Adorno and horkheimer media
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One Direction fits Adorno and Horkheimer's theory perfectly as they are a boy band with little talent that is owned by massive companies seeking to profit from their popularity through merchandise. Ed Sheeran does not fit the theory as he maintains his own image and is not influenced or manipulated by the music industry for profit. Our featured artist fits the theory by conforming to genre characteristics through her attitude, dress, and by singing about the same stories as other popular artists.
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Negus
Negus proposes that artists can be either organic or synthetic. Synthetic artists sell their image through prescribed personas like "good girl next door" or sexuality/rebellion, crafted by media. Organic artists sell themselves through their authentic music, using their star image to appear as real musicians not shaped by industry. Ed Sheeran is organic as he built his career independently through busking before signing, writing his own songs. One Direction is synthetic as their career and cool young image was manufactured by their label and TV demands.
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Record label
Record labels are marketing companies that promote and manage artists, coordinate music production, and enforce copyright. They look for talented artists and help develop their careers. Major labels like Sony and Universal generate the most revenue through large sales and famous artists. Tupac was signed to the major label Interscope Records, known for hip hop artists like Dr. Dre and Tupac. Interscope was founded in 1989 and is owned by Universal Music Group. Record labels are responsible for enforcing copyright to prevent illegal uploading or downloading of music without permission.
Record labels.
This powerpoint is all about record labels. It includes what they are, what they do and what record label the chosen celebrity would be most suitable for. I have chosen Beyonce.
Holland
Holland became Kpop's first openly gay idol with his debut single "Neverland" in January 2018, which featured a same-sex relationship in its music video and lyrics about not being able to express his love due to discrimination. The song gained over 1 million views in its first 24 hours, gaining attention from fans interested in LGBTQ+ representation in Kpop. Holland has since received significant attention and gained many fans for putting his sexuality front and center as a taboo topic in the South Korean entertainment industry.
Record labels
Record labels control the marketing, distribution, and promotion of music recordings and videos. They ensure artists' songs have copyright protection and are properly marketed. Record labels scout new talent and help build artists' reputations. There are major labels with more resources and independent labels with less capital. The artist in the document would be best suited to an independent label starting out. The record label Roc Nation, home to successful R&B artists like Rihanna and J. Cole, would provide a good fit. Copyright protects original creative works, and record labels enforce it for their artists' music and materials. When using copyrighted music, the document outlines what can and cannot be done without permission.
Adorno and horkheimer 2013v2 students
Adorno and Horkheimer argued that cultural production had become standardized and formulaic like industrial manufacturing, with an "assembly-line character". They believed this resulted in homogenous cultural commodities that led to passive consumption, devoid of creativity or individuality. According to their view, the capitalist structures of economic ownership and control over cultural production directly shaped and limited the activities of both creative artists and consumers.
Culture industry
The document discusses the concept of the "culture industry" developed by Theodor Adorno and Max Horkheimer. They argue that the culture industry produces meaningless, mass-produced entertainment that deceives masses by creating illusions and stereotypes and manufacturing desire for commodities. Key aspects of their theory are that it emphasizes style over content, promotes pseudo-individuality, encourages passive consumerism, and is closely linked to advertising. Modern criticisms question if it ignores today's diversity and niche markets or the ability of consumers to resist manipulation.
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Negus
Negus proposes that artists can be either organic or synthetic. Synthetic artists sell their image through prescribed personas like "good girl next door" or sexuality/rebellion, crafted by media. Organic artists sell themselves through their authentic music, using their star image to appear as real musicians not shaped by industry. Ed Sheeran is organic as he built his career independently through busking before signing, writing his own songs. One Direction is synthetic as their career and cool young image was manufactured by their label and TV demands.
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Record label
Record labels are marketing companies that promote and manage artists, coordinate music production, and enforce copyright. They look for talented artists and help develop their careers. Major labels like Sony and Universal generate the most revenue through large sales and famous artists. Tupac was signed to the major label Interscope Records, known for hip hop artists like Dr. Dre and Tupac. Interscope was founded in 1989 and is owned by Universal Music Group. Record labels are responsible for enforcing copyright to prevent illegal uploading or downloading of music without permission.
Record labels.
This powerpoint is all about record labels. It includes what they are, what they do and what record label the chosen celebrity would be most suitable for. I have chosen Beyonce.
Holland
Holland became Kpop's first openly gay idol with his debut single "Neverland" in January 2018, which featured a same-sex relationship in its music video and lyrics about not being able to express his love due to discrimination. The song gained over 1 million views in its first 24 hours, gaining attention from fans interested in LGBTQ+ representation in Kpop. Holland has since received significant attention and gained many fans for putting his sexuality front and center as a taboo topic in the South Korean entertainment industry.
Record labels
Record labels control the marketing, distribution, and promotion of music recordings and videos. They ensure artists' songs have copyright protection and are properly marketed. Record labels scout new talent and help build artists' reputations. There are major labels with more resources and independent labels with less capital. The artist in the document would be best suited to an independent label starting out. The record label Roc Nation, home to successful R&B artists like Rihanna and J. Cole, would provide a good fit. Copyright protects original creative works, and record labels enforce it for their artists' music and materials. When using copyrighted music, the document outlines what can and cannot be done without permission.
Adorno and horkheimer 2013v2 students
Adorno and Horkheimer argued that cultural production had become standardized and formulaic like industrial manufacturing, with an "assembly-line character". They believed this resulted in homogenous cultural commodities that led to passive consumption, devoid of creativity or individuality. According to their view, the capitalist structures of economic ownership and control over cultural production directly shaped and limited the activities of both creative artists and consumers.
Culture industry
The document discusses the concept of the "culture industry" developed by Theodor Adorno and Max Horkheimer. They argue that the culture industry produces meaningless, mass-produced entertainment that deceives masses by creating illusions and stereotypes and manufacturing desire for commodities. Key aspects of their theory are that it emphasizes style over content, promotes pseudo-individuality, encourages passive consumerism, and is closely linked to advertising. Modern criticisms question if it ignores today's diversity and niche markets or the ability of consumers to resist manipulation.
Adorno And Horkheimer
The document discusses Adorno and Horkheimer's theory of cultural industry and pseudo-individuality, and applies it to different music artists. It analyzes how One Direction fits the theory as the band was constructed by a record label to appeal to audiences. However, Ed Sheeran is presented as the opposite as he was not mass-produced and has maintained his authentic image without influence from corporations.
Adorno and Horkheimer
Adorno and Horkheimer's theory of the culture industry argues that (1) popular culture is mass produced through media like a factory assembly line to (2) create passive consumers who will mindlessly purchase repetitive content that (3) is all planned and synthetic rather than spontaneous.
Richard dyer
Richard Dyer is an English academic who specializes in film studies. He developed the star theory which argues that celebrities are constructed by media industries to make money by appealing to target audiences. Dyer's theory has three parts: celebrities are constructed and not realistic representations of themselves; celebrities are commodified to create profits from merchandise; and celebrities represent certain ideologies to influence audiences. Dyer's theory can be applied to understand how the music industry shapes boy bands to appeal to audiences, as seen with the creation and popularity of One Direction.
Orderandordisorder hastings
This document discusses order and disorder in art and provides starting points for a project on this topic. It suggests thinking about the meanings of order and disorder, looking at artists who have explored this theme, and discovering, sharing, and recording ideas. It outlines the assessment objectives for the exam and presents examples of artists who have incorporated order and disorder in their work through people, objects, and imagination.
Star theory
Richard Dyer's star theory argues that music institutions construct pop stars to gain financial benefits from increased publicity. Rihanna exemplifies this theory as her persona has been molded over time from a "good girl" to a "bad girl" through elaborate outfits, dancing, and image changes. The music industry strategically crafts artist personas and stories to keep audiences engaged and spending money on new music and celebrity gossip.
Star image dyer
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing real emotions to target specific audiences. Institutions choose aspects of stars' images to increase sales and brand identity. For example, Lady Gaga's fashion was meant to make her relatable. Eminem became one of the biggest rap artists through representing his story of overcoming drug and alcohol abuse, which increased his fanbase. Though now sober, some argue his lyrics still include inappropriate content for younger fans.
Brief 2
The document proposes a music video for the song "Torn" by Chanelle. It will feature Chanelle re-recording the song with guitar and piano. The music video will show a couple arguing and breaking up, with flashbacks of their relationship deteriorating. Scenes will include the couple fighting at home and on the street, and Chanelle reminiscing alone in a park and near a lake. The narrative focuses on the heartbreak of the woman after the breakup. The target audience is young couples aged 18 and above who can relate to the themes of relationship troubles and heartbreak.
Andrew goodwin's theory
Andrew Goodwin proposed a theory about conventions in music videos. He suggested that music videos follow certain rules and codes to promote artists and make money for record companies. Goodwin's theory identified five main aspects necessary in music videos to help promote songs and artists: 1) narrative and performance, 2) use of the artist's image, 3) relating lyrics to visuals, 4) technical aspects of production, and 5) conveying the artist's interpretation of the song's "thought beats."
Audience profile
This document profiles the target audience for a marketing campaign. It describes them as 18-25 year old, single, British women with A-levels in music, English, or performing arts who are either university students or full-time workers earning £5,000-8,000 annually. They are agnostic or non-religious. Psychographically, they stand out due to their unique appearance but can be quiet. They work hard but also enjoy being lazy, spending time with friends as well as alone, and like charity shops, clubbing, parties, parks, pizza, books, and travel. Their dislikes include bullies, being told what to do, mornings, excessive work, and feeling self-conscious.
Media melina matsoukas
Melina Matsoukas is a music video director who has directed videos for major artists like Beyoncé, Rihanna, Lady Gaga, and Jennifer Lopez. She studied at NYU's Tisch School of the Arts and the American Film Institute. Some of her most famous works include the music videos for "We Found Love" by Calvin Harris featuring Rihanna and "Thinking of You" by Katy Perry. Her video for "We Found Love" depicts a couple who is unhappy at the beginning in gray tones, but a lightning strike transports them to a happier time shown through colorful flares and smoke, representing a release of happiness.
Media pitch
The document outlines a pitch for a romantic comedy film starring Will Ferrell and Adam Sandler. Ferrell would play a unemployed man living at home who is urged by his mother to be more like his successful brother, played by Sandler. Through hilarious hijinks, Ferrell's character tries to find his way in life and pursue his brother's fiancée. The film is inspired by comedies like Step Brothers and Happy Gilmore, and aims to communicate that anyone can accomplish their goals through hard work, even when facing put downs from others.
Working title
Working Titles is a film production company founded in 1963 in London by Tim Bevan and Sarah Radclyffe. They have produced many successful feature films and television shows, including films starring Rowan Atkinson. Some of their most successful films in terms of awards and box office revenues are The Departed, Four Weddings and a Funeral, and Pride and Prejudice.
Media the sitter
The Sitter is a 2011 comedy film directed by David Gordon Green and distributed by 20th Century Fox. 20th Century Fox has distributed over 3,000 films since its founding in 1935, including Rise of the Planet of the Apes, X-Men: First Class, The A-Team, Meet the Spartans, and Hitman. The Sitter was given an R rating for sexual content, language, and violence, which limits its potential target audience.
Media the sitter
The sitter is a film directed by David Gordon Green in 3 sentences or less. It follows a young woman who is babysitting two children for a night. However, the children prove to be more difficult to handle than she anticipated. Chaos and comedy ensue as she struggles to maintain control over the kids and finish the job.
Media title sequence designer
Simon Cassels is a renowned creative director known for his title sequences for films such as Down with Love, Bedtime Stories, Willy Wonka and the Chocolate Factory, Bad Boys II, and Pirates of the Caribbean: The Curse of the Black Pearl. The document discusses two of Cassels' title sequences in particular - Down with Love, which features a retro-style animation that flows smoothly, and Bedtime Stories, which presents the film's titles as pages from a storybook to appeal to child audiences. Both sequences are praised for their creative visuals and ability to engage viewers.
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Adorno And Horkheimer
The document discusses Adorno and Horkheimer's theory of cultural industry and pseudo-individuality, and applies it to different music artists. It analyzes how One Direction fits the theory as the band was constructed by a record label to appeal to audiences. However, Ed Sheeran is presented as the opposite as he was not mass-produced and has maintained his authentic image without influence from corporations.
Adorno and Horkheimer
Adorno and Horkheimer's theory of the culture industry argues that (1) popular culture is mass produced through media like a factory assembly line to (2) create passive consumers who will mindlessly purchase repetitive content that (3) is all planned and synthetic rather than spontaneous.
Richard dyer
Richard Dyer is an English academic who specializes in film studies. He developed the star theory which argues that celebrities are constructed by media industries to make money by appealing to target audiences. Dyer's theory has three parts: celebrities are constructed and not realistic representations of themselves; celebrities are commodified to create profits from merchandise; and celebrities represent certain ideologies to influence audiences. Dyer's theory can be applied to understand how the music industry shapes boy bands to appeal to audiences, as seen with the creation and popularity of One Direction.
Orderandordisorder hastings
This document discusses order and disorder in art and provides starting points for a project on this topic. It suggests thinking about the meanings of order and disorder, looking at artists who have explored this theme, and discovering, sharing, and recording ideas. It outlines the assessment objectives for the exam and presents examples of artists who have incorporated order and disorder in their work through people, objects, and imagination.
Star theory
Richard Dyer's star theory argues that music institutions construct pop stars to gain financial benefits from increased publicity. Rihanna exemplifies this theory as her persona has been molded over time from a "good girl" to a "bad girl" through elaborate outfits, dancing, and image changes. The music industry strategically crafts artist personas and stories to keep audiences engaged and spending money on new music and celebrity gossip.
Star image dyer
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing real emotions to target specific audiences. Institutions choose aspects of stars' images to increase sales and brand identity. For example, Lady Gaga's fashion was meant to make her relatable. Eminem became one of the biggest rap artists through representing his story of overcoming drug and alcohol abuse, which increased his fanbase. Though now sober, some argue his lyrics still include inappropriate content for younger fans.
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Brief 2
The document proposes a music video for the song "Torn" by Chanelle. It will feature Chanelle re-recording the song with guitar and piano. The music video will show a couple arguing and breaking up, with flashbacks of their relationship deteriorating. Scenes will include the couple fighting at home and on the street, and Chanelle reminiscing alone in a park and near a lake. The narrative focuses on the heartbreak of the woman after the breakup. The target audience is young couples aged 18 and above who can relate to the themes of relationship troubles and heartbreak.
Andrew goodwin's theory
Andrew Goodwin proposed a theory about conventions in music videos. He suggested that music videos follow certain rules and codes to promote artists and make money for record companies. Goodwin's theory identified five main aspects necessary in music videos to help promote songs and artists: 1) narrative and performance, 2) use of the artist's image, 3) relating lyrics to visuals, 4) technical aspects of production, and 5) conveying the artist's interpretation of the song's "thought beats."
Audience profile
This document profiles the target audience for a marketing campaign. It describes them as 18-25 year old, single, British women with A-levels in music, English, or performing arts who are either university students or full-time workers earning £5,000-8,000 annually. They are agnostic or non-religious. Psychographically, they stand out due to their unique appearance but can be quiet. They work hard but also enjoy being lazy, spending time with friends as well as alone, and like charity shops, clubbing, parties, parks, pizza, books, and travel. Their dislikes include bullies, being told what to do, mornings, excessive work, and feeling self-conscious.
Media melina matsoukas
Melina Matsoukas is a music video director who has directed videos for major artists like Beyoncé, Rihanna, Lady Gaga, and Jennifer Lopez. She studied at NYU's Tisch School of the Arts and the American Film Institute. Some of her most famous works include the music videos for "We Found Love" by Calvin Harris featuring Rihanna and "Thinking of You" by Katy Perry. Her video for "We Found Love" depicts a couple who is unhappy at the beginning in gray tones, but a lightning strike transports them to a happier time shown through colorful flares and smoke, representing a release of happiness.
Media pitch
The document outlines a pitch for a romantic comedy film starring Will Ferrell and Adam Sandler. Ferrell would play a unemployed man living at home who is urged by his mother to be more like his successful brother, played by Sandler. Through hilarious hijinks, Ferrell's character tries to find his way in life and pursue his brother's fiancée. The film is inspired by comedies like Step Brothers and Happy Gilmore, and aims to communicate that anyone can accomplish their goals through hard work, even when facing put downs from others.
Working title
Working Titles is a film production company founded in 1963 in London by Tim Bevan and Sarah Radclyffe. They have produced many successful feature films and television shows, including films starring Rowan Atkinson. Some of their most successful films in terms of awards and box office revenues are The Departed, Four Weddings and a Funeral, and Pride and Prejudice.
Media the sitter
The Sitter is a 2011 comedy film directed by David Gordon Green and distributed by 20th Century Fox. 20th Century Fox has distributed over 3,000 films since its founding in 1935, including Rise of the Planet of the Apes, X-Men: First Class, The A-Team, Meet the Spartans, and Hitman. The Sitter was given an R rating for sexual content, language, and violence, which limits its potential target audience.
Media the sitter
The sitter is a film directed by David Gordon Green in 3 sentences or less. It follows a young woman who is babysitting two children for a night. However, the children prove to be more difficult to handle than she anticipated. Chaos and comedy ensue as she struggles to maintain control over the kids and finish the job.
Media title sequence designer
Simon Cassels is a renowned creative director known for his title sequences for films such as Down with Love, Bedtime Stories, Willy Wonka and the Chocolate Factory, Bad Boys II, and Pirates of the Caribbean: The Curse of the Black Pearl. The document discusses two of Cassels' title sequences in particular - Down with Love, which features a retro-style animation that flows smoothly, and Bedtime Stories, which presents the film's titles as pages from a storybook to appeal to child audiences. Both sequences are praised for their creative visuals and ability to engage viewers.
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Adorno and horkheimer media
- 1. Artists that fit and go against Adorno and Horkheimer’s theory By Dom Coleman
- 2. Artist that fit One Direction One Direction are a boy group which fit Adorno and Horkheimer’s theory perfectly. Five young attractive boys with little talent and have gained a mass audience worldwide. They fit the ‘culture industry’ theory perfectly are owned by massive companies which attempt to make as much money out of them as possible through merchandising. They are also what a mass audience crave.
- 3. Artist that doesn’t fit Ed Sheeran Ed Sheeran is the complete opposite to Adorno and Horkheimer’s theory as he is himself and nobody has influenced any change upon him. He has not been manipulated by anyone and has maintained the same image even before he became popular in the music industry. He isn’t similar to any other solo artist and certainly doesn’t have capitalist corporations behind him making merchandise and money from him.
- 4. How our featured artist fits the theory Our artist will fit to this theory as she a lot of the other artists similar to her. The intertextual referencing show’s she has done the same things as previous artists because she sings about the same stories/situations as other artists. She sets the genre characteristics perfectly because of her attitude and dress sense.