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Emil Stjernholm-Billing




          Commodifying Transnationalism:
The Bridge, Television and The Culture Industry Today




               Research Master Media Studies
        Core Course I: Classic Texts in Media Theory
    Instructors: Dr. Thomas Poell and Dr. Jaap Kooijman
                 Universiteit van Amsterdam
                      5 December 2011
Emil Stjernholm-Billing




* This paper analyzes the relationship between capital and culture in
the age of globalization. Focus is put on one specific media,
television, and emphasis is put on one specific site of contestation:
the Danish-Swedish co-production The Bridge (Bron/Broen, 2011).
By revisiting Theodor Adorno and Max Horkheimer’s The Culture
Industry, this essay explores and revitalizes the question what
structures and strategies the culture industry relies upon today?
Emil Stjernholm-Billing




The Bridge (Bron/Broen, 2011) revolves around a spectacular murder––
taking place on the middle of the Öresund bridge between Copenhagen,
Denmark, and Malmö, Sweden––which subsequently forces Danish and
Swedish police officials to cooperate to find the killer.
I will revisit the concept of the culture industry, primarily as it is theorized
in two texts: first, I analyze Adorno’s essay “On Popular Music”,
published in Studies in Philosophy and Social Sciences; and second “The
Culture Industry: Enlightenment as Mass Deception”, written with Max
Horkheimer and published in Dialectic of Enlightenment.
Emil Stjernholm-Billing

* This essay takes one particular medium as its object of analysis:
television. Focus is put on two particularly salient negotiations: first,
in the form of new technology; and second, the upsurge of regional
commodification. Both highlight many of the tensions the television
industry today faces.
Emil Stjernholm-Billing




Technological advancements and new media practices profoundly have
altered the way our lives are constructed, and consequently these changes
can are also visible in the culture industry. For instance, the television
media, dating back to the 1930s, now utilizes new media forms, in terms
of online broadcasting, interactive participation and transnational
narratives.
Emil Stjernholm-Billing
Emil Stjernholm-Billing



Commodification: regional marketing is getting increasingly
important as tourism appears as a concrete way of motivating
private capital investors as well as regional funding.




Standardization: the television industry economically depends on the
creation of travelling concepts. The Bridge becomes The Tunnel?
Emil Stjernholm-Billing




Provisional findings:

The Bridge highlights some of the tensions the culture industry
faces in the age of globalization. Here, the rise of new
technology and new patterns of communication are central
themes, both in terms of text and in terms of production. At the
same time, the omnipresence of Adorno’s key notions––
standardization and commodification––underlines that the
relationship between culture and capital remains a significant
one.
Emil Stjernholm-Billing


                            Works Cited:

Adorno, Theodor W, and Max Horkheimer. "The Culture Industry:
           Enlightenment as Mass Deception." Dialectic of Enlightenment:
           Philosophical Fragments. Stanford, CA: Stanford UP, 2002. Print.
Adorno, Theodor W. “On Popular Music” (1941) Cultural Theory and
           Popular Culture: A Reader. Ed. John Storey. Harlow: Pearson
           Longman, 2009: 63-74. Print.
Bolter, J. David, and Richard A. Grusin. Remediation: Understanding New
           Media. Cambridge, MA: MIT, 1999. Print.
The Bridge. Dir. Henrik Georgsson, Charlotte Sieling, and Lisa Siwe.
           Danmarks Radio, Filmlance International AB and Sveriges
           Television, 2011.

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emilstjernholm-cci

  • 1. Emil Stjernholm-Billing Commodifying Transnationalism: The Bridge, Television and The Culture Industry Today Research Master Media Studies Core Course I: Classic Texts in Media Theory Instructors: Dr. Thomas Poell and Dr. Jaap Kooijman Universiteit van Amsterdam 5 December 2011
  • 2. Emil Stjernholm-Billing * This paper analyzes the relationship between capital and culture in the age of globalization. Focus is put on one specific media, television, and emphasis is put on one specific site of contestation: the Danish-Swedish co-production The Bridge (Bron/Broen, 2011). By revisiting Theodor Adorno and Max Horkheimer’s The Culture Industry, this essay explores and revitalizes the question what structures and strategies the culture industry relies upon today?
  • 3. Emil Stjernholm-Billing The Bridge (Bron/Broen, 2011) revolves around a spectacular murder–– taking place on the middle of the Öresund bridge between Copenhagen, Denmark, and Malmö, Sweden––which subsequently forces Danish and Swedish police officials to cooperate to find the killer.
  • 4. I will revisit the concept of the culture industry, primarily as it is theorized in two texts: first, I analyze Adorno’s essay “On Popular Music”, published in Studies in Philosophy and Social Sciences; and second “The Culture Industry: Enlightenment as Mass Deception”, written with Max Horkheimer and published in Dialectic of Enlightenment.
  • 5. Emil Stjernholm-Billing * This essay takes one particular medium as its object of analysis: television. Focus is put on two particularly salient negotiations: first, in the form of new technology; and second, the upsurge of regional commodification. Both highlight many of the tensions the television industry today faces.
  • 6. Emil Stjernholm-Billing Technological advancements and new media practices profoundly have altered the way our lives are constructed, and consequently these changes can are also visible in the culture industry. For instance, the television media, dating back to the 1930s, now utilizes new media forms, in terms of online broadcasting, interactive participation and transnational narratives.
  • 8. Emil Stjernholm-Billing Commodification: regional marketing is getting increasingly important as tourism appears as a concrete way of motivating private capital investors as well as regional funding. Standardization: the television industry economically depends on the creation of travelling concepts. The Bridge becomes The Tunnel?
  • 9. Emil Stjernholm-Billing Provisional findings: The Bridge highlights some of the tensions the culture industry faces in the age of globalization. Here, the rise of new technology and new patterns of communication are central themes, both in terms of text and in terms of production. At the same time, the omnipresence of Adorno’s key notions–– standardization and commodification––underlines that the relationship between culture and capital remains a significant one.
  • 10. Emil Stjernholm-Billing Works Cited: Adorno, Theodor W, and Max Horkheimer. "The Culture Industry: Enlightenment as Mass Deception." Dialectic of Enlightenment: Philosophical Fragments. Stanford, CA: Stanford UP, 2002. Print. Adorno, Theodor W. “On Popular Music” (1941) Cultural Theory and Popular Culture: A Reader. Ed. John Storey. Harlow: Pearson Longman, 2009: 63-74. Print. Bolter, J. David, and Richard A. Grusin. Remediation: Understanding New Media. Cambridge, MA: MIT, 1999. Print. The Bridge. Dir. Henrik Georgsson, Charlotte Sieling, and Lisa Siwe. Danmarks Radio, Filmlance International AB and Sveriges Television, 2011.