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Empathy Map & Problem Statement
J. Dean
The Stakeholder
A recent graduate of theatre school pursuing a
career in the performing arts.
SAY
• “I feel adrift when I do not know what to do next.”
• “Take your career seriously but don’t take yourself
too seriously.”
• “The nuance used in managing people is something I
wish they taught in school.”
• “I am the equivalent of a fetus.”
• “God, I am bad at business.”
• “What you want, you’ve got to put in first.”
SAY
• “I would love to have a mentor to check in with from
time to time.”
• “The best lesson I was taught in school; make your
own work or die.”
• “To work as an actor, you need to be prepared for a
life of instability.”
• “Time management can become very difficult
without educational deadlines to keep you
motivated.”
THINK
• Hard work will pay off and advance her career.
• Her career would benefit from the guidance of
experienced sources.
• There is a lot she doesn’t know about being
successful in her field.
• Being a leader is hard.
• The business side of the Arts is very difficult.
• Training in the Arts can often lead to a big ego.
• Staying organized can be a challenge.
• Her education will serve her well.
FEEL
• Often uncertain of what to do next.
• Not as confident dealing with situations/roles
outside of a purely artistic environment.
• There is lots of time for success.
• Sometimes it is difficult to be self-motivated.
• The unpredictable can be exciting.
• Can be a success.
Problem Statement
• Caitlin, an inexperienced, eager, idealistic
theatre school graduate and playwright needs
to consistently work on her craft because she
must maintain, create and improve her writing
and performance skills to move her career
forward.

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Empathy Map and Problem Statement

  • 1. Empathy Map & Problem Statement J. Dean
  • 2. The Stakeholder A recent graduate of theatre school pursuing a career in the performing arts.
  • 3. SAY • “I feel adrift when I do not know what to do next.” • “Take your career seriously but don’t take yourself too seriously.” • “The nuance used in managing people is something I wish they taught in school.” • “I am the equivalent of a fetus.” • “God, I am bad at business.” • “What you want, you’ve got to put in first.”
  • 4. SAY • “I would love to have a mentor to check in with from time to time.” • “The best lesson I was taught in school; make your own work or die.” • “To work as an actor, you need to be prepared for a life of instability.” • “Time management can become very difficult without educational deadlines to keep you motivated.”
  • 5. THINK • Hard work will pay off and advance her career. • Her career would benefit from the guidance of experienced sources. • There is a lot she doesn’t know about being successful in her field. • Being a leader is hard. • The business side of the Arts is very difficult. • Training in the Arts can often lead to a big ego. • Staying organized can be a challenge. • Her education will serve her well.
  • 6. FEEL • Often uncertain of what to do next. • Not as confident dealing with situations/roles outside of a purely artistic environment. • There is lots of time for success. • Sometimes it is difficult to be self-motivated. • The unpredictable can be exciting. • Can be a success.
  • 7. Problem Statement • Caitlin, an inexperienced, eager, idealistic theatre school graduate and playwright needs to consistently work on her craft because she must maintain, create and improve her writing and performance skills to move her career forward.