Research Tools to Monitor Planned Interactions Through the Customer LifeCycleKinesis CEM, LLC
Planned customer interactions, are intended to increase customer profitability through up-selling and cross-selling. By aligning information about execution quality (cause) and customer impressions (effect), customer experience managers can build a more effective and appropriate approach to planned interactions. This paper discussed research techniques that can be used at various points in the customer lifecycle to ensure execution is aligned with customer impressions.
Keys to Customer Experience Research Success: Start with ObjectivesKinesis CEM, LLC
This document discusses the importance of defining objectives before conducting customer experience research. It provides examples of common research questions and how to map each question to a specific research objective. Defining clear objectives upfront helps inform subsequent decisions about the research methodology, including the sample frame, data collection methods, survey instrument, and analysis plan. The overall message is that customer experience research will be more actionable and effective if you start by establishing well-defined objectives.
Taste Value and Service: Guest Return Intent DriversKinesis CEM, LLC
The document summarizes the results of a survey conducted by Kinesis that examined what factors most influence customers' intent to return to a restaurant. The survey asked 800 respondents to recall their most recent restaurant experience and rate it across 16 attributes in 5 categories: arrival, service, food, value, and environment. The results showed that the taste of the food and perceptions of good value for the money had the strongest relationship with customers' intent to return. Service quality and the greeting on arrival also significantly impacted return intent, followed by the dining environment. The document concludes that focusing on improvements to the food quality, value, and service would have the most potential to increase customers' return intent and loyalty.
This post discusses using a 2-dimensional segmentation of loyalty and engagement (or wallet share) as a means of brand research to identify how close your brand image is to your brand objectives, and which brand attributes will yield the most return on investment (ROI) in terms of driving customer loyalty and engagement or wallet share.
Kinesis CEM, LLC conducted surveys of customers who had recently called contact centers to determine which agent service attributes most strongly drove customer loyalty, as measured by whether the customer was a promoter or detractor. They found that satisfaction with an agent taking ownership of the call, such as being the voice of the company and taking responsibility for concerns, was 1.5 times stronger for promoters compared to detractors. Taking ownership of the customer's issue on the call is a key factor in building customer loyalty.
Onboarding Research - Research Techniques to Track Effectiveness of Stabilizi...Kinesis CEM, LLC
This deck discusses options for monitoring the effectiveness of onboarding processes by auditing the performance of onboarding and the influence of the onboarding process on the customer experience.
The Human Element: Sales and Service, Banks's Last Link in the Marketing ChainKinesis CEM, LLC
What if I told you that after all your efforts with marketing (product, positioning and price), there is a one-in-ten chance the branch representatives will undermine the sale?
This deck contains research into impact customer facing personnel have on the sales and marketing process.
Research Tools to Monitor Planned Interactions Through the Customer LifeCycleKinesis CEM, LLC
Planned customer interactions, are intended to increase customer profitability through up-selling and cross-selling. By aligning information about execution quality (cause) and customer impressions (effect), customer experience managers can build a more effective and appropriate approach to planned interactions. This paper discussed research techniques that can be used at various points in the customer lifecycle to ensure execution is aligned with customer impressions.
Keys to Customer Experience Research Success: Start with ObjectivesKinesis CEM, LLC
This document discusses the importance of defining objectives before conducting customer experience research. It provides examples of common research questions and how to map each question to a specific research objective. Defining clear objectives upfront helps inform subsequent decisions about the research methodology, including the sample frame, data collection methods, survey instrument, and analysis plan. The overall message is that customer experience research will be more actionable and effective if you start by establishing well-defined objectives.
Taste Value and Service: Guest Return Intent DriversKinesis CEM, LLC
The document summarizes the results of a survey conducted by Kinesis that examined what factors most influence customers' intent to return to a restaurant. The survey asked 800 respondents to recall their most recent restaurant experience and rate it across 16 attributes in 5 categories: arrival, service, food, value, and environment. The results showed that the taste of the food and perceptions of good value for the money had the strongest relationship with customers' intent to return. Service quality and the greeting on arrival also significantly impacted return intent, followed by the dining environment. The document concludes that focusing on improvements to the food quality, value, and service would have the most potential to increase customers' return intent and loyalty.
This post discusses using a 2-dimensional segmentation of loyalty and engagement (or wallet share) as a means of brand research to identify how close your brand image is to your brand objectives, and which brand attributes will yield the most return on investment (ROI) in terms of driving customer loyalty and engagement or wallet share.
Kinesis CEM, LLC conducted surveys of customers who had recently called contact centers to determine which agent service attributes most strongly drove customer loyalty, as measured by whether the customer was a promoter or detractor. They found that satisfaction with an agent taking ownership of the call, such as being the voice of the company and taking responsibility for concerns, was 1.5 times stronger for promoters compared to detractors. Taking ownership of the customer's issue on the call is a key factor in building customer loyalty.
Onboarding Research - Research Techniques to Track Effectiveness of Stabilizi...Kinesis CEM, LLC
This deck discusses options for monitoring the effectiveness of onboarding processes by auditing the performance of onboarding and the influence of the onboarding process on the customer experience.
The Human Element: Sales and Service, Banks's Last Link in the Marketing ChainKinesis CEM, LLC
What if I told you that after all your efforts with marketing (product, positioning and price), there is a one-in-ten chance the branch representatives will undermine the sale?
This deck contains research into impact customer facing personnel have on the sales and marketing process.
Measure and Motivate the Right Contact Center Agent Behaviors: Those With The...Kinesis CEM, LLC
Central to the role of the contact center in the delivering an effective customer experience is designing an effective customer experience comprised of sales and service behaviors which drive purchase intent. The deck summarizes research into which retail bank contact center sales and service behaviors will yield the most return on investment in terms of driving intent to open an account.
Mystery Shopping Best Practices - Take Action on the ResultsKinesis CEM, LLC
This document discusses best practices for taking action on mystery shopping results. It recommends identifying key sales and service behaviors that drive purchase intent and loyalty through mystery shopping. Specifically, it suggests asking shoppers how the experience influenced their purchase intent, cross-tabulating results by positive and negative purchase intent to identify differences, and conducting follow-up questioning to determine what practices drive purchase intent. This allows ranking behaviors by importance and evaluating each behavior's relationship to purchase intent and potential return on investment.
When it comes to monitoring employee behaviors: service and sales behaviors that drive customer experience success, no tool is better suited for that objective than mystery shopping. Mystery shopping programs, when administered in accordance with certain mystery shopping best practices, not only test for the presence of service behaviors, but identify which sales and service behaviors matter most. This post describes best practices in mystery shopping.
Mystery Shopping Best Practices - Define ObjectivesKinesis CEM, LLC
Defining proper objectives in the first step in building a best in class mystery shop program. This post discusses best practices in defining mystery shop objectives.
Drivers of Purchase Intent in the Contact Center Cxperience in Retail BankingKinesis CEM, LLC
Kinesis CEM, LLC conducted a study to identify drivers of positive impressions of contact center experiences in retail banking. They mystery shopped 5 large North American banks and evaluated the effectiveness of sales behaviors by correlating them with customer purchase intent. The results showed 7 behaviors were at least 3 times more likely to be present in calls where customers expressed positive purchase intent compared to negative intent. These behaviors included inviting customers to visit a branch, thanking customers for waiting if on hold, expressing appreciation for their interest or thanking them for their business, offering further assistance, mentioning or referring to the company website, actively listening to customer needs, and offering to send additional materials.
When Mystery Shopping Goes Bad: Best Practices to Avoid Common PitfallsKinesis CEM, LLC
Despite the fact that many businesses spend thousands of dollars annually on such research, an astonishing number of mystery shopping programs fail outright or limp along year after year, perennially under-performing against expectations.
Here are some best practices to help you avoid some common pitfalls.
The document discusses how corporate identity, service quality, and customer satisfaction are shaped through interactions. It outlines several dimensions of service quality including reliability, responsiveness, and empathy. Various techniques for evaluating service are mentioned, such as service gap analysis, the five whys method, and critical incident technique. Customer experiences are determined by both technical and functional aspects of service delivery.
Customer Experience Optimization: Enabling Customers to Love YouClearAction
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-experience-optimization-enabling-customers-to-love-you-125744521
Enticing customers to become fans is quite different from *enabling* their devotion. How L-O-V-E can optimize customer experience to grow both revenue and profit naturally.
See https://ClearAction.com
The document discusses 11 questions to determine if a company needs a Chief Customer Officer. It asks if there is clarity, alignment, metrics, resources and processes around managing customers. It suggests that most companies need someone to spearhead pushing customer work forward. It recommends determining if the list of tasks aligns with a company's needs and considering if current efforts are providing necessary results to decide if a Chief Customer Officer is required.
Example of Select Mobile Tech's business consulting services stress point identification. The stress of business operations can interfere with employee and customer growth if not managed effectively.
This document discusses ensuring quality customer experiences at agent locations. It includes a report on monitoring visits to agents which notes transaction volumes, cash availability, and whether proper signage and materials are present. It also outlines the value chain for agent management, including the roles of Top Image, Safaricom, agents, superagents, and aggregators in recruiting, training, monitoring, merchandising, and liquidity management. The document concludes with an offer to answer any additional questions via email.
Mystery shopping involves evaluating customer service by having trained individuals pose as customers and record their experiences. It is used to monitor performance, identify areas for improvement, and ensure positive customer experiences. Direct provides mystery shopping services using both actual and hypothetical secret shoppers across various customer interaction channels like stores, call centers, websites and mobile apps. They deploy a survey tool for real-time reporting to help clients identify issues and make swift improvements.
Customer Engagement Raveolution - Thomas RebelRant & Rave
Thomas Rebel, the Customer Director at Effortless Home Assistance, discusses how to overcome customer engagement disasters and thrive. He recommends listening to customers through rant and rave surveys across all touch points to understand effort scores and verbatim feedback. While positive feedback and customer-focused incentives are good, the key is using survey data to drive process changes and resolve customer issues rather than cherry picking good reviews or relying on subjective scores.
Chief Customer Boot Camp: Evaluate Your Company Power CoreJeanne Bliss
The document discusses how to evaluate a company's "power core", which is the predominant priority or function that drives most of the company's actions and agenda. It identifies six potential power cores: marketing, sales, product, vertical business, IT/engineering, and customer. It provides advice on how to identify a company's power core and how that power core can impact efforts to implement a customer-focused strategy. It also gives examples of "kick-start" plans for aligning different power cores with a customer experience focus.
We are a technology driven risk mitigation company specialized in risks related to corporate integrity and compliance, performance and reputation management. We enable structured intelligence by integrating cognitive technologies in your processes to protect your bottom-line proactively.
How to leverage customer marketing to drive salesGainsight
Do you have an inbox overflowing with unread sales or prospecting emails? On the other side of that pile of unread messages are hundreds of companies with amazing products and potentially game-changing value propositions. But you have no way to figure out which ones are useful and which ones are a waste of time—and you definitely don’t have enough hours in a day to sort them out for yourself.
There’s a better way for both the vendor and the prospect. Join Gainsight’s CCO Allison Pickens and Business Operations Lead and head of Customer Marketing Will Robins as they talk about the methodology that will ensure your sales outreach makes an impact. In this webinar, you’ll learn how Customer Success and Customer Marketing can dramatically bend the curve on pipeline in four highly actionable steps.
Reputation Management the Right Way: Case Study Daytona Auto Mall, Digital De...Vickie Gibbs
Learn how to effectively manage your Reputation, use customer feedback to make improvements to your business processes, and leverage customer reviews in your marketing. Intermediate how-tos are covered as well as examples from dealerships at the Daytona Auto Mall.
This document contains 10 quotes about customer relationships from business leaders like Steve Jobs, Jeff Bezos, and Sam Walton. The quotes emphasize that building loyalty requires focusing on the customer experience above all else, treating customers with respect, and exceeding their expectations to create repeat business. Building trust is difficult but essential to strong customer relationships.
BMR's consumer retail financing program. The answer to preventing those customers from walking out the door because of a lack of financing options and choices.
Tools for Creative Problem Solving/Innovation & Tools for SixSigma/LeanThink For A Change
This document compares and contrasts Six Sigma and creative problem solving as two approaches to problem solving that can be used by project managers. Six Sigma is a data-driven, systematic approach focused on improving existing processes and reducing defects, while creative problem solving aims to independently generate new solutions, especially when metrics and data are limited. The document provides overviews of each approach and offers guidelines for selecting the right tool based on whether an existing process needs improvement or a new approach is required. It argues that both techniques are useful for project managers and complement each other.
This document discusses creativity problem solving. [1] Problem solving involves applying logic and skills to find solutions based on existing knowledge, while creativity problem solving approaches problems in imaginative ways. [2] Creative problem solving techniques include brainstorming, lateral thinking, and reframing the problem. [3] The Creative Problem Solving (CPS) process developed by Osborn and Parnes uses divergent and convergent thinking across six steps to generate novel solutions, starting with exploring the challenge and ending with preparing for action.
Measure and Motivate the Right Contact Center Agent Behaviors: Those With The...Kinesis CEM, LLC
Central to the role of the contact center in the delivering an effective customer experience is designing an effective customer experience comprised of sales and service behaviors which drive purchase intent. The deck summarizes research into which retail bank contact center sales and service behaviors will yield the most return on investment in terms of driving intent to open an account.
Mystery Shopping Best Practices - Take Action on the ResultsKinesis CEM, LLC
This document discusses best practices for taking action on mystery shopping results. It recommends identifying key sales and service behaviors that drive purchase intent and loyalty through mystery shopping. Specifically, it suggests asking shoppers how the experience influenced their purchase intent, cross-tabulating results by positive and negative purchase intent to identify differences, and conducting follow-up questioning to determine what practices drive purchase intent. This allows ranking behaviors by importance and evaluating each behavior's relationship to purchase intent and potential return on investment.
When it comes to monitoring employee behaviors: service and sales behaviors that drive customer experience success, no tool is better suited for that objective than mystery shopping. Mystery shopping programs, when administered in accordance with certain mystery shopping best practices, not only test for the presence of service behaviors, but identify which sales and service behaviors matter most. This post describes best practices in mystery shopping.
Mystery Shopping Best Practices - Define ObjectivesKinesis CEM, LLC
Defining proper objectives in the first step in building a best in class mystery shop program. This post discusses best practices in defining mystery shop objectives.
Drivers of Purchase Intent in the Contact Center Cxperience in Retail BankingKinesis CEM, LLC
Kinesis CEM, LLC conducted a study to identify drivers of positive impressions of contact center experiences in retail banking. They mystery shopped 5 large North American banks and evaluated the effectiveness of sales behaviors by correlating them with customer purchase intent. The results showed 7 behaviors were at least 3 times more likely to be present in calls where customers expressed positive purchase intent compared to negative intent. These behaviors included inviting customers to visit a branch, thanking customers for waiting if on hold, expressing appreciation for their interest or thanking them for their business, offering further assistance, mentioning or referring to the company website, actively listening to customer needs, and offering to send additional materials.
When Mystery Shopping Goes Bad: Best Practices to Avoid Common PitfallsKinesis CEM, LLC
Despite the fact that many businesses spend thousands of dollars annually on such research, an astonishing number of mystery shopping programs fail outright or limp along year after year, perennially under-performing against expectations.
Here are some best practices to help you avoid some common pitfalls.
The document discusses how corporate identity, service quality, and customer satisfaction are shaped through interactions. It outlines several dimensions of service quality including reliability, responsiveness, and empathy. Various techniques for evaluating service are mentioned, such as service gap analysis, the five whys method, and critical incident technique. Customer experiences are determined by both technical and functional aspects of service delivery.
Customer Experience Optimization: Enabling Customers to Love YouClearAction
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-experience-optimization-enabling-customers-to-love-you-125744521
Enticing customers to become fans is quite different from *enabling* their devotion. How L-O-V-E can optimize customer experience to grow both revenue and profit naturally.
See https://ClearAction.com
The document discusses 11 questions to determine if a company needs a Chief Customer Officer. It asks if there is clarity, alignment, metrics, resources and processes around managing customers. It suggests that most companies need someone to spearhead pushing customer work forward. It recommends determining if the list of tasks aligns with a company's needs and considering if current efforts are providing necessary results to decide if a Chief Customer Officer is required.
Example of Select Mobile Tech's business consulting services stress point identification. The stress of business operations can interfere with employee and customer growth if not managed effectively.
This document discusses ensuring quality customer experiences at agent locations. It includes a report on monitoring visits to agents which notes transaction volumes, cash availability, and whether proper signage and materials are present. It also outlines the value chain for agent management, including the roles of Top Image, Safaricom, agents, superagents, and aggregators in recruiting, training, monitoring, merchandising, and liquidity management. The document concludes with an offer to answer any additional questions via email.
Mystery shopping involves evaluating customer service by having trained individuals pose as customers and record their experiences. It is used to monitor performance, identify areas for improvement, and ensure positive customer experiences. Direct provides mystery shopping services using both actual and hypothetical secret shoppers across various customer interaction channels like stores, call centers, websites and mobile apps. They deploy a survey tool for real-time reporting to help clients identify issues and make swift improvements.
Customer Engagement Raveolution - Thomas RebelRant & Rave
Thomas Rebel, the Customer Director at Effortless Home Assistance, discusses how to overcome customer engagement disasters and thrive. He recommends listening to customers through rant and rave surveys across all touch points to understand effort scores and verbatim feedback. While positive feedback and customer-focused incentives are good, the key is using survey data to drive process changes and resolve customer issues rather than cherry picking good reviews or relying on subjective scores.
Chief Customer Boot Camp: Evaluate Your Company Power CoreJeanne Bliss
The document discusses how to evaluate a company's "power core", which is the predominant priority or function that drives most of the company's actions and agenda. It identifies six potential power cores: marketing, sales, product, vertical business, IT/engineering, and customer. It provides advice on how to identify a company's power core and how that power core can impact efforts to implement a customer-focused strategy. It also gives examples of "kick-start" plans for aligning different power cores with a customer experience focus.
We are a technology driven risk mitigation company specialized in risks related to corporate integrity and compliance, performance and reputation management. We enable structured intelligence by integrating cognitive technologies in your processes to protect your bottom-line proactively.
How to leverage customer marketing to drive salesGainsight
Do you have an inbox overflowing with unread sales or prospecting emails? On the other side of that pile of unread messages are hundreds of companies with amazing products and potentially game-changing value propositions. But you have no way to figure out which ones are useful and which ones are a waste of time—and you definitely don’t have enough hours in a day to sort them out for yourself.
There’s a better way for both the vendor and the prospect. Join Gainsight’s CCO Allison Pickens and Business Operations Lead and head of Customer Marketing Will Robins as they talk about the methodology that will ensure your sales outreach makes an impact. In this webinar, you’ll learn how Customer Success and Customer Marketing can dramatically bend the curve on pipeline in four highly actionable steps.
Reputation Management the Right Way: Case Study Daytona Auto Mall, Digital De...Vickie Gibbs
Learn how to effectively manage your Reputation, use customer feedback to make improvements to your business processes, and leverage customer reviews in your marketing. Intermediate how-tos are covered as well as examples from dealerships at the Daytona Auto Mall.
This document contains 10 quotes about customer relationships from business leaders like Steve Jobs, Jeff Bezos, and Sam Walton. The quotes emphasize that building loyalty requires focusing on the customer experience above all else, treating customers with respect, and exceeding their expectations to create repeat business. Building trust is difficult but essential to strong customer relationships.
BMR's consumer retail financing program. The answer to preventing those customers from walking out the door because of a lack of financing options and choices.
Tools for Creative Problem Solving/Innovation & Tools for SixSigma/LeanThink For A Change
This document compares and contrasts Six Sigma and creative problem solving as two approaches to problem solving that can be used by project managers. Six Sigma is a data-driven, systematic approach focused on improving existing processes and reducing defects, while creative problem solving aims to independently generate new solutions, especially when metrics and data are limited. The document provides overviews of each approach and offers guidelines for selecting the right tool based on whether an existing process needs improvement or a new approach is required. It argues that both techniques are useful for project managers and complement each other.
This document discusses creativity problem solving. [1] Problem solving involves applying logic and skills to find solutions based on existing knowledge, while creativity problem solving approaches problems in imaginative ways. [2] Creative problem solving techniques include brainstorming, lateral thinking, and reframing the problem. [3] The Creative Problem Solving (CPS) process developed by Osborn and Parnes uses divergent and convergent thinking across six steps to generate novel solutions, starting with exploring the challenge and ending with preparing for action.
The document discusses how the author developed their creativity skills through various tools. They used Photoshop to improve designs, Paint to create images for their blog and magazine, and graffiti software to try different styles. They also used Macs to edit videos explaining their blog and cameras to film themselves. A font creator allowed them to make their magazine more interesting visually. PowerPoint helped display collected research and images, and updating the blog layout made it more engaging.
The document discusses various techniques for enhancing creativity, including overcoming mental blockades, using incubation and idea generation methods like climbing and flying, practicing skills like postponing judgment and visualization, and following guidelines for defining problems, developing ideas, and selecting among ideas. It provides examples of applying techniques like redefining problems, free association, and metaphor to inspire new solutions.
Introduction to Critical Thinking SkillsHanis Razak
This document discusses an introduction to critical thinking skills. It begins by outlining the learning outcomes, which are to explain critical thinking, describe the critical thinking process, apply brainstorming techniques, describe characteristics of critical thinkers, and highlight the importance of critical thinking for students. It then discusses various critical thinking tools and provides exercises to practice skills like interpretation, analysis, inference, evaluation, and explanation. It also covers critical thinking standards and barriers to critical thinking. In the end, it notes that critical thinking is important for students because it benefits academic performance, workplace skills, and daily life decisions.
This document appears to be the introduction or preface section of a book about developing critical thinking skills in 20 minutes per day. It provides background on the importance of critical thinking skills for school, work, and life. It outlines some of the key components of critical thinking, such as problem solving, making observations, challenging assumptions, and understanding logic. The introduction explains how the book is structured with lessons and exercises to help the reader improve their critical thinking abilities. It also notes that standardized tests and job applications often include assessments of critical thinking skills.
This document summarizes a professional development session on developing critical thinking skills. It defines critical thinking and provides different definitions from experts. It discusses why critical thinking is important for teaching and learning. It outlines strategies to improve critical thinking like questioning, group activities, and connecting lessons to students' experiences. Barriers to critical thinking like biases and assumptions are presented. Characteristics of a critical thinker are described. The session concludes with a discussion on benefits of critical thinking for academics, workplace and daily life.
Negotiation Skills and Conflict HandlingZiaur Rahman
An essential learning for all managers and entrepreneurs and other professionals needing to negotiate on a daily basis. These slides will provide a direction as to the ways of negotiation and resolving conflicts.
What is Negotiation?
Features of Negotiation
Why Negotiate ?
Types of Negotiation
Distributive Vs Integrative Negotiation
Negotiation Process
BATNA
Bargaining Zone Model of Negotiation
Negotiating Behavior
Issues in Negotiation
Third party Negotiations
How to achieve an Effective Negotiation
Negotiation Tips
Collaboration is working with others to do a comman task and to achieve shared goals. It is a recursive process where two or more people or organizations work together to realize shared goals.
Not All Customer Experience Variation is Equal - Common Cause vs. Special Cau...Kinesis CEM, LLC
This deck describes two sources of variation in the customer experience: common cause and special cause variation. Common cause variation is natural variation built into the system (policies, procedures, equipment, hiring practices and training). Special cause variation is is more or less the human element within the system.
Not All Customer Experience Variation is Equal - Use Control Charts to Identi...Kinesis CEM, LLC
Control charts are an excellent tool managers meed to determine if any variation within the customer experience is statistically significant or not, to determine if the variation represents a true change in the customer experience or is simply random variation.
Compliance and Sales Effectiveness Go Hand In HandKinesis CEM, LLC
The document discusses a study conducted by Kinesis CEM, LLC on compliance, service quality, and sales effectiveness in retail banking. The study found that bank branches which provided required disclosures to customers during sales presentations, in compliance with regulations, had higher customer satisfaction ratings and increased customer intent to open new accounts, compared to branches which failed to provide the disclosures. The results suggest that compliance and sales effectiveness can go hand in hand, rather than being mutually exclusive.
The document discusses turning customer advocacy on its head by viewing the brand or company as an advocate for the customer rather than just focusing on customers referring other customers. It suggests measuring advocacy through a survey question asking customers the extent to which they agree the company cares about them and not just the bottom line. Research shows a positive relationship between customer loyalty and agreement with this advocacy question. The document calls for companies to first correlate advocacy levels to specific customer service attributes to determine where investing to improve loyalty would have the highest return, and second to investigate customers who disagree with the advocacy question to identify those at risk of dissatisfaction or defection.
5 Steps to Make Frontline Employees Authentic Representatives of the BrandKinesis CEM, LLC
Frontline employees must be authentic representatives of the brand. Simple enough, right? Nearly all rational managers will agree with the above statement. But how does management ensure that employees animate the brand?
By Design: Mystery Shopping Design Aligned with Brand ObjectivesKinesis CEM, LLC
Mystery shopping is an excellent research tool to determine the performance of customer-facing personnel with respect to sales and service behaviors. Key to a successful mystery shopping program is a well-designed questionnaire, which will achieve your customer experience measurement objectives.
Well-designed questionnaires are the product of a thoughtful design process intended to maximize their utility and ROI.
This document summarizes the services of Q4intelligence, a consultancy that helps insurance agencies take control of their business. Q4intelligence advises agencies on implementing a solution-based selling system to control what is sold and how much the agency gets paid. The consultancy's goal is to help agencies become "feared competitors" through strategic planning, transforming agency culture and sales processes, and establishing marketing and branding strategies. Agencies work with Q4intelligence to develop a customized "Transformation Plan" to outline the path from their current state to their envisioned future state as a successful agency.
The document outlines an 8-week cognitive behavioral therapy workshop to improve Will Smith's emotional intelligence, conflict resolution skills, and reputation control after his altercation with Chris Rock at the Oscars. The workshop objectives include improving emotional intelligence, understanding personal branding, and resolving conflicts effectively. Sessions will focus on topics like emotional intelligence, conflict resolution, self-reflection, and creating a vision for professional growth. Applying concepts from the workshop like self-control training and communication skills development aims to prevent impulsive reactions and help Will Smith handle difficult situations more appropriately going forward.
Beyond Philosophy is a company that uses its Emotional Signature methodology to analyze customer experiences. It identifies the 20 emotions that drive or destroy business value through customer surveys and structural equation modeling. This reveals the conscious and subconscious factors that influence customers and prioritizes which attributes of an experience should be focused on to improve value outcomes like retention, satisfaction and loyalty. Beyond Philosophy has applied this process for clients across industries to help optimize their customer experiences.
The Leadership Firm - Talent Acquisition, Performance Measurement and Leaders...The Leadership Firm
THE LEADERSHIP FIRM is a full-service leadership solution firm that helps organizations leverage one of their most powerful assets - The people who run their business.
The Leadership Firm specializes in: Talent Acquisition, Performance Measurements and Leadership Development.
Beyond standard recruiting agencies and training companies, The Leadership Firm is focused on recruiting and developing talented Difference Makers with purpose, vision and legacy to make meaningful impacts on organizational cultures and the bottom line.
The document discusses maintaining brand relevance through growth strategies and defining perceptions of a brand. It provides examples of how brand perceptions can become misaligned between executives and staff, causing customer confusion. The 10 drivers of perception, including identity and uniqueness, are identified as a way to align internal understanding of the brand and manage perceptions. Case studies demonstrate issues that can occur without strategic and cultural alignment across an organization.
The “X” Factor- Strategies for Winning Images, Lasting Impressions, and Brilliant Brands
Learning objective: Identify and enhance personal brand image
Everyone is looking for ways to gain a competitive edge. How can we ensure success? Or, how can we avoid mistakes and pitfalls? The secret to long-term success is leaving lasting impressions. You may need a brand and image makeover. We all have an image, whether good or bad, that leaves an impression on everyone we meet. We are often unaware of what that image is really saying. When people hear your name or look at you, they have a series of perceptions that determine their decisions and thoughts. These consistent thoughts define your brand. Your visual appearance, actions, reactions, and reputation impact those perceptions. “Behavior is the mirror in which everyone shows their image”.- Johann Wolfgang von Goethe As professional women, it is critical to be deliberate about designing an image and brand that support career goals and personal values. Come join a panel of peers discuss critical factors that make or break your winning image, lasting impression, and brilliant brand.
At the end of this workshop, participants will be able to:
a. Explore what their personal image conveys
b. Examine ways to build personal image conveys
c. Discuss common mistakes that make or break a winning image and brand
d. Create strategies for building a brand and image that works for their organization’s culture
This document contains information related to developing mission and vision statements, corporate strategy, competitive strategy, and strategic planning. It includes sample mission and vision statements, discusses the key characteristics and components of effective statements, and outlines some of the main questions that should be considered when developing strategies. The document provides guidance on defining an organization's purpose, goals, values, and direction to help guide decision-making.
This document outlines a brand strategy plan for a company called X Co. that operates in the high-tech security space. It identifies X Co.'s brand positioning by exploring its core belief or "why", core values of how it fulfills that belief, and what it does. It establishes X Co.'s problem statement, brand personality and tagline. The document presents X Co.'s brand architecture organized around its DNA, core values, and offerings. It concludes with X Co.'s brand claim that communicates why customers should buy from X Co. based on how it thinks differently and is dedicated to serving those who protect others through easy to use security solutions.
This document discusses building resilient systems through developing resilient cultures and authentic personal brands. It describes a methodology used by Alchemy Human Strategy to help clients create resilient cultures and personal brands. The methodology involves taking stakeholders through a process of discovery, awareness, and distillation of key elements like values, purpose, and identity. These insights are then turned into specific actions, behaviors, rituals, and tools to internalize the resilient culture or personal brand. The outcome is a crystallization of the defining elements of the culture or personal brand. Implementing this process provides clients with knowledge, clarity on their brand/culture foundations, co-created action plans, critical assets and tools, and a roadmap to build a resilient system.
Keller Williams is the largest real estate franchise in the world with over 139,000 agents. It attributes much of its success to its strong company culture. The study surveyed Keller Williams agents and found an exceptionally strong culture across market centers that emphasizes ethics, collaboration, and caring for agents. Agents view the culture very positively and as more important than compensation or training for the company's success. However, the study could not find a direct relationship between strong cultural perceptions and higher market center profits, likely because cultural perceptions were already very positive across centers.
What keeps you up at night? As a business owner you have a lot on your mind. Wouldn't it be nice to know an expert is there to help you through your financial challenges?
The document discusses establishing a Brand Council to ensure strategic decisions align with an organization's brand. A Brand Council is a cross-functional group that addresses brand-related issues. It provides governance over brand creation, challenges, compliance, measurement and culture. The Council should include senior representatives from all departments and be led by a high-level executive. It analyzes how decisions impact the brand and ensures consistency in delivering the brand promise.
7 Critical Questions to Improve Your Customer Experience BeyondPhilosophyUSA
This document provides an overview of Beyond Philosophy, a company that focuses on customer experience consulting and training. It discusses key strategic questions related to customer experience, including defining the desired experience and emotions, understanding subconscious influences, discovering customer values, defining customer segments, and assessing organizational alignment. It also references Beyond Philosophy's extensive database on customer emotions and attributes that drive value. The document is intended to help organizations improve their customer experience through strategic planning and assessment.
Strategic imperatives of running a successful business in nigeria by S. S. Af...SsAfemikhe Ssac
This document provides strategic imperatives for running a successful business in Nigeria. It discusses the importance of having a clear mission, vision, values and strategy. Key points include having a balanced organization using the McKinsey 7S model. Critical success factors include targeting new clients, improving service delivery and financial performance. The document emphasizes managing for liquidity and financial strength. Keys to survival include carrying out regular SWOT analyses, understanding the environment, and having long-term strategic focus to compete successfully. Threats to failure include lack of capital, poor management, and not keeping proper records.
This white paper is an attempt to understand the implications of, and issues surrounding, this radically changed customer experience environment on the practice of mystery shopping.
Mystery shopping offer guest experience managers an excellent tool to both measure and motivate the service behaviors you expect from guest-facing staff. This white paper discusses best practices in casino resort mystery shopping; including: defining objectives, determining touch points shopped, writing a questionnaire, and analyzing the results in a manner to identify clear ways to improve guest loyalty and return intent.
Business Case and Implications for Consistency in the Customer ExperienceKinesis CEM, LLC
This presentation discusses the business case for consistency in the customer experience, answering the questions: why humans value consistency It demonstrates a positive relationship to consistency and the quality. Finally it discusses implications of the importance of consistency for customer experience managers and and researchers.
Change in Customer Behavior Based on the Customer ExperienceKinesis CEM, LLC
Every time a company and a customer interact, the customer learns something about the company, and adjusts their behavior based on what they learn.
To explore this proposition, Kinesis conducted a survey of 500 consumers asking them to recall an experience with any provider that they found to be particularly positive or negative, and determined how these customer experiences influenced customer behavior.
Customer Experience Measurement Implications of Changing Branch NetworksKinesis CEM, LLC
As the branch network evolves measurement of the customer experience within the branch channel will need to evolve as well to fit both the changing economic model and customer behaviors. This deck discusses the implications for customer experience measurement as branch networks evolve.
Key to Customer Experience Research Success: The Professional Art of Question...Kinesis CEM, LLC
The document discusses keys to successful customer experience research, specifically proper questionnaire design. It emphasizes defining clear research objectives first to guide the entire process and ensure the research stays on track, on budget, and produces useful results. Once objectives are set, questionnaire design follows, with each question corresponding to an objective. Question order, phrasing, and the data captured must also be carefully considered to avoid bias and allow for the desired analysis. The document stresses that questionnaire design is a professional skill and those unsure of the process should seek professional help rather than risk poor research.
Best Practices in Bank Customer Experience MeasurementKinesis CEM, LLC
1. Best practices in measuring customer experience at banks use multiple research methods, including customer feedback surveys, observational research like mystery shopping, and employee feedback, to develop a 360-degree view.
2. These methods are used together to understand the bank-customer interface across all channels from both the customer and employee perspectives.
3. Customer surveys shortly after transactions provide targeted feedback, while mystery shopping evaluates employee sales and service behaviors to align them with brand standards.
The document discusses a research study conducted by Kinesis-CEM to evaluate the effectiveness of sales behaviors at retail banks. The study used mystery shopping to observe 100 sales interactions and cross-tabulated the presence of sales behaviors with customer purchase intent. The results showed that asking customers questions about their banking motivations and expectations was among the most effective in driving purchase intent, more so than simply profiling questions.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Emotional Inteligence: Build Bonds Between Your Brand and the Customer
1. Kinesis CEM, LLC
Emotional Intelligence: Build Bonds Between Your Brand and the Customer
https://blog.kinesis-cem.com/2015/10/27/emotional-intelligence-build-bonds-between-your-brand-and-the-customer/
Eric Larse is co-founder of Seattle-based Kinesis, which helps companies plan and execute their customer experience strategies.
Mr. Larse can be reached at elarse@kinesis-cem.com.
http://www.kinesis-cem.com
kinesis-cem.com 206.285.2900 info@kinesis-cem.com
Emotional Intelligence:
Build Bonds Between Your Brand
and the Customer
2. Emotional intelligence is defined by
four personality characteristics:
1 - A strong sense of self-
empowerment and self regulation;
2 - A positive outlook;
3 - An awareness of feelings (both
their own and customers); and
4 - A master of fear and anxiety and
the ability to tap into selfless motives.
What is
Emotional
Intelligence?