumar
Deputy CEO
Brahmos Aerospace Pvt Ltd
Kirtikumar Vasant Chitre
Chaiman & MD
KVC Financial Services Pvt Ltd
Smita Gaikwad
AVP – Sales
Firstsource Solutions Ltd
What I learnt
1. Strategy
2. Financial statements
3. Team leading and
understanding
What I will do
1. Forecasting
2. Steps in strategy
3. Focus on customer segment
Testimonial
Excellent workshop. Learned a
lot which I can put in practice
immediately.
What I learnt
1. Understanding elements of
responsibility in a P&L
2. Cross functional understanding
3. Elements that make a strategy.
What I will do
1. Read the P&L and make
changes in my function
2. Implement strategy for the
team
Testimonial
Remarkable way to teach
participants on cross functional
activities and build a business. the
live sessions were engaging and
exciting. Thank you for not
boring us!! & for being different.

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Participant Feedback
What I learnt
1. Understanding the concept of
strategy in a real sense.
2. Working on a plan in an
efficient manner within the
simulated environment and trying
to better the same.
What I will do
1. Possibly try and understand the
role of the other cross-functional
jobs that much more better to
have a balanced view over the
business.
2. If you could improve
performance in a limited time
period in a simulated
environment in a short duration,
with time and proper planning,
you can bring more value
addition for the company
Dhaval V Vashi
Group CFO
M J Biopharm Pvt. Ltd.
Ajay Prabhu
National Sales Manager
Birla Sunlife Insurance Ltd.
Chetan Gupta
Zonal Head – West
Allied Blenders & Distillers
What I learnt
1. Step-by-step approach
2. Focus on long term & short
term
3. Better internal team dynamics
What I will do
1. Better coordination with other
teams
2. Relook at the strategy
3. Relook at financial statements
Testimonial
A must workshop for every
middle management &
entrepreneur. It is better than any
classroom sessions. Very practical
approach.
What I learnt
1. Importance of clearly outlining
and writing down every aspect of
the strategy to ensure everyone in
the company value chain is aware
of it and buys in, and sticks to it
2. Cross-functional learning -
impact of importance of various
functions of a company
3. Better functional
understanding
What I will do
1. Strategy - prepare strategy
framework based on the five
elements
2. Try and understand the
business that I look after
currently from a P&L point of
view

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Participant Feedback
What I learnt
1. How to make strategy, how to
implement and to stick to strategy
2. Elements of cash flow, P&L
and Balance sheet
3. How to run business with
understanding of others and take
positive decision.
What I will do
1. Strategy
2. Aligning with team members
for common objective.
Testimonial
Overall this was a really great
learning experience for me which
will be really lifetime memory.
Himanshu J. Shah
AVP - Finance
Claris Lifesciences Ltd.
P S Ram Kumar
Manager – Marketing
Brenntag Ingredients India
Samir Gugnani
Director - Manufacturing
HGS India Pvt. Ltd.
What I learnt
1. Cross functional decision
making and understanding other
functional divisions view
2. Correct way of strategy
making
3. Reading and understanding
Balance Sheet, P&L and Cash
flow in a simple manner
What I will do
1. Improving profits apart from
raising prices
2. Take inputs from other
divisions into account when
making decisions
Testimonial
Perfect workshop that gives an
insight on over all cross
functional decision making, its
importance and implications.
What I learnt
1. Better understanding of
financial figures
2. Learnt how to formulate a
business strategy
3. Acquired skill sets for cross-
functional decision making
What I will do
1. See if a business strategy is in
place and if any changes are
required or not
2. Start review of financial
statements with respect to work
3. Will give a presentation to my
team on cross-functional decision
making
Testimonial
A must attend workshop for all
middle / senior managers which
will enable them to manage their
business effectively

20. For customized in-company workshops, contact
Gurgaon
Arun Subramanian
MBA, IIM Ahmedabad
+91 97 90820899
arun.subramanian@enparadigm.com
Bangalore
Hanuman Kamma
MBA, IIM Ahmedabad
+91 81 23185744
kamma.hanuman@enparadigm.com
Mumbai
John Cherian
MBA, IIM Ahmedabad
+91 97 25769408
john.cherian@enparadigm.com
www.enparadigm.com