Social Media – The Game Changer
A Business Case for IR
January 21, 2011
Highlights

          What is social media??


Leverage technology to win hearts and sales


            Remain compliant!
No trust. RUN!
Adoption



 80%
 active users online
Google is “the Man”
Reputation
"It takes 20 years to
build a reputation
and only 5 minutes
to ruin it.”

Warren Buffet
The Web




www.ethicalmedia.com
Social Media Platforms
Your Audience
Financial Pros
What is WOM?
Women On Mission         Well Oiled Machine

Wireless Optical Mouse   Women of the Moose

Web Object Management    Word of Mouth

Wireless Optical Mouse   Wings Over Miami

Write Optional Memory    Wear of Materials
WOM - Word of Mouth
Trust
WOM Travels Fast




Graphics by Mark Smiciklas – Intersectional Consulting
Squash Rumours
Diplomacy
Relationships
Stories
Personality
Listen
www.google.com/alerts
+

=
Mix it up!
Dell IR Site – Video Blogs
TVI Pacific – Open Forum
Follows, Engagement, Forwards
Retweeting
The Hashtag - #irchat
Hashtags.org - #mining
Transparency
Connection – Cisco
Compliance
And action!
Gordon says..




 “The most valuable commodity I know of is information.”
Which?
Contact




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IR Conference - Social Media for Public Companies