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Welcome to Summer T101 Day 23 (only 4 left)!
Panopticon The Matrix
Media Life: The point of it all Pick your reality
Media are not separate from life.
Media are…
We are creators of media as much as we are consumers
Our lives are saturated by media. It’s all around us.
The places we are are both virtual and physical – cybernetic space
We are members of the creative class
What are CreativCities? Our Cities Are Creative prosperity prosperity innovation innovation economic activity economic activity
Ok. We think about media differently now.  What can we do with this new understanding?
Before we can answer that. We have to know two things: 1. What is it that we can do something to? Or, what is reality? 2. What is our role in that reality?
Born Electric
We all know maps are flawed. Map makers have to make choices. Maps cut out details so that they are useful and easy to understand.
87%
This class: 45%
Is reality ours?
Or is reality just mine?
“They took the hypothesis of the virtual for an irrefutable fact and transformed it into a visible phantasm. But it is precisely that we can no longer employ categories of the real in order to discuss the characteristics of the virtual.” Baudrillard
What is real?-The Matrix
We don’t know what is real any more. The only thing we can do is just create more reality.
Baudrillard’s problem with the Matrix- Zion a real (human)city.
Media Life: The point of it all Pick your reality

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Ems - Summer I ’11 - T101 Lecture 22: Reality: The Panotpticon & The Matrix

Editor's Notes

  1. http://www.youtube.com/watch?v=cCk82oMBGF8 The matrix trilogy summary- fan made
  2. Now that we’re in the home stretch of T101, we try and mess you up a little bit. Today we begin what is usually a 4 part series on what reality is in a media life. Because we’re special and it’s summer time, we’ll be doing two of those 4 parts today.
  3. We go back to day 1 now. Throughout the semester we’ve been starting to think differently about media
  4. . We’ve learned that media are not separate from life.RFID tags in hands with health care information. In some places you can pay for things by swiping your hand. Tyler Clementi committed suicide because his sexual orientation was made public online.By taking this stance, we can move beyond the question of whether media causes revolutions. We do not take a society-centric or technology-centric point of view. We argue that moving beyond this question allows us to posit new empirically based hypotheses and research questions that focus on understanding modern subjectivities, culture and social structures.
  5. They are…Whatevermedia are they share a couple of characteristics. No matter if it’s a new tv, smartphone out of the box, gaming system, etc.
  6. Media images, stories and songs supersaturate households, workplaces, elevators, shopping malls bars, airports and all other in-between spaces of today’s world. Most of the content is created by you and me in our endless text messages, emails, chats and phone calls as well as through our online social networks. The majority of the world owns a cell phone. Telecom networks span almost every inch of the globe and sales figures for any and all kinds of media device are growing steadily around the world. Also work, home and play have converged through a continuous exposure to media. This helps accelerate our engagement with media in today’s world.
  7. What you can do with your life in media depends entirely on what you think reality is.
  8. Do we think of reality as something we can just reach out and touch but is established by someone or something else? Is it something that we can change? Is it what we as a society agree upon? Or is it something that only we experience in our own minds and bodies? These are four very different ways to think about what reality is. Each of these is derived from our media lives themselves.Reality has changed due to the fact that we live so much in media today. Our understanding and perception of reality is different today than it was 20 years ago.
  9. This is a video by BMW that shows that we live to make our lives as efficient and pleasurable as possible. They aren’t showing us cars. They are showing us that we want to view maps of the world only. We only want the information we want. Not what really exists in the world. You don’t see the world. You see the world through a map. Reality isn’t so real anymore.
  10. We create versions of ourselves online that are manicured and look better than they do in real life. This is not a lie. It just doesn’t look as good. It’s not the entire truth either. We have to get used to living this way. Media allows us to constantly edit and redact things about ourselves. We manipulate facebook pages and online dating profiles.
  11. Are we alone? Isn’t it easier just to sit behind a computer and look up our facebook pages than interact, listen or participate in class for example. Asking someone out online or breaking up online is just easier than doing it in person. Are these “real” relationships and interactions then?
  12. Our lives are mediated completely. Our relationships are sustained, started and ended through media.
  13. We see maps of reality. We don’t see reality any more. We only see maps of it. The ultimate map is the one in our cell phone or in GPS device. The way that GPS devices advertise themselves to us is that it is easier, better and more fuel efficient to drive not by watching the road but by listening to and watching media. They help us save 20% on gas. This example is worth reading a hundred philosophy books. It’s a perfect metaphor for understanding how we navigate reality today through media.
  14. This is a map representing the mention of certain countries in news stories in American newspapers. South America and Africa fall off the face of the world. Maps make things less real.
  15. We begin to see reality as something we can change. The idea that we can change reality and especially our position in it is a new idea. 87% of you think you can change the world.
  16. Panopticon reality. This is the dominant way we look at reality
  17. Self help gurus tell us we are the masters of our own destiny. These two are totally different ways of looking at reality.
  18. This is the reality of a prisoner. We just have to make it through. We pick a partner a job, etc. This works through surveillance.
  19. He says that all institutions in society run in the way that a prison does. Baby in crib with nanny cam. School, hospital, mall. Schools have gun detector things and security guards. At IU you have an ID that logs everything you do. University email address. The university tracks every message you send. Cameras are in dorms, classrooms, etc. Cell phones send signals to a tower to see where you are twice a day whether it’s turned on or off or not. At work, software on your computer is tracked by your employer. You get old and go to a retirement home. People act differently when they are watched. This is the basic idea that the panopticon operates on.
  20. People clean up their messes when there are images of people watching you. Even though they were just pictures. People did clean up their messes. We do what we are expected to do in a social group when we know we are watched.
  21. State sponsored program where students get free computers (with cameras built in) from school. A tech person at the high school found a folder on their computer that 15000 pictures of students sleeping, etc. The computer took a picture every hour or so. Project ran for 3 years. Foucault would say. It doesn’t matter if photos of you are taken. It’s the fact that we think we are being watched that matters.
  22. We monitor public figures with the cameras and cell phones we carry in our pockets.
  23. Why aren’t people running around in the streets screeming and naked? It’s just not what we expect of each other. Otherwise, there’s really no good reason why not.
  24. Jeremy Bentham. Designed a prison. It was also a design for management. How do organize people to make sure a port works right? Boss yelling is not going to get everyone on the same page. He put a whole slew of middle managers in place. They act as representatives of the boss. It was about people watching them. Cells don’t have doors. Prisoners assume they are being watched by the guards all the time. It’s the perfect prison because at some point they don’t even need guards any more.
  25. The Panopticon influences how offices are designed. People can’t see each other but the are seen by the people in the center.
  26. The home does what you expect and it becomes a perfect prison.
  27. Social media is one massive prison experiment. – mark deuze. Little brother is watching and big brother is watching.
  28. Reality as a prison without bars or guards that we all accept.
  29. In the matrix everyone is in prison with you. They are like your roommates. Baudrillard says we killed reality through media. He thinks the movie of the matrix is bullshit. We can argue the baudrillard didn’t reallly get the movie. The matrix is a computer program. No one really asks questions. If they do the program responds to the question. Even Neo turns out to just be a computer bug which is necessary in order to make sure the program is running smoothly. The architect explains to neo what is going on. He wants to create a reality everyone loves that noone questions. Everyone gets the girl or the boy everyone has food to eat. It’s a utopia. When we realize something is perfect we fuck it up. Like adam and eve. The matrix is the illusion of choice. If people start asking questions, the system incorporates the question and makes an improvement. This is the reality we are most likely to accept. Choice of partners, jobs, etc. Everything is a choice. Neo = son of god. He’s “the one” in matrix type of reality everyone has to make it work. In panoptic, only you react to the world. It takes a lot of work in a matrix reality.
  30. All roads lead to the slaughter house.
  31. http://www.youtube.com/watch?v=WnEYHQ9dscY
  32. Reality is just a model. There’s no reality behind it.
  33. We create reality not how it actually is but how we want it to be. We have to reference media because there is no reality.
  34. If reality can’t be changed and we’re all in it together, all we can do is choose one that is nice and pleasurable. We can, however, also try and do things that aren’t in the status quo. We can try to do things that the system isn’t ready for. In the end, this may help the system run more smoothly and be a better place for everyone.