The document discusses motivating employees at Videocon Industries' Applicomp factory in Bangalore, India. It provides background on Videocon and Applicomp, describes the factory and its products. It then covers various motivational theories and the importance of employee engagement. Finally, it discusses observations and suggestions for improving motivation, including recognizing performance, linking rewards to performance, modifying work schedules, and appreciating employee values. "

1. Motivating
Employees

3. VIDEOCON
INTRODUCTION

4. ABOUT VIDEOCON
 Videocon industries was founded in 1987.
 The group has 17 manufacturing sites in India and plants in China,
Poland, Italy, Mexico, Australia
 It is also the third largest Picture tube manufacturer in the world.
 Applicomp( India) ltd is a part of Indian MNC multi core Videocon
group
 It widely spread over 40 acres.
 The “AIL”(Bangalore)Project started in 1998 and commercial
production started in April 2001.

5. FACTORY
 35 KM FROM BANGALORE
 TOTAL PLOT AREA – 1,62,000 SQ. M
 TOTAL BUILT UP AREA – 49,069 SQ. M
 PROJECT COST – RS.4,000 MILLION
 TOTAL EMPLOYEES – 850

6. APPLIANCES & COMPONENTS
PRODUCTS:
– REFRIGERATORS
– WASHING MACHINES
– AIR CONDITIONERS
– MICROWAVE OVENS
– COMPRESSORS
– TELEVISIONS
– UNIVERSAL MOTORS
– AUDIO/ VIDEO PRODUCTS
– D2H SERVICES

7. CAPACITY PER ANNUM
- REFRIGERATORS - 4,80,000
- WASHING MACHINES - 6,000
- TELEVISIONS - 3,60,000
- LCD - 96,000

8. VISION&MISSION
 To delight and deliver beyond expectation through ingenious
strategy.
 Intrepid entrepreneurship, improved technology, innovative
products , insightful marketing and inspire thinking about the
future.
 A breakdown of the statement above reveals a means and
end approach, where the end is articulated at the beginning
with the means linked.

9. What is motivation?
 Motivation is generally defined as the force that compels us to
action.
 Motivation influences our behavior and our ability to
accomplish goals.
 MOTIVATION = Value of outcome x expectation of achieving it
 Motivation is a desire to achieve a goal, combined with the
energy to work towards that goal.

10. Motivation is the art of
Getting People to do what you
Want them to Do because they
want to do it.

11. THE MOTIVATION PROCESSE
Unsatisfied
Need
Satisfied
Need
Search
Behavior
DrivesTension
Reduction
of Tension

12. History has given us many models of
Motivation…
McClelland

13. MCGREGOR’S XY THEORY

14. We need to understand how to tap the
employees
Motivation + Action

15. EMPLOYEE ENGAGEMENT
Why is employee engagement important?
• Engaged Employees  Loyal Customers  Bigger Profits.
• If the staff are motivated then the customers will be
happy
• The shareholders will then benefit through the company's
success

16. EMPLOYEE ENGEGEMENT ACTIVITY AT
AIL BANGALORE
Festival Celebrations New year celebrations
Employee Birth day celebrations

17. Health checkup Programme Yoga training Programme
Employee Training Classes
Blood Donation Programme’s

18. OBSERVATION AT APPLICOMP

19. SUGGESTIONS FOR MOTIVATION
 Recognize individual performance
 Link rewards to performance
 Modify the work schedule
 Get employee suggestion regular basis
 Have manager &employee forms
 Adopting to the globalization
 Money is a good motivator
(employees feel more involved and empowered
when they are part of decision making)

20. Appreciate the Employee
values
Stress the positives
Say “Thank You!”
“Last but not least appreciate
the employee”
“Coming together is beginning,
Staying together is progress,
And working together is success”

21. OPINION&OBSERVATION WORKMEN
CATEGORY
Good
Working
Environment
Salary Not
In time
No proper
appraisal
No proper
shift
schedule
Work
Pressure

22. Suggestions for motivation :
Implement “In time salary” distribution,
Follow to the proper appraisal method,
Reward system for workmen category,
Free lunch for the workmen ,
Should provide to the proper transport
Give to the reasonable salaries