Case Study

1. Case Study

2.  Racing Cycles (Carbon Fiber)

3.  Racing cycle is cycle containing two wheels
front one and back one. Its body material is
composite of carbon fiber. Which make it
light aerodynamic and faster by using this
material. Its gear range is 25. Curve shape
handle bar with flex frame. It is best option in
racing world tournament.

4.  Its material is too light and beneficial for
racing in Australia and world wide
 It is a unique product so popular fast in
Australia after launching in market
 Customer friendly product due to its features
 It generate high profit for super cycle
 Better reputation in cycling world for
company

5.  Right Quality
 Right Quantity
 Right Time
 Right Manufacturing Cost
 Promotion
 Supply Chain

6.  The quality of product is established based
upon the customers needs. The right quality
is not necessarily best quality. It is
determined by the cost of the product and
the technical characteristics as suited the
specific requirements.

7.  The manufacturing should produce the
product in right number. If they are produced
in excess of demand the capital will block up
in the form of inventory and if the quantity is
produced in short demand, leads to shortage
products.

8.  Timeliness of delivery is one of the important
parameter to judge the effectiveness of
production department. So, the production
department has to make the optimal
utilization of input resources to achieve its
objective.

9.  Manufacturing costs are established before
the product is actually manufactured. Hence,
all attempts should be made to produce the
products at pre established cost, so as to
reduce the variation between actual and the
standard(pre-established) cost.

10.  By using the creative advertising techniques
and tools company can attract attention,
engage minds, trigger emotions and change
what people think.
 We can use the techniques like
◦ Fact and Figures
Statistics and objective factual information is used to
prove the superiority of the product e.g. a car
manufacturer quotes the amount of time it takes their
car to get from 0 to 100 k.p.h.

11. ◦ Patriotism
The suggestion that purchasing this product shows
your love of your country e.g. a company brags
about its product being made in Australia and
employing Australian workers.
◦ Weasel Word
“Weasel words" are used to suggest a positive
meaning without actually really making any
guarantee e.g. a scientist says that a diet product
might help you to lose weight the way it helped him
to lose weight.

12.  Super cycles product is the most selling
products and delivering customer value so
the chain is more reliable and effective.
Companies should strive to have the most
optimized supply chain because it usually
translates to lower costs for the company.

13.  Hiring
 Training and Motivation

14.  Organizing
 Controlling
 Performance management

16.  Customer Analysis
 Feedback
 Cost Analysis
 Sales Analysis
 Market Share Analysis

17.  http://smallbusiness.chron.com/five-major-marketing-control-
techniques-40619.html
 http://www.fao.org/docrep/004/w3240e/w3240e03.htm
 http://www.torbenrick.eu/blog/change-management/12-
important-elements-for-successful-change-management-effort/
 http://h30499.www3.hp.com/t5/Discover-Performance-Blog/3-
elements-for-management-of-organizational-change/ba-
p/5437447#.VP82g3yUdmM
 http://www.researchgate.net/post/What_elements_are_most_import
ant_for_organizational_change
 http://www.slideshare.net/bhatmuneer/elements-of-operations-
management
 http://smallbusiness.chron.com/key-elements-business-success-
operating-perspective-21234.html