This document discusses the importance of content marketing and employee advocacy in the digital age. It notes that information is doubling every 12 months, creating challenges around creating relevant content with limited resources, competing for audience attention, and sustaining efforts long term. Employee advocacy can help by leveraging employees, who are more trusted than executives, to curate, consume, share, and amplify company content through their own social networks. Facts show employee-shared content receives 561% more reach and 8x more engagement than brand-shared content. The document advocates for structuring employee advocacy efforts in a measurable way to strengthen the brand and fuel social selling.

1. the missing link of Content Marketing

2. content marketing?

3. global information
is doublingevery
12 months

4. soon to be
01:0002:0003:0004:0005:0006:0007:0008:0009:0010:0011:0012:00 hours
according to IBM
every

5. 2.5millionFacebook posts are shared
PostFriends
Every minute:

6. 300,000 tweetsare generated
Tweet
Every minute:

7. 72 hoursof YouTube video are uploaded
Every minute:

8. a new company is
Every minute:

9. That’s where
Content
Marketing
starts

10. the art of selling without selling
owned media
defined audience
relevant content
consistent communication
Content Marketing

11. but...……….…….…………….…

12. ……how to create content……

13. ……with limited
resources?

14. or…….……….…….…………….…

15. ……how to compete for…..….…

16. ………..…audience
attention?

17. or…….……….…….…………….…

18. ……how to amplify……….…..….…

19. ………..…organic vs paid
promotion?

20. and.……….…….…………….…

21. ……how to sustain
it long term?

22. that’s where
Employee Advocacy
gets in

23. employees are the
best asset of the
company
they already:

24. curate
content

25. consume
content

26. share
content

27. some facts

28. Brand messages reached
561% furtherwhen
shared by employees
vs the same messages shared via official brand
social channels (Source: MSLGroup)

29. Content shared by employees receives
8Xmore engagement
than content shared by brand channels
(Source: Social Media Today)

30. Employees have on average
10x more social connections
than a brand does
(Source: Social Chorus)

31. 561% more reach
8x more engagement
10x more connections
do the math and let them…

32. amplify
company’s
social power

33. fuel
social selling

34. strengthen
brand

35. Forbes: Want To Find Brand Ambassadors?
Start With Your Employees
“The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from
more than 30,000 people, found that regular rank-and-file company employees have
more credibility than executives.”

36. let them advocate
in a structured and measurable way

37. “In social media, people – not brands – are the channel”
from “The Most Powerful Brand on Earth” by Chris Boudreaux and Susan Emerick

38. presence amplified
www.forwardjam.com