This document analyzes the Danish-Swedish television co-production "The Bridge" in the context of Adorno and Horkheimer's concept of the culture industry. It discusses how the culture industry relies on standardization and commodification. Technological advances have changed how media is produced and consumed, with television now utilizing online broadcasting and transnational narratives. The document examines how "The Bridge" highlights tensions around new technologies and the rise of regional marketing and commodification in the globalized television industry.