It's easy to embed GoodData analytics in a Force.com application.

1. Embed GoodData Analytics
in Your Force.com App
Petr Olmer
GoodData Chief Evangelist

2. What is GoodData
business intelligence platform in the cloud

3. GoodData
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

4. GoodData
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

5. Data in, analytics out
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

6. Our Vision
BI without the BS.
It’s called Business Intelligence,
not IT Intelligence.
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

7. Business intelligence
“Ay, madam, it is common.”
Hamlet
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

8. Platform is not enough
Apps are the best way
to get started with GoodData.
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

9. BI PLATFORM AS A SERVICE: INTRODUCTION TO GOODDATA

10. BI PLATFORM AS A SERVICE: INTRODUCTION TO GOODDATA

11. BI PLATFORM AS A SERVICE: INTRODUCTION TO GOODDATA

12. BI PLATFORM AS A SERVICE: INTRODUCTION TO GOODDATA

13. Your app
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

14. GoodData Architecture
it’s the economy, stupid

15. Standard IT projects
never delivered
success
not in time/budget
never used
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

16. Standard BI projects
never delivered
never used
not in time/budget
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

17. In the cloud
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

18. Key principles
multitenant stateless
partitioned asynchronous
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

19. Data agnostic
GoodData
REST API
uni ed
logical data model
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

20. Parles-vous MAQL?
multidimensional analysis
driven by logical data model
simple yet powerful
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

21. MAQL
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

22. API in and out
If you can see it,
there’s an API call for it.
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

23. Report on UI
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

24. Report
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

25. Report de nition
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

26. Data Result
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

27. Your Data to GoodData
apps and connectors

28. Customer Success Team
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

29. Applications
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

30. Applications
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

31. Applications
dashboards
reports
metrics/KPIs
data model
connectors
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

32. The meat
at les connectors
SQL connectors
API connectors
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

33. Command line utility
manages:
GoodData ★ project
CL ★ model
REST API
★ data
★ users
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

34. CL commands
CreateProject();
UseSfdc();
GenerateMaql();
TransferData();
InviteUser();
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

35. Work ow
Force.com
UseSfdc
TransferData
GoodData cloud
XML MAQL ExecuteMAQL
GenerateMAQL
your machine with CL
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

36. Uni ed model in XML
<schema>
<name>users</name>
<columns>
<column>
...
</column>
<column>
...
</column>
</columns>
</schema>
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

37. Uni ed model in XML
<column>
<name>id</name>
<title>User ID</title>
<ldmType>ATTRIBUTE</ldmType>
</column>
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

38. Uni ed model in XML
<column>
<name>id</name>
<title>User ID</title>
<ldmType>ATTRIBUTE</ldmType>
</column>
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

39. <ldmType>
ATTRIBUTE
FACT
DATE
CONNECTION_POINT
REFERENCE
LABEL
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

40. Attribute and labels
Account
Id
Name
Uri
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

41. Attribute and labels
Account
Id
Name
Uri Force.com
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

42. GoodData to Force.com
just plug in

43. Integration
data
Force.com GoodData
dashboards
reports
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

44. GoodData
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

45. Salesforce.com
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

46. Embed
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

47. Embed
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

48. Embed
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

49. Embed
label.account.sfdcid.name={!$Account.Name}
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

50. Embed
label.account.sfdcid.name={!$Account.Name}
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

51. In Force.com
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

52. In Force.com
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

53. Dynamic
many views one report
Force.com GoodData
reports
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

54. More dynamic
page context
user context
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

55. Variables
different data to different users
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

56. Single Sign-On
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

57. Integration
data
Force.com GoodData
dashboards
reports
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

58. Ruby DSL
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

59. Ruby DSL
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

60. Ruby DSL
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

61. Integration
3rd party tools
data control
data
Force.com GoodData
dashboards
reports
DREAMFORCE 2011: EMBED GOODDATA ANALYTICS IN YOUR FORCE.COM APP

62. Resources
http://developer.gooddata.com
@gooddata_dev
GOODDATA@CLOUDSTOCK –ANALYTICS2010 – PETR OLMER
DREAMFORCE 2011: EMBED GOODDATA DEC 6, IN YOUR FORCE.COM APP

63. Embed GoodData Analytics
in Your Force.com App
it’s easy
@petrolmer
GoodData Chief Evangelist