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Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
Afraid of what I
learned was enough
to get a good job.
Hand gestures, gaze distant
and movements with the body.
Insecure, hopeful, scared
and fears but determined to
fulfill his dream.
He needs something to help
you control anxiety and
better organize your daily
tasks
Control anxiety
More time to study
rearrange tasks
Anxiety
Control
More time
study
tasks
Working in a large company.
Because in college I was not
prepared for this.
I was very thrilled to get
my badge.
I went to study to learn more
than I had learned in college
Organization
Male,
40 years old,
Tall,
Strong
Green eyes
He needs
something to help
you control anxiety
and better organize
your daily tasks.

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Empathy map

  • 1. Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs are VERBS) DO SAY THINK FEEL BECAUSE InsightNeed STAKEHOLDER Insights Design Thinking Action Lab 2013 Afraid of what I learned was enough to get a good job. Hand gestures, gaze distant and movements with the body. Insecure, hopeful, scared and fears but determined to fulfill his dream. He needs something to help you control anxiety and better organize your daily tasks Control anxiety More time to study rearrange tasks Anxiety Control More time study tasks Working in a large company. Because in college I was not prepared for this. I was very thrilled to get my badge. I went to study to learn more than I had learned in college Organization Male, 40 years old, Tall, Strong Green eyes He needs something to help you control anxiety and better organize your daily tasks.