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How to convince your organisation accessibility is important? Rocío Calvo Martín, Senior Accessibility and usability consultant and Brian Grellmann, Senior UX Researcher at Aviva.

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MobileUXLondon
MobileUXLondon

23 May Meet-up: Good UX Design

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Howtoconvinceyour organisationthat accessibilityisimportant Rocio Calvo @mrociocalvo Brian Grellmann @briangrellmann
@mrociocalvo @briangrellmann We are UX Researchers from Aviva
@mrociocalvo @briangrellmann Digital accessibility enthusiasts Image credit: uxdesign.cc
@mrociocalvo @briangrellmann Minority group Image credit: huffingtonpost.ca Minority group
@mrociocalvo @briangrellmann 20% of the population Brown eyes source: ibtimes.co.uk | Image credit: bps.org.uk
v1.0 So,howdoyou convincepeoplethat accessibilityis important?
@mrociocalvo @briangrellmann Go to the top with these three considerations Return of investmentLaw Reputation
@mrociocalvo @briangrellmann Accessibility is a legal requirement
@mrociocalvo @briangrellmann Go to the top with these three considerations Return of investmentLaw Reputation
@mrociocalvo @briangrellmann Accessibility benefits all
@mrociocalvo @briangrellmann Go to the top with these three considerations Return of investmentLaw Reputation
@mrociocalvo @briangrellmann Accessibility increases brand reputation
v1.0 Whatwe’vedone (andwhatyoucando)
@mrociocalvo @briangrellmann Talks
@mrociocalvo @briangrellmann Empathic modelling workshops
@mrociocalvo @briangrellmann Experience talks
@mrociocalvo @briangrellmann Expert speakers
@mrociocalvo @briangrellmann What’s next • Currently assessing business gaps • Making the guidelines work for us • Training across the business • Regular accessibility evaluations
Thankyou Rocio Calvo @mrociocalvo Brian Grellmann @briangrellmann

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